首页 | 本学科首页   官方微博 | 高级检索  
文章检索
  按 检索   检索词:      
出版年份:   被引次数:   他引次数: 提示:输入*表示无穷大
  收费全文   4篇
  财政金融   4篇
  2017年   1篇
  2013年   1篇
  2011年   2篇
排序方式: 共有4条查询结果,搜索用时 15 毫秒
1
1.
基于心理契约的网络消费者重复购买意向实证研究   总被引:1,自引:0,他引:1  
网络营销情景下,消费者在进行购买决策时对心理和情感层面的感知依存度很高,通过对消费者交易心理契约、关系心理契约与感知风险、网络信息以及重复购买行为之间的关系假设,并对这些变量进行分别测量的关系验证后发现,关系心理契约主要通过影响消费者的网络信任来影响重复购买意向,而交易心理契约尽管同样主要是通过网络信任来影响重复购买行为意向,但其对网络信任的影响度要低于关系心理契约。从这一点来看,加强关系营销是提高网络营销效果的重要途径。  相似文献
2.
本文开发设计面子意识、群体一致、生存危机和家庭责任作为社会文化的4个测量变量,采用结构方程模型分析它们对住房消费行为的影响。发现面子意识、群体一致、生存危机和家庭责任对住房购买意向存在正作用,并且发现生存危机对住房购买意向的直接影响最大,面子意识对住房购买意向的直接影响最小。发现消费者态度在社会文化对住房购买意向的影响中发挥了部分中介作用,其中家庭责任对住房购买意向的间接作用最大,而危机意识对住房购买意向的间接作用最小。  相似文献
3.
利用情景实验法公布正负两类信息,分析企业公开信息对消费者购买意向的影响。研究发现:两类公开信息变量具有完全中介作用的效果,企业能力对产品评价的影响,高于企业社会责任对产品评价的影响,企业社会责任对企业形象的影响,要高于企业能力对企业形象的影响。  相似文献
4.
Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a perspective of task-technology fit. In the proposed model, purchase intention is positively influenced by three antecedents: task-technology fit, perceived navigation, and perceived reputation. Each model path is moderated by perceived performance risk and perceived privacy risk, respectively. Empirically testing using a survey of 749 registered members (consumers) from the database of Taiwan’s largest e-learning commercial website confirms that task-technology fit, perceived navigation, and perceived reputation positively influence purchase intention. The relationship between task-technology fit, perceived navigation and purchase intention are significantly moderated by the perceived performance risk and perceived privacy risk. Finally, managerial implications and limitations of our findings are discussed.  相似文献
1
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号