从4P、4C和4R的关系谈中国企业的营销创新

西方市场营销学的引入为中国市场营销发展起到了推动作用。从营销创新理论角度看 ,由4P、到 4C再到 4R ,三者思维方式都正确 ,但企业如果一味的强调 4P理论 ,就会形成不适合企业的营销渠道。随着营销的不断变化 ,企业要用 4C、 4R来思考 ,用 4R来行动 ,以此达到产品创新、价格创新、渠道创新、促销创新 ,从而缓解中国“公关热”、“CI热”、“CRM热”等对热现象产生的困惑     

行为法律经济学:新知还是旧论——波斯纳与桑斯坦等的论战及其意义

行为法律经济学的新近崛起挑战了主流法律经济学的理论公设,拓宽了法律的经济分析的研究领域,但同时也引起了主流学者如波斯纳等的诘难。双方在理性概念、经济学行为研究方法的证据支持、"互惠人"模型及其法律应用等论题上展开了激烈的交锋。从整体上观察,论战各方其实只是名义之争,相互融合的趋势显然。作为这次学术论战的潜在影响,国内相关的理论研究和政策实践将会获得相当程度的促进功用。     

沪港通对沪市股票市场有效性的影响

为了研究沪港通对沪市股票市场有效性的影响,本文选取2000—2015年上证股指,运用 R／S 分析并结合 DFA 统计量得出：沪市股票市场存在明显的长期记忆性,但沪港通之后其长期和短期记忆性显著下降。基于 ARFIMA 模型的预测效果与长期记忆性特征之间得出对应关系：如果长期记忆性显著,则预测效果好;如果记忆性不明显,则预测效果差。本文对沪港通前后进行长度为10步的分数阶自回归模型预测,结果显示 ARFIMA 模型对沪指收益率整体的预测效果较好,但沪港通开通之后模型的预测效果却明显减弱。     

Proposal of a model to measure competitiveness through factor analysis

This article presents a proposal for a simultaneous competitiveness measurement model for the three geographical levels: country, states, and municipalities. For this, a multivariate factor analysis method is used to help identify five factors, seven sub-factors, and thirty variables, which will be used for the measurement and to present the results of an empirical study on eleven entities: the country, the State of Sonora, and nine municipalities, which represent 80% of the population and 80% of their TGP. The results indicate that, in 2010, the municipality of Hermosillo was the most competitive.     

The impact of financial and human resources on the export performance of Russian firms

This study contributes to the literature by investigating for the first time the effects of the entrepreneurial environment on export survival in Russia. Using the continuous-time Cox model and discrete-time complementary log-log and probit models, we study the effects of the availability of human and financial resources on export survival across Russian regions between 2002 and 2010. Taking into account uncertainty and time effects reveals that these effects are falling over time and are more important for larger exporters. Thus, there is evidence of a learning curve for exporters when the latter become more efficient in dealing with regional-level resources and the regulatory environment over time.     

R与当前大数据审计方法的比较研究

当前,审计人员进行数据分析时以Excel统计计算、SQL语句查询分析为主,而在大数据时代来临之际,这两种工具是否仍能继续作为大数据审计工具协助开展审计工作,本文将结合R语言,分别对其展开比较研究,为将来审计人员开展大数据审计提供基础的理论参考。     

金融与经济危机对欧美企业研发战略的影响

全球正在经历二战以来最严重的金融和经济危机，给各行各业企业的生存和发展带来挑战。本文综述了有关危机对企业研发影响的文献，分析了危机中欧关企业的研发战略调整，特别是危机中生物制药企业和能源企业研发战略的调整，探讨了危机中政府应该采取的干预措施。     

R-Squared and Dividend Payout: Evidence from the Korean Market

The authors investigate R ² and its relationship with dividend payouts in the Korean stock market. R ² is derived from the market model regression. Their results are consistent with the previous literature on corporate governance and dividend payouts: they find that R ² is higher for business group (chaebol) firms and that there is a negative relationship between R ² and dividend payout. However, the relationship is not stronger for the business group firms than for the non-business group firms. The findings elucidate the relationship between R ² and dividend payout policy in the United States.     

出口欧盟玩具的风险因素分析

根据欧盟非食品类消费品快速预警系统2009年至2013年的通报情况，并结合欧盟玩具法规及相关标准，对玩具存在的风险及其产生因素进行了全面和系统的分析。同时，引用笔者所在实验室的玩具检测数据，对玩具存在的风险进行了进一步分析。此外，还对玩具存在的各类风险进行了评级，为我国玩具检测机构、政府监管部门和玩具企业提供了有效的参考。     

The impact of mandated employment verification systems on state‐level employment by foreign affiliates

Faced with diminishing prospects for a comprehensive immigration reform at the federal level, states have started to take immigration matters into their own hands. For example, many states have been mandating the use of employment verification (E‐Verify) systems to confirm work eligibility. Some of the consequences of these E‐Verify mandates remain unclear. In this article, we focus on the effect of anti‐illegal immigrant laws on foreign investment. Specifically, we exploit the state‐level and time variation in the enactment and implementation of E‐Verify mandates to explore if punitive measures against the firm impact states' ability to attract foreign direct investment (FDI). We quantify FDI through the employment by U.S. affiliates owned by foreign firms. Our results suggest that E‐Verify mandates adversely affect employment among these majority‐owned U.S. affiliates and, therefore, work against states trying to attract FDI.