Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan

This article aims to investigate the impactful effect of relationship quality dimensions (i.e., trust, satisfaction, and commitment) on aspects of loyalty represented by attitudinal loyalty and behavioral loyalty. A quantitative survey method was employed to achieve the objectives of the study. Furthermore, a convenience sampling technique was adopted to select a representative sample from physicians working in the public healthcare sector in Jordan. A total of 500 questionnaires were distributed, and 408 questionnaires were used in the statistical analyses. The data were analyzed by applying structural equation modeling to test the study model, and hypotheses were constructed and tested quantitatively and discussed qualitatively. The results revealed that both aspects of customer loyalty (i.e., behavioral and attitudinal) were affected positively by the overall dimensions of relationship quality (i.e., trust, satisfaction, and commitment), providing a recommendation for pharmaceutical companies in Jordan to focus on improving the relationship quality between their medical representatives and physicians due to the importance of such a factor in improving customer loyalty, which will reflect positively in managing their customers effectively and enhancing future business opportunities.     

基于SEM模型的农地规模经营意愿影响因素研究*——以江汉平原潜江市为例

［目的］乡村振兴战略背景下，受规模经营效益的驱动，农地流转和适度规模经营将不断推进，研究农地规模经营意愿的影响因素及贡献率，对进一步扩大农地适度经营规模、发展现代农业和助力乡村振兴具有重要的现实意义。［方法］文章以江汉平原潜江市为研究区，基于176份调查问卷数据，借助结构方程模型，定量诊断影响集约化农区农地规模经营意的愿影响因素及贡献。［结果］影响潜江市农地规模经营意愿的因素主要为生产经营、资源禀赋、流转束缚、环境特征、行为认知5个方面，假设的5个潜在变量路径系数分别为0331、0238、0218、0238、0240，均对农地规模经营意愿影响因素表现出显著的正向影响； 引入模型的19个影响因素中，新技术新用具运用、生产经营面积、地块数量和社会地位认知影响最为显著，而生产经济组织程度、流转租金、农业基础设施等因素的影响相对较小，最后从健全农地流转政策等方面提出了较合理的建议。［结论］研究对系统剖析集约化农区农地规模经营的主要影响因素及贡献、推动新时代下农业供给侧结构性改革对农地规模经营的决策需求具有重要的参考价值。     

基于计划行为理论的农户耕地转入和转出意愿对比研究

［目的］农民耕地原子化程度不断加深，现行的家庭联产承包责任制已不能适应农村商品化和市场化的进程，严重制约了农村地区的经济发展。对山东部分农村地区农户进行耕地转入和转出意愿对比分析，以促进农村地区耕地流转提出可行性的建议，以期加速农村地区市场化进程，实现经济快速发展。［方法］以计划行为理论为基础，文章以行为态度、主观规范、感知行为控制3个潜在变量， 11个可测变量构建农户耕地转出和转入意愿模型，以山东省6个地区549户农户的实地调查数据为样本，利用结构方程模型对农户耕地流转意愿进行实证分析。［结果］行为态度和知觉行为控制对农户耕地转入和转出意愿都具有显著影响，且标准化路径系数都为正； 主观态度对耕地转入意愿具有显著性影响，其标准化路径系数为负，对转出意愿的标准化系数为正； 11个可测变量分别对相应的潜在变量都有显著性影响。［结论］行为态度对农户耕地转入和转出的影响效果不同，转入耕地的农户主要从耕地固有价值出发，而转出耕地的农户主要从经济理性考虑； 主观规范中4个可观测变量对农户耕地转出和转入的影响具有一致性； 知觉行为控制中农户的契约意识对耕地转出重要性大于耕地转入。     

合作意愿对产学研协同创新成果转化的作用研究

以企业为创新主体开展产学研协同创新已逐步成为共识,产学研协同创新合作意愿已达到空前的高度,产学研协同创新投入得到不断增加。但是,产学研协同创新成果转化效果却不尽人意,较强的协同创新合作意愿没有带来较高的协同创新成果转化。为此,必须弄清合作意愿是如何作用于产学研协同创新成果转化的。通过调查问卷收集数据并运用结构方程模型深入探究了合作意愿对协同创新成果转化的作用机理,发现产学研合作意愿对成果转化不具有显著正向影响,合作意愿作为产学研协同创新的前提,是成果转化的必要条件,而不是充分条件。最后,依据研究结论提出了有关政策建议。     

互联网金融模式下的余额理财用户投资行为分析

以余额宝为首的余额理财平台依托大数据技术吸引大量闲散资金,迅速占领了互联网金融理财市场。在技术接受与使用模型(UTAUT)的基础上,增加经济价值和感知风险两个控制变量,构建余额理财用户投资行为的影响因素模型,运用结构方程模型分析影响用户使用余额理财平台的主要因素并对模型进行修正。研究结果表明：用户的绩效期望、社会影响以及经济价值显著影响用户的投资行为意图,用户的努力期望通过绩效期望间接影响用户的投资行为意图,而投资行为意图决定用户的投资行为。     

The effects of relationship quality on customer retaliation

This research examines the effects of relationship quality (RQ) on customers' desires to retaliate after service failures. We posit that the effects of RQ are contingent upon the attributions customers make about the firm’s controllability over a service failure. Two competing hypotheses are examined and reconciled. The “love is blind” hypothesis posits that when low controllability is inferred, high RQ customers experience a lesser desire for retaliation than low RQ customers. On the other hand, the “love becomes hate” hypothesis specifies that when high controllability is inferred, high RQ customers experience a greater desire for retaliation than low RQ customers. The hypotheses are tested with a survey-based design and a partial least squares (PLS) model that incorporates a multiplicative latent construct.     

Managing service recovery experience: Effects of the forgiveness for older consumers

The research studies empirically the role that fairness plays in shaping emotional and behavioral forgiveness among older U.S. consumers (55 years of age and older). A theoretical model is proposed and tested that proposes, consistent with theory on emotions, that perceptions of justice affect behavioral forgiveness through emotional forgiveness. An alternative theory questions whether the effects of justice are totally mediated by emotion. Comparative results support the latter model. The cognitive perceptions of justice display a stronger effect compared to the mediated effect through emotional forgiveness. Additionally, an examination of moderation by psychological age suggests that relatively old and young (psychologically) consumers react in the same manner. While clearly, service managers need to be sensitive to the emotions of senior customers, the results here suggest a stronger role for cognitive perceptions of justice. Thus, service providers need to provide senior consumers with clearly understandable explanations for any service failure and explain how the recovery efforts will compensate for the failure.     

城市造林工程农户行为意向影响因素研究——以北京市平原造林工程为例

以北京市平原造林工程为例,利用典型项目区调查数据建立结构方程模型,探讨影响退耕农户行为意向的主要因素。结果表明:农户综合素质、家庭经济基础和农户土地依赖性对农户满意度和农户行为意向具有显著正向影响;同时,农户综合素质、家庭经济基础和农户土地依赖性还会通过农户满意度对农户行为意向产生影响。据此,后续城市造林过程中应进一步加强对农户满意度的服务工作,同时根据个体农户特征,对被征地农户在再就业、技能培训、农地补偿等方面开展更具针对性的服务工作。