Operating efficiency in Chinese universities: An extended two-stage network DEA approach

The result shows that it accepts the null hypothesis. Namely, there is no significant difference in the operating efficiency of universities in different regions. That is to say, although the efficiency of the central and western universities is slightly better than that of the eastern universities in terms of the average efficiency, there is no significant efficiency difference among the eastern, central, and western regions statistically. Therefore, it shows a balanced development trend for the efficiency of universities in different regions.     

中国元素在平面设计中的应用

中国元素以其蕴含悠久的中华民族文化而被广泛的应用于平面设计中。本文阐述平面设计应用中国元素的重要性,并从中国书法、吉祥图案以及传统民族色彩等在平面设计中的具体应用进行详细的探讨。     

浅谈当代中式烹饪的现状及应用

目前我国餐饮业发展迅猛,而餐饮业的核心便是烹饪技术。基于此,通过对烹饪技术的正确定位、当代中国烹饪技术的现状及在生活中的应用进行探讨,使得广大读者能对中式烹饪有一个更全面、更深刻的了解。     

From dilemmatic struggle to legitimized indifference: Expatriates’ host country language learning and its impact on the expatriate-HCE relationship

We address the lack of knowledge concerning the role of host country languages in multinational corporations based on an inductive qualitative study involving 70 interviews with Nordic expatriates and host country employees (HCE) in China. Building on the strongly discrepant views of expatriates and HCEs, we demonstrate how expatriates’ willingness to learn and use the host country language lead to different types of expatriate-HCE relationships, ranging from harmonious to distant or segregated. In doing so, we emphasize the subtle and fragile connection between expatriates’ attitude towards HCEs’ mother tongue and trust formation in addition to the construction of superiority-inferiority relationships.     

系统论视角下中国特色领导者素质研究

领导职能从属于管理系统,领导职能的发挥对整个管理系统良性发展有着重要的意义。领导者是否具备应有的素质就成为领导职能发挥的关键,进而影响和制约着整个管理系统。领导者应具备良好的政治素质、知识素质、能力素质和心理素质,不断拓展自身的素质和能力。     

中国化妆品行业——国内化妆品品牌的优点和缺点(英文)

Chinese cosmetics market gives birth since 1980s as a newly developing industry,which is the typical representative industry of the china's socialist market economy after opening policy reform.With the opening of our domestic market,the foreign brand cosmetics enter into the Chinese market as soon as possible,which accelerate the development of Chinese cosmetics industry.How to survive in this fierce competition becomes a hot topic for our domestic cosmetic companies.In this thesis,the author tries to introduce the history and development of Chinese domestic industry;analysis the advantage and disadvantage of this market;and discuss the developing method for the Chinese cosmetic market.     

Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.     

Market Reaction to Corporate Social Responsibility Announcements： Evidence from China

This study uses an event study methodology to examine how the Chinese market reacts to announcements of involvement in corporate social responsibilitY （CSR） by Southern Weekend （a Chinese newspaper）for Chinese firms from 2008 to 2012. Our results show significant and pcsitive market reactions, supporting the instrumental stakeholder theory. We attribute the positive market response to social capital development and real growth options related to the CSR involvement by the Chinese firms.     

《般若波罗密多心经》汉译英初探随笔

将《般若波罗蜜多心经》翻译成英文，旨在让西方人正确了解佛教的同时，了解中国文化。这部经典自唐朝玄奘法师从西域带回翻译成汉文并在中国世代流传以来，成为佛教弟子及善男信女日夜吟诵的佛经。《般若波罗蜜多心经》集合了《大般若经》的精华，蕴含着深刻的佛教思想，佛法核心。佛教的因果观。空性。菩提心，善念，修行，般若智慧一一体现在言简又深的《般若波罗蜜多。经》当中。