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1.
High firewood consumption for heating produces high levels of pollution in cities in central and southern Chile, with serious consequences for health and quality of life. Energy efficiency measures (EEMs) have been identified as the best strategy to reduce air pollution and maximize social benefits. However, their adoption has been slow. The objective of this article is to investigate household preferences for financial incentives needed to promote private investments in EEMs in Central-Southern Chilean households and study the role of energy savings and the uncertainty about potential savings in the investment decision, with the aim of finding solutions to increase the adoption of these technologies. We use a choice experiment to explore the trade-off between the investment costs, financial instruments, energy savings, and the uncertainty about achieving the theoretical savings provided by engineering and architectural models. The results show that financial instruments play the most important role in this decision, followed by the savings achieved by the retrofit. Householders prefer to finance their investments with a mix of their personal resources and medium-term credits, trying to avoid long-term commitments. Although uncertainty was found to be a significant variable, it seems to play a small role in the investment decision.  相似文献   
2.
Showrooming, a phenomenon in which customers use brick-and-mortar stores to assess products and then purchase them from online retailers (o-retailers) for lower prices, is considered a great threat to traditional retailers (t-retailers). To combat showrooming, many t-retailers have executed price matching which enables customers to pay o-retailers' lower prices for the identical product. To avoid direct competition with t-retailers who execute price matching, many o-retailers have begun to sell differentiated products from t-retailers, which weakens the information advantage to customers from practicing showrooming. Motivated by these observations, we construct a duopoly game, where a t-retailer and an o-retailer sell products in a same category, to study the profitabilities of product differentiation and price matching in the context of showrooming. The results show that in the scenario without price matching, the o-retailer is likely to benefit from product differentiation only when the o-retailer's differentiated product is more popular with customers than the t-retailer's product. However, in the price matching scenario, the o-retailer also has the opportunity to benefit from product differentiation when the o-retailer's differentiated product is less popular with customers than the t-retailer's product, and product differentiation can be a win-win strategy for the two retailers under certain conditions. Considering the o-retailer's product differentiation decision, the t-retailer is only likely to execute price matching if the non-digital attributes of the product category sold by two retailers are not very obvious.  相似文献   
3.
Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical.  相似文献   
4.
基于资源拼凑理论视角,运用扎根理论对传统军工企业“军技民用”新产品开发过程进行探究,并探索外部环境、资源拼凑对“军技民用”新产品开发的作用机理。结果发现:“军技民用”新产品开发包括信息获取、技术选择、技术再造3个过程;资源拼凑是“军技民用”新产品开发的有效措施;外部环境对资源拼凑开发“军技民用”新产品过程具有调节作用。  相似文献   
5.
基于资源基础理论和持续创新内生机制,利用435家高技术企业2010—2018年面板数据,对多元化战略对高技术企业创新持续性的影响进行探究。结果表明,产品多元化与创新持续性呈正U型关系,技术多元化对创新持续性具有正向促进作用,产品多元化与技术多元化协同效应对创新持续性具有负向影响;动态能力强化了产品多元化与创新持续性之间的正U型关系,并正向调节技术多元化与创新持续性之间的关系。在动态能力调节作用下,高技术企业产品多元化与技术多元化协同效应对创新持续性具有正向影响。  相似文献   
6.
The present study extends prior research on stockouts by examining how product-related attributes interact with OOS justifications to influence consumer responses to stockouts. Drawing from Out-of-stock (OOS) literature, this study investigates how perceived popularity, perceived uniqueness, negative affect, and behavioral outcomes are influenced by out-of-stock justifications, product type, and sales level. Two scenario-based experiments and two field studies are conducted in which the cause of the stockout, product type, and sales level are manipulated at different levels. The results of the studies provide the following primary insights- 1) Consumers infer popularity of the product when the product is OOS due to high demand or when the sales level is high 2) Consumers infer uniqueness of the product when the product is OOS due to short supply but not when sales level is low 3) As the perceived popularity of utilitarian products or the perceived uniqueness of hedonic products increases, consumers' propensity to switch stores to purchase the OOS products increases 4) Consumers’ intention to spread negative word of mouth decreases when the cause of OOS or a high sales level is specified. Retailers can influence behavioral outcomes by specifying the cause of stockout tailored according to the type of product, or by providing sales level information.  相似文献   
7.
文章从理论上分析了金融服务开放影响制造业企业出口产品质量提升的动态演变过程,并利用2004-2013年中国金融服务进出口和中国工业企业数据对理论推演进行验证。结果表明:金融服务开放显著促进了制造业出口产品质量升级,且金融服务引进来对制造业企业出口产品质量提升的作用略大于金融服务走出去所产生的作用;从不同贸易方式、不同衡量指标、不同企业所有制等方面对此进行检验均证实了金融服务开放对制造业出口产品质量升级的正向作用;影响机制检验和扩展分析显示,创新效应、金融服务"引进来"对"走出去"的推动、垂直专业化效应和本地吸收效应影响着金融开放对企业出口产品质量升级的作用。文章的研究发现有助于为进一步扩大金融服务开放来推动制造业高质量发展提供有价值的政策依据。  相似文献   
8.
卢福财  金环 《财贸经济》2020,(5):99-115
近年来,互联网跨界经营和应用受到实务界和学术界的广泛热议,但鲜有文献从更为微观的产品视角深入探讨企业使用互联网对制造业产品升级的影响。本文通过匹配中国工业企业数据库和中国海关数据库,采用OLS、Probit以及Heckman选择模型,研究了互联网对企业产品横向升级的影响及内在机制。研究发现:(1)企业使用互联网能显著促进出口概率的增加以及技术复杂度的提升;(2)互联网对技术密集型企业和内资企业的技术复杂度提升效果更明显;(3)技术创新是打开互联网促进制造业产品升级这一“黑箱”的重要机制,而波特强调的成本领先优势在互联网环境下只是企业实现产品升级和获取竞争优势的必要条件。因此,加快推进互联网在高技术企业和内资企业的应用,加大对企业研发创新投入的支持力度,是实现中国制造业产品升级目标的关键。  相似文献   
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10.
Virtual influencer (VI) marketing has become increasingly prevalent on social media with the evolving landscape of digitalisation. However, the use of VIs in tourism has received limited attention in the literature. This study examines salient source and content attributes that stimulate Instagram users’ engagement with VIs in a tourism context. An online discrete choice experiment was designed using key attributes (i.e. source realness, image composition and caption discourse) identified from online focus groups. Survey responses from 309 adult Instagram users in Australia were analysed through discrete choice modelling. The findings indicate that humanlike VIs are preferred over 3D animated VIs and the least preferred influencers are 2D animated VIs. Instagram posts from humanlike VIs that combine images of tourism settings with rational messages attract the most engagement from the audience. Theoretical and practical implications are provided with recommendations for how tourism practitioners can harness VI marketing effectively.  相似文献   
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