Illusory Price Increases after the Euro Changeover in Germany: An Expectancy-Consistent Bias

The aim of the present report is to review research demonstrating the role played by expectations for observed illusory price increases after the euro introduction in Germany. In laboratory experiments when participants are asked to estimate price changes in a restaurant following the euro introduction, the price estimates are found to be biased in the direction of the expectation of rising prices. The research also examines the extent to which a similar judgment bias is evident in other areas and how interventions counteract the bias. A further focus of the research is on the underlying process. In this respect the results show that the bias is based on a selective outcome correction process not previously described. Theoretical implications and practical implications for consumer policy issues are highlighted.

INTERNET网上零售中顾客忠诚的构筑——关注价值感知、满意体验和信任的关系及相对影响力

基于先行研究文献,本文开发了一个构筑Internet网上顾客忠诚的概念化模型,界定了价值感知、满意体验和信任作为影响顾客忠诚的主要前提心理变量,并对该模型及各变量间的动态因果关系进行了实验性验证。结果显示,本文提出的概念化模型和绝大部分研究假设获得了实证研究的支持。这些研究结果在理论上有助于深化对网上顾客忠诚构筑的认识,在营销实践中对网络零售商开发和实施网上顾客忠诚战略具有启示意义。     

垃圾焚烧发电项目邻近公众环境风险认知水平测量——以K市两个垃圾焚烧发电项目为例

运用AHP方法构建了包括环境风险知识、环境风险态度、环境风险行为意愿、环境风险行为4个一级指标、20个二级指标的公众环境风险认知评价指标体系,结合K市两个典型垃圾焚烧发电项目(W项目和D项目)的实地问卷调查,对项目周边3 km环境敏感区域内公众的环境风险认知水平进行了测量,调查结果显示,公众的年龄、性别、户口性质因素对环境风险认知具有显著影响,文化程度因素是制约公众环境风险认知的关键因素,因此,环境教育应成为提高公众环境风险认知最直接、最有效的途径。     

A process leading to strategic alliance outcome: The case of IT companies in China,Japan and Korea

Although theories and research have provided valuable information on strategic alliance, it still seems difficult for practitioners to overview the process and subsequent outcomes of strategic alliance in a single frame. This is because the conditions of alliance are different from one alliance to another, which makes it difficult for practitioners to apply existing research findings to their own cases. One of the ways to overcome such difficulties in practical application would not be focusing on alliance processes with unique or idiosyncratic features of each alliance but instead focusing on elements that exist in most alliances. To find out the process that leads to the outcome in strategic alliance that is easily applicable for practitioners, the current study measured the behavioral direction and relational outcomes of strategic alliance based on benefit and risk perception in information technology (IT) companies in China, Japan and South Korea. Results show that firms set the direction and the intensity of their participation in alliance based on benefit and risk perception. Specifically, while perceived benefits promoted active participation in alliance, perceived risks increased protective participation in alliance. Also, these behavioral directions predicted the relational outcome in strategic alliance such that while active behavioral orientation predicted commitment to the relationship with the partner firms, protective behavioral orientation led to dissolution of the relationship. The present study provides useful insights for strategy associates, and evoke more various and detached academic approaches in the field of strategic alliance discussions.     

国外游客对世界文化遗产苏州园林的形象认知研究——基于自然语言处理的不同粒度分析

世界遗产地是文化传播的重要窗口,挖掘国外游客的世界遗产目的地形象认知,有助于实现旅游的跨文化交流功能和目的地的国际化发展。本文以世界文化遗产苏州园林为案例地,通过获取TripAdvisor网站的评论数据,从主题词、语义网络、句子情感等粒度角度,展开国外游客对世界文化遗产苏州园林的形象认知研究。结果表明：（1）国外游客对世界文化遗产的认知包括整体形象、语义网络形象和情感形象3个维度,遗产景区的跨文化交流得到实现,积极情感占据主导,表达了国外游客对苏州园林的喜爱和满意程度。（2）国外游客主要关注到世界文化遗产的景观、体验、空间符号和服务等方面,同时关注敏感度存在差异,呈现出体验>景观>服务>空间符号的特征。（3）核心吸引物差异会导致国外游客对世界文化遗产构建的认知网络差异。     

