The effect of human image in B2C website design: an eye-tracking study

On B2C shopping websites, effective visual designs can bring about consumers’ positive emotional experience. From this perspective, this article developed a research model to explore the impact of human image as a visual element on consumers’ online shopping emotions and subsequent attitudes towards websites. This study conducted an eye-tracking experiment to collect both eye movement data and questionnaire data to test the research model. Questionnaire data analysis showed that product pictures combined with human image induced positive emotions among participants, thus promoting their attitudes towards online shopping websites. Specifically, product pictures with human image first produced higher levels of image appeal and perceived social presence, thus stimulating higher levels of enjoyment and subsequent positive attitudes towards the websites. Moreover, a moderating effect of product type was demonstrated on the relationship between the presence of human image and the level of image appeal. Specifically, human image significantly increased the level of image appeal when integrated in entertainment product pictures while this relationship was not significant in terms of utilitarian products. Eye-tracking data analysis further supported these results and provided plausible explanations. The presence of human image significantly increased the pupil size of participants regardless of product types. For entertainment products, participants paid more attention to product pictures integrated with human image whereas for utilitarian products more attention was paid to functional information of products than to product pictures no matter whether or not integrated with human image.     

What induces online loyalty? Online versus offline brand images

This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image) × 2 (online performance) between-subjects design. Results reveal that offline brand image exerts significant effects on online brand image - which, in turn, significantly explains online perceived risk - and online customer loyalty. However, online perceived risk has no significant effect on online customer loyalty after controlling for the effects of online and offline brand images. These results provide implications for the direct and indirect halo effects of offline brand image and the direct effect of online performance that may influence consumers' perceptions, expectations, and loyalty regarding multi-channel retailers.     

City Image and Perceived Tourism Impact: Evidence from Port Louis,Mauritius

Research suggests that the images residents hold about their community influence the political support for tourism. Yet, few researchers have investigated the image that local residents have of their own area. Borrowing from the existing literature on place image and residents' perceptions of tourism impacts, a theoretical model incorporating these two lines of research is developed and tested using data collected from residents of the city of Port Louis, Mauritius. It proposes four city image attributes as the independent constructs influencing residents' perceptions toward the overall impact of tourism development. These include social attributes, transport attributes, government services attributes, and shopping attributes. Overall impact of tourism development is considered to be a determinant of the level of support for the industry. Results of the structural equation modeling analysis indicate that residents' perceived levels of shopping attributes, transport attributes, and social attributes of the city influence their level of support for the tourism industry. The hypothesis relating transport attributes to overall impacts of tourism was not supported. The study provides some important considerations for local planners attempting to make tourism more supportive in the city.     

品牌与善因的匹配对善因营销的影响研究

通过文献回顾分析了企业与善因的匹配对善因营销效果的影响,结果发现,这种匹配对善因营销效果的影响不仅与消费者感知的匹配程度有关,同时还取决于消费者感知到的匹配类型(形象匹配与功能性匹配),以及许多调节变量(产品类型、购买情境、消费者对企业和善因的涉入及熟悉程度等)的影响。进而总结了目前研究的空白和不足,为未来的研究提出了建议。     

Bundling as a new product introduction strategy: The role of brand image and bundle features

Marketers can bundle an unknown brand with a strong brand as a new product introduction strategy. Drawing upon the categorization theory and the elaboration likelihood model, this study examines how a new brand can benefit from bundling with a strong brand. The results of two studies indicate that consumers’ quality perception of a new brand will be affected by the brand image of a bundle partner, and this effect is moderated by the bundle forms and the complementarity of bundle components. Academic and managerial implications of these findings are presented, along with suggestions for further research.     

Improving Agricultural Physical Marketing Infrastructure in Africa Through More Self-Help

The paper provides a brief overview of the problems of physical agricultural marketing infrastructure in Africa, with particular reference to rural roads and marketing facilities, such as storage, processing and market centres. In order to overcome these constraints, it is necessav to strengthen macro policy changes, with particular reference to commodity marketing, rural finance and government decentralization policies with the obiective of providing more incentives to marketing enterprises and local authorities to promote infrastructure development. Changes in macro policies have to be supported by adequate training programmes, support to institution building and adjustment of aid strategies to encourage self-help in developing marketing infrastructure.     

新形势下政府能力开发与提升探索

随着经济全球化趋势不断增强,政府在社会经济可持续发展中的地位和作用越来越重要,政府能力已成为实现经济发展和社会进步不可或缺的资源,是国家竞争力和国家持续发展能力的重要组成部分。政府能力提升既是一个重要的理论问题,又是一个重要的现实问题。我国在建设“四位一体”的社会主义现代化国家进程中,应充分重视政府能力建设,通过深化改革开放,不断提升政府经济管理能力、社会动员能力、社会服务能力与文化倡导能力。     

Body image as a leisure constraint: Examining the experience of aerobic exercise classes for young women

Abstract

Previous research has shown that women, and especially young women, in this culture experience pressure to be thin. Although considerable research has been directed toward the investigation of body image and its relationship to psychological health and self‐image, the impact of body image on leisure behavior has not been adequately addressed, nor has body image received much attention as a potential leisure constraint. The purpose of this study was to investigate ways in which body image might function as a constraint to young women's participation in aerobic exercise classes. The study used both quantitative and qualitative methods, including a survey of 190 women undergraduate students and in‐depth interviews with a sub‐sample of 11 students. The qualitative data are the main focus of this analysis. The data indicated that body image did not seem to prevent participation or constrain levels of participation in aerobics. Nevertheless, body image concerns were shown to constrain the enjoyment of aerobics as a leisure activity, and this reduction of enjoyment was related to the clothing worn for aerobics and to competition over appearance and body weight among participants. The findings also showed that body image functioned as a constraint into participation in that body‐image‐related concerns were a major motivating factor exerting pressure on young women to participate in aerobics. In sum, the study suggested that body image can constrain leisure in some situations, although it is not a constraint in the traditional sense of preventing participation. The implications of these findings for the conceptualization of leisure constraints were discussed. Furthermore, some practical implications for the provision of aerobics classes were provided.     

The relationship between airport image,national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.     

行动导向教学法在《图形图像处理》课程中的应用

行动导向教学并不是一种具体的教学方法,而是以行动或者工作任务为导向的一种职业教育指导思想与策略,由一系列的以学生为主体的教学方式和方法组成。本文旨在从行动导向教学法的概念出发,对行动导向教学法的内涵进行分析,进而探讨行动导向教学法在《图形图像处理》课程教学中的应用,更好地实现《图形图像处理》课程教学与行动导向有机结合,全面地提升学生的专业技能和职业素养等职业能力。