Willingness to Pay for Customization: The Impact of Choice Variety and Specification Assistance

Research in mass customization suggests that consumers are willing to pay more for customization, but limited studies to date have investigated product or process related factors that would affect consumers' willingness to pay for a customized product. In a foodservice context, we empirically tested the impact of choice variety and specification assistance on consumers' willingness to pay for the customized product. The study results indicate that consumers would pay more for the customized product if extensive choice variety was provided for each product component. However, specification assistance was not found to affect consumers' willingness to pay.     

Safety alerts reduce willingness to visit parks irrigated with recycled water

This study demonstrates the effects of framing safety precautions on the presentation of a controversial product (recycled water [RW]) to the inhabitants of two Greek towns by asking them whether they would visit various configurations of a public park irrigated with RW. The same questions are posed in an additional version augmented with a safety alert. Among many others, results mainly show that willingness to visit (WTV) a park irrigated with RW or willingness to pay for RW decrease when respondents are confronted with the safety statement that ‘the irrigated parts are isolated and have been properly marked for the visitor so that he/she does not come into touch with RW’. Moreover, WTV does not decrease when there is previous experience with the park. The upgrade of RW from secondary to tertiary treatment is valuated only when safety alerts are present. The paper yields promotion insights useful for relevant utilities, organizations, and governments which are interested in forming a social marketing mix for this product while contributing to the theoretical and empirical understanding of framing effects with their experimental demonstration in the two case studies.     

合理行动理论视角下新生代农民工自主创业意愿及其影响因素研究

以合理行动理论为依据,基于河南280名新生代农民工调研数据,运用结构方程模型对影响新生代农民工自主创业意愿的因素进行了探讨,研究表明,新生代农民工家人意见对其自主创业决策有显著正向影响,同时他们更注重创业启动资金、社会资源等微观元素的积累;目前新生代农民工自主创业模式仍以生存型、机会型为主,但正在逐渐向创造更多财富、成就自身的事业机会的创业模式过渡。     

Willingness to pay for flying carbon neutral in Australia: an exploratory study of offsetter profiles

Although voluntary carbon offsets have played a key role in the response to addressing climate change in the aviation sector, little is known about consumer preferences for such offsets and their offsetting behaviour in Australia. This paper developed and applied a choice modelling study to measure the economic values of aviation carbon mitigation and to identify major factors influencing air travellers’ voluntary climate action. Results show that respondents have a mean willingness to pay (WTP) of AU$21.38 per tonne of CO₂ reduced in the form of voluntary carbon offsets per person. Female travellers might have a higher economic value of carbon mitigation than male counterparts while climate sceptics who are less likely to be carbon offsetters might in fact hold a higher WTP value than non-sceptical travellers. The findings suggest that in terms of WTP the best profile of offset projects might be renewable energy projects in developing countries, of which resulting carbon credits can reduce company legal liabilities. Positive support was found for mitigation measures by airlines, with technological efficiencies more strongly supported than operational practices and biofuels. This paper challenges previous understandings of environmentally motivated behaviour, and notes that behaviour profiles are still evolving.     

Factors Influencing Young Consumers’ Acceptance of Genetically Modified Food in India

We analyzed the determinants of acceptance of genetically modified food (GMF) by using the probit model. In this study, we found that around 41% of the students are willing to buy GMF, and acceptance of GMF is less in female respondents than male respondents. The findings indicate that in India, benefit perception of GMF outweighed the risk perception. We also found that respondents’ trust in international organizations for truthful information has a positive and significant influence on acceptance of GMF.     

橡胶种植户参与价格稳定基金的影响因素

运用海南省、云南省西双版纳州496个橡胶种植户的问卷调查数据,分析农户对有政府补贴的价格稳定基金的认知以及影响参与的因素。研究结果表明:不信任是农户不愿意参与价格稳定基金的主要原因,受教育程度较高的农户更倾向于不参与,橡胶生产专业化程度较高的农户则是更愿意参与,对价格的风险态度对参与意愿没有显著影响。最后分析了可能导致价格稳定基金失败的主要风险。     

林农参与区域性林业科技信息资源平台构建行为的实证分析——以陕西省为例

基于陕西省林业科技信息资源平台发展现状,利用因子分析和Logistic回归模型,深入剖析林农参与林业科技信息资源支付意愿及其影响因素。结果表明:受访林农中愿意为获取科技信息而支付意愿为53.6%,说明林农对于林业科技信息资源平台的接受程度比较高;受访者的经济来源、生产经营、认知情况、参与行为等4个因子变量对林农的参与行为具有显著影响,林农愿意支付与否主要取决于其经济水平。因此,提出增加科技投入,加强农村信息基础设施建设;加强林业科技信息资源平台队伍建设;大力发展农村经济,推进信息服务多样化;规范信息有效性,建立健全林业科技信息资源监督机制等建议。     

农村土地承包经营权抵押贷款意愿及对策研究

本文基于对山东省17地市农户的土地承包经营权抵押贷款需求状况的问卷调查数据,分析了当前农村地区的资金借贷现状及农村土地承包经营权抵押贷款意愿,并提出了规范和完善农村土地承包经营权抵押的对策建议。     

高校科技人才流动意愿现况及相关因素分析

合理有序的人才流动,能够推动资源的优化配置、推动生产力发展。目前国内外关于科技人才流动的研究主要集中在企业人才流动和跨国人才流动研究。高校是国家科技创新体系的重要组成部分。本研究基于对19所985高校理工科R&D科研人员的调查,采用计量分析手段对高校科技人才流动意愿现况和相关因素进行了分析。受访者希望所在高校能通过人员流动产生新想法,但是具体到个人行为上,又因为现有的工作为生活稳定性而不愿流动;年龄因素、住房因素、科研团队因素、家庭生活因素、个人生活需求是影响高校科技人才流动意愿的显著性因素。     

内部与外部保障对无工作者就业意愿的影响研究——采用中国劳动力动态调查数据的异质性分析

无工作劳动力在无工作期间的生活保障既包括来自家庭外部的社会保险及政府救济等,也包括来自家庭内部的储蓄及资产收入等。由于信息不对称及道德风险的存在,外部保障可能引发“福利依赖”效应而降低无工作劳动力的就业意愿,也可能通过补贴工作搜寻成本而提高其就业意愿;而内部保障则会对无工作劳动力产生直接的就业压力,进而提高其就业意愿,且其失业对家庭生活的影响越大,这种就业意愿促进效应越强。采用“中国劳动力动态调查”2012年、2014年和2016年数据的分析表明：内部保障会显著提升城镇户籍的、家庭常规消费水平较低的无工作劳动力的就业意愿,但对农村户籍的、家庭常规消费水平较高的无工作劳动力的就业意愿没有显著影响;外部保障会显著降低各类无工作劳动力的就业意愿,而且会显著提高其家庭旅游消费支出（内部保障的影响不显著）。此外,相对城镇户籍的、东部地区的无工作劳动力,农村户籍的、中西部地区的无工作劳动力就业意愿更低。因此,在为无工作者提供必要的生活保障以维护社会稳定的同时,一方面要积极推进经济高质量发展,为欠发达地区农村户籍劳动力提供更多的就业机会;另一方面也要进一步营造劳动光荣的社会风尚,积极探索外部保障的就业激励机制和途径,提高无工作劳动力的就业意愿,以更好地促进就业和保障民生。