森林旅游者的全球气候变暖认知及低碳出行意向

基于在海南省火山口国家级森林公园的调查数据,根据环境态度,运用K-Means聚类法将旅游者划分为近生态中心主义者和近人类中心主义者。采用独立样本t检验,比较持不同环境态度的旅游者全球气候变暖认知及低碳出行意向上的差异。结果显示:⑴前往海南火山口国家级森林公园的旅游者以近生态中心主义者居多;与近人类中心主义者相比,近生态中心主义者中女性所占比例较高,学历也较高。⑵近生态中心主义者对全球气候变暖致因、气候变暖认知、后果意识及其与旅游业之间的关系等方面的认知显著高于近人类中心主义者。⑶近生态中心主义者为减少温室气体排放而选择低碳出行方式的意向显著高于近人类中心主义者。因此,加强环境教育,有助于旅游者低碳出行,进而减少旅游业对气候变暖的负面影响。     

英语里非真实移动中的移动知觉

英语里非真实移动中的移动知觉表现在相对移动、闪动、观察格局的移动及其产生的视角变化、观察角度转换、语言概念等级变化、诱动、观察者与观察对象之间的距离变化、语义及概念的复现等方面,这些知觉产生了相应的语义结构和语言活动,反映了认知中的变化、发展、矛盾,融合了不同个体在认知心理和客体的客观真实性。对其探讨有助于揭示认知发展和语言发展轨迹。     

旅游地形象感知偏差测评模型研究

旅游地形象是旅游地开发建设的重要内容之一,形象塑造是提高其市场影响力和市场竞争力的重要基础;因缺乏全真信息支撑,市场对旅游地形象的感知普遍存在偏差.本文根据形象主体及感知内容系统构建感知偏差测评层次模型,包含3个层次9个指标,其中模型权重由专家打分确定,基础数据源于市场调查结果,主要采用离差和法分析不同主体对不同感知内容的偏差程度.通过十堰旅游目的地验证,最终偏差指敷测评结果为0.626,偏差较大,其中主体时自然环境感知偏差最小,对社会环境感知偏差最大;旅游介体对十堰形象感知偏差最小,本地居民感知偏差最大.     

Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices

Using an experimental research design, this study examines the main effect of conspicuous hotel decoration style on consumer purchase intention, and tests the moderating role of corporate social responsibility (CSR) practices and the mediating role of image perception on the relationship between conspicuous decoration style and purchase intention with Chinese consumers. The results indicate that decoration style had a critical role in explaining Chinese customers’ purchase intention. Specifically, a low conspicuous decoration style led to stronger customer purchase intention than did a high conspicuous decoration style. The relationship between conspicuous decoration style and customer purchase intention was found to be fully mediated by image perception. The findings emphasize the significance of CSR in influencing Chinese customers’ purchase intention with hotels of a highly-conspicuous decoration style. Externally oriented CSR practices (i.e., corporate philanthropy, environmental protection) were found to be more significant in moderating the relationship between conspicuous decoration style and purchase intention than internally oriented CSR practice (i.e., employee treatment). Hotels engaging in philanthropy and environmental protection, can not only elicit a positive response from consumers, but also help mitigate the risks of a loss of organizational legitimacy as a result of high conspicuous decoration.     

组织变革认知、转业辅导、生涯发展与人力运用关系之研究——以台糖公司为例

为适应多元环境的变化，公营事业转民营已成为一种市场趋势，而变革亦成为公营企业面对民营化情势的一种手段。当组织进行变革时，除应顾及组织业务发展外，亦应提供转业辅导，协助员工重新规划生涯发展方向，以期能有效运用或开发现有人力素质。本研究以台糖公司参加第二专长转业进修班的员工为研究对象，探讨组织变革认知、转业辅导、员工生涯发展与人力运用之间的关系。共回收有效问卷93份，研究结果发现：1．组织变革认知之“改隶成效”对转业辅导之“新知能学习”有显著影响；组织变革认知之“裁撤标准建立”对转业辅导之“训练课程设计”有显著影响。2．转业辅导之“新知能学习”对员工生涯发展之“生涯路径规划”和“生涯信息提供”有显著影响。3．转业辅导之“新知能学习”对人力运用之“人力重置与报偿”有显著影响；转业辅导之“参训动机”对人力运用之“修正绩效评估方案”有显著影响。4．组织变革认知之“裁撤标准建立”对员工生涯发展之“生涯路径规划”与“生涯信息提供”有显著影响。5．组织变革认知之“改隶成效”对人力运用之“人力重置与报偿”有显著影响；组织变革认知之“裁撤标准建立”对人力运用之“修正绩效评估方案”有显著影响。