Varieties of paternalism and the heterogeneity of utility structures

A principal source of interest in behavioral economics has been its advertised contributions to policies aimed at ‘nudging’ people away from allegedly natural but self-defeating behavior toward patterns of response thought more likely to improve their welfare. This has occasioned controversies among economists and philosophers around the normative limits of paternalism, especially by technical policy advisors. One recent suggestion has been that ‘boosting,’ in which interventions aim to enhance people’s general cognitive skills and representational repertoires instead of manipulating their choice environments behind their backs, avoids the main normative challenges. A limitation in most of this literature is that it has focused on relatively sweeping policy recommendations and consequently on strong polar alternatives of general paternalism and strict laissez faire. We review a real instance, drawn from a consulting project we conducted for an investment bank, of a proposed intervention that is more typical of the kind that economists are more often actually called upon to offer. In this example, the sophistication of current tools for preference attribution, combined with philosophical externalism about the semantics of preferences that makes it less plausible to attribute their literal self-conscious representation to people as propositional attitude content becomes more tightly refined, blocks applicability of the distinction between nudging and boosting. This seems to call for irreducible, context-specific ethical judgment in assessing the appropriateness of the forms of paternalism that economists must actually wrestle with in going about their everyday business.     

On Nudging: A Review of Nudge: Improving Decisions About Health,Wealth and Happiness by Richard H. Thaler and Cass R. Sunstein

This paper reviews the case for libertarian paternalism presented by Thaler and Sunstein in Nudge. Thaler and Sunstein argue that individuals’ preferences are often incoherent, making paternalism is unavoidable; however, paternalistic interventions should ‘nudge’ individuals without restricting their choices, and should nudge them towards what they would have chosen had they not been subject to specific limitations of rationality. I argue that the latter criterion provides inadequate guidance to nudgers. It is inescapably normative, and so allows nudgers’ conceptions of well‐being to override those of nudgees. Even if nudgees’ rationality were unbounded, their revealed preferences might still be incoherent.     

Progress in field experimentation for environmentally sustainable tourism – A knowledge map and research agenda

The global aspiration to mitigate climate change puts substantial pressure on the tourism sector – one of the most polluting industries – to operate in more sustainable ways. This study reviews intervention experiments in tourism and hospitality aimed at making tourist behaviour more sustainable. The analysis of 53 field experiments reveals the most promising intervention strategies. The resulting knowledge map highlights that past intervention studies were limited to only a small number of relevant target behaviours and intervention types, pointing to many unexplored areas that require urgent attention in future.     

Public university orientation for high-school students. A quasi-experimental assessment of the efficiency gains from nudging better career choices

We adopt a quasi-experimental approach to measure the causal effect, on first-year students in bachelor-level courses at the Department of Economics and Business Studies of the University of Genoa, Italy, of having been treated to a recently activated orientation program when they were high school seniors. Improvements are evaluated at the end of the first academic year in terms of grade point average (GPA), inactivity (failing to pass even a single exam) and number of successfully completed exams. Treatment effects on GPA are estimated both for the overall treatment group and for subsamples consisting of treated students with high and with low high school exit grades. After performing several sensitivity checks, a sizeable treatment effect is confirmed both in terms of inactivity and in terms of average GPA. No clear effect was found on the number of exams. Effects on GPA are considerably stronger on students with lower high school exit grades.     

Learning lessons: how to practice nudging around the world

Abstract

The aim of this article is to cover three things: (1) to introduce the context behind why a report prepared by the Organisation for Economic Co-operation and Development (OECD) in 2017 would be of such importance to researchers in various academic disciplines and public policy, (2) to present the details of a simple classification system that was applied to all 111 case studies of behavioural interventions (better known as nudges) referred to in the OECD (2017a OECD. 2017a. Behavioural Insights and Public Policy Lessons from Around the World.1-408 pp. OeCD Publishing. https://read.oecd-ilibrary.org/governance/behavioural-insights-and-public-policy_9789264270480-en. doi:10.1787/9789264270480-en.[Crossref] , [Google Scholar]) report, and (3) to discuss what needs to be done to help advance practitioners’ pursuit of effective behavioural interventions. This article aims to highlight the importance of accurately cataloguing the types of behavioural interventions that have been trialled/implemented across the world. By adopting an agreed classification system, researchers and practitioners can benefit from knowing what can work, and where it can work, as well as what does not work, in order to be better armed when considering the use of behavioural interventions to solve social policy issues.     

Improved Mutual Fund Investment Choice Architecture

Two choice architecture interventions were explored to debias investors' irrational preference for mutual funds with high past returns rather than funds with low fees. A simple choice task was used involving a direct trade-off between maximizing past returns and minimizing fees. In the first intervention, warning investors that “Some people invest based on past performance, but funds with low fees have the highest future results” was more effective than 3 other disclosure statements, including the U.S. financial regulator's, “Past performance does not guarantee future results.” The second intervention involved converting mutual fund annual percentage fees into a 10-year dollar cost equivalent. This intervention also improved investors' fee sensitivity, and remained effective even as past returns increased. Financially literate participants were surprisingly more likely to irrationally maximize past returns in their investment choices.     

Nudging and corporate environmental responsibility: A natural field experiment

We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.