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1.
Results from two studies demonstrate that depending on consumers’ network positions (peripheral or central), experts and novices behave differently when seeking information about their networks or products related to those networks. Experts in central network positions (vs. peripheral) seek more network-related information, while novices in the same positions seek more product-related information. In contrast, experts in peripheral network positions (vs. central) seek more product-related information, while peripheral novices seek more network-related information. Findings also suggest that desire for power (social or personal) mediates these relationships. Given the importance of social networks in consumer decision making, this research demonstrates the influence and importance of consumer's network position on information-seeking behavior of experts and novices.  相似文献   
2.
In two experiments, participants received advice from another participant on a task either with a correct answer (intellective tasks) or without a correct answer (judgmental task), in which the participant had to make a forecast. In both experiments, the level of trust in the advisor and a perception of the advisor having similar values were important predictors of the acceptance of advice for a judgmental, taste forecast task, whereas advisor confidence was a more important predictor of the acceptance of advice on the intellective task. In Experiment 2, the face-to-face interactions between the decision-maker and the advisor were videotaped and coded. Advisors provided more information to decision-makers for the taste forecast than for the intellective task. Further, whether the advisor provided information to supplement their recommendation or not was a significant predictor of the acceptance of advice on the taste forecast, but not on the intellective task. The results are discussed in the context of previous research on advice, which has predominately used intellective tasks.  相似文献   
3.
本文在借鉴传统审计收费模型的基础上,采用我国A股上市公司2006~2007年的数据,对审计师行业专长与审计收费之间的相关关系进行实证分析.研究表明,我国的审计师行业专长程度较低,审计师行业专长与审计收费之间存在正相关关系.研究审计师行业专长与审计收费之间的关系对于规范审计定价行为、形成有效市场结构有重要意义.  相似文献   
4.
Despite widespread uncertainty, if not scepticism, about the precise nature of the expertise that consultants bring to bear in their client engagements, organisations continue to employ consultants in large numbers, especially in information technology-related projects. Drawing on a participant observation study of IT/management consultancy practice, this paper seeks to explore the different ways in which consultants are seen as experts in the light of the pressures of the consultancy market place. The ongoing construction of consultancy expertise through the interaction of consultants and their clients with an array of elements, including technical knowledge, skilled practice, individual and collective experience, and commercial interests is discussed. It is suggested that, rather than being a relatively-enduring property of individuals, based on their mastery of a body abstract knowledge or their skills at managing the perceptions of their clients, the precarious and multi-faceted character of their expertise means that consultants are continuously engaged in its active construction through their situated practice.  相似文献   
5.
This paper examines the attempts by the North American accounting institutes to develop a new market in e‐commerce assurance based on their claims to professional expertise through the WebTrust project. Employing actor‐network theory in an in‐depth longitudinal field study, we investigate how WebTrust was originally developed and promoted as a seal of business‐to‐consumer assurance, which largely failed to generate support in the marketplace. Proponents were subsequently able to generate more interest in the eyes of managers of online organizations by reshaping WebTrust as a flexible set of principles and criteria for systems advice and business‐to‐business assurance. Our analysis suggests that attempts to expand the accounting profession's domain of expertise reflect a trial‐and‐error process where the outcome achieved may be far from the vision that motivated the institutes into undertaking the project in the first place. We further show that the initial network of support for such projects can be quite fragile and dynamic as various actors reposition themselves around the shifting meanings attributed to the project.  相似文献   
6.
Pamela Kent  & Ron Weber 《Abacus》1998,34(1):120-139
A major task that auditors undertake in formulating their audit opinion is to estimate the dollar error that might exist in accounts in light of their evaluation of internal control strengths and weaknesses. The research that has been undertaken to evaluate the quality of auditor performance on this task, however, has produced mixed results. The current study tries to overcome some theoretical limitations and measurement limitations that have undermined prior studies. Forty practising auditors rated their abilities on fourteen characteristics derived from a model of expertise. They then undertook an experiment where they judged the extent of dollar error that might exist in the inventories of a manufacturing company. They based their judgments on working papers provided to them that contained, among other information, an evaluation of the company's internal control system. An estimate of the 'true' dollar error in the inventories was calculated using a program that simulated the company's internal control and accounting system. This estimate was then used to calculate the accuracy of the auditors' judgments. Their ratings on the expertise characteristics were not related to their judgment accuracy. Their ratings were related, however, to their confidence in their judgment accuracy. Auditors who considered themselves more expert at the task were more confident in their judgment accuracy but they were, in fact, no more accurate than auditors who considered themselves to be less expert at the task.  相似文献   
7.
Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.  相似文献   
8.
Despite the widespread use of recommendation labels on restaurant menus, no prior research has investigated their impact on diners’ menu decisions. To bridge that gap, this study examines the joint effect of recommendation type (chef recommended vs. most popular) and culture (individualistic vs. collectivistic) on diners’ purchase intention. The results indicate that Indians showed higher levels of purchase intention when the recommendation involved a popularity (vs. expertise) cue, while Americans responded more favorably to an expertise (vs. popularity) cue. Furthermore, this study demonstrates that self-construal is the underlying mechanism explaining the culture effect for popularity cues. Theoretical and managerial implications are discussed.  相似文献   
9.
Intuitive insights have been recognized as an integral part of marketing and managerial proficiency. In this article, we expand upon this understanding by theorizing the institutional dimension of intuitive expertise. By developing a theoretical framework with supportive propositions we maintain that for intuitive managerial expertise to be effective it requires legitimization in its inter-organizational contexts. Intuitive insights hence have a significant institutional and social existence, irreducible to cognition. This means that institutional logic may support or contradict efficient cognitive strategies, significantly influencing the performance of marketing management. Managerial implications follow to the fields of marketing management and intuitive decision-making.  相似文献   
10.
The first genetically modified crops and foods to be approved for commercial use in the European Union have prompted intense controversy. Food retailers and processors have been forced to take up the concerns voiced by their customers. New networks of groups have formed to oppose the technology. In response to these pressures, regulators who approved the products have had to reconsider questions they had previously dismissed or officially resolved. Governments have devised more precautionary measures of various kinds. For example, they have increased the burden of evidence for demonstrating safety, have broadened the practical definition of the ‘adverse effects’ which must be prevented, and have devised marketstage precautions for such effects. These extra measures manage the risk debate as well as any risks. In such ways, the technocratic model of European harmonization is being challenged and superseded. This may allow differences in national practices to be viewed as valuable expert resources for a different harmonization model, rather than as deviations from a universal rational norm. Regulatory conflicts offer precautionary opportunities, which could lead to more flexible and democratic procedures. Theoretical perspectives – on risk, uncertainty, precaution, European integration, expertise and the internal market – help illuminate these possibilities.  相似文献   
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