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1.
杨春芳 《现代食品》2020,(6):139-140,146
目的:分析超市含糖饮料的含糖量及种类情况。方法:在人流量大的综合超市,按照随机原则,购买74种含糖饮料,并采用离子交换色谱-脉冲安培积分方法检测各类糖分的含量。结果:各类饮料在葡萄糖、乳糖、果糖、麦芽糖、蔗糖以及总含糖量方面比较均具有统计学差异(P<0.05),总糖含量最高的为咖啡,其次为奶茶,总糖含量最少的为茶饮料。结论:各类含糖饮料在含糖种类和含量方面有所不同,咖啡与奶茶的总含糖量较高。  相似文献   
2.
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older consumers have been unattractive to marketers, however improved finances and lifestyles indicate the “grey pound” has the potential to become lucrative. This exploratory research seeks to identify the current expectation of Scottish older consumers in relation to the products and services available in the supermarket and food retailers. A questionnaire was distributed to participants aged over 50 years in Scotland to voice the opinion of the older consumer in relation to shopping experience and availability of product. The results support previous research indicating the improved lifestyles of older consumers, demonstrating that previous perceptions of older people as impoverished and immobile are not representative of this group. This study contributes to the demand for more information on older consumers׳ food shopping habits and preference in Scotland. It attempts to provide useful recommendations for supermarkets and food retailers in fulfilling the needs of this rising consumer segment. This research concludes that supermarkets could improve access to both products and services to meet the demand from this growing segment of society, through better understanding of their requirements in terms of customer service, shopping experience, product size, price, access and mobility.  相似文献   
3.
The scandal surrounding the presence of horsemeat in UK supermarket meat products has focused public attention on the problems of complex, fragmented food supply chains. Through a study of the UK's pig meat supply chain, this paper proposes a new framing of the problem in terms of opportunistic dealing adopted by the supermarkets in vertically disintegrated supply chains, where all actors attempt to pass the risks and costs onto somebody else. This outcome is the result of cultural practices and competences in buyer-led supermarket organizations where strong supermarket chains have the power to capture processor and producer margins. One consequence is that mass-market meat production and processing is close to unviable, as evidenced here by the analysis of the VION Food Group. However, there are mainstream alternatives to the retail-led dysfunctional supply chain. This paper presents an alternative integrated supply chain model using the case of Morrisons, the UK's fourth largest supermarket chain. If fragmented supply chains are not inevitable, the important issue explored in the conclusion is how the inadequacies of government policy, which understands the problem of the sector but is stuck with a competition-based mindset, obstruct the creation of a more sustainable supply chain.  相似文献   
4.
在国际零售巨头纷纷涌入我国大中小城市、零售市场竞争日益激烈的背景下,收取通道费成为大型零售商盛行的盈利模式。但连续多年位居全国连锁10强的华润苏果超市却形成了自己独特的盈利模式——多业态扩张模式。本文将分析华润苏果的蜂窝式多业态密集布点、直营与特许加盟双轮驱动的渗透式扩张,以期对我国零售商的发展有所启迪。  相似文献   
5.
Even within a store chain and format, supermarket outlets often exhibit substantial differences in selling surface. For chain managers, this raises the issue of correctly anticipating the promotion lift, and of profitably managing promotion activities, across these outlets. In this paper, we conceptualize why and how store size influences the category sales effectiveness of four promotional indicators (depth of the promotional discount, display support, feature support, and whether the promotion is quantity-based). We then estimate the net moderating effect on four product categories for 103 store outlets belonging to four chains. For each of the promotion instruments, we find the percentage sales increases to be lower in large stores. For instance, whereas a 10% point increase in feature activity enhances category sales by about 1.64% in a 700 m2 store, this figure drops to only 1.03% in a 1300 m2 store – a 59% reduction. This moderating effect is especially pronounced for discount depth, the relative sales lift from a typical price cut being about 78% lower in the larger-sized outlet. However, since large outlets also have larger base sales, the picture changes when we consider absolute sales effects. The net outcome is that deeper discounts or quantity-based promotions do not systematically generate larger or smaller absolute sales bumps in large stores, whereas for in-store displays and features, we obtain a clear positive (be it less than proportional) link between store size and absolute category sales lift. When it comes to margin implications, we show that large stores gain higher profit from price cuts than small outlets only as long as the retailer keeps part of the manufacturer discount to himself. Managers can use these insights to improve their promotional forecasts across outlets, as well as to tailor their mix of instruments to store selling surface.  相似文献   
6.
张思军 《时代经贸》2007,5(2X):168-169,171
随着物流业和连锁超市的发展,配送中心在连锁超市中的地住越来越重要。由传统仓库向配送中心的改变是一个痛苦的过程,而这个痛苦的过程的表现之一就是文中的“过节囤货系列问题”。本文通过分析过节囤货问题的危害及其原因,并结合我国连锁超市的实际情况,提出了解决该问题的方案。  相似文献   
7.
超市消费者购物行为理论研究   总被引:2,自引:0,他引:2  
本文以理论研究的方法探讨了超市消费者在不同形态超市购物行为中三个重要的内容——择店行为、消费额度、消费频次。提出了购物效用在消费者购物行为中所起的作用以及择店行为、消费额度和消费频次之间的关系。经研究表明,不同形态超市为消费者带来的效用不同,这种效用的差别是影响消费者购物行为的关键因素。  相似文献   
8.
Supermarkets use relational emails mainly to foster sales and support promotional campaigns, while brands and more exclusive retailers use more non-transactional contents in order to foster a positive attitude towards their brands, but also a better customer mood. Using the Stimulus-Organism-Response framework we study the role of relational email content and interestingness of emails emanating from supermarkets on consumer’s perceived value and on their attitude and engagement towards the supermarket, but also on their mood. Building a dedicated relational email perceived value scale and comparing three types of content, this article highlights the importance of emotional value even in a utilitarian context (supermarket). A few recommendations are offered to help supermarkets to provide value-added content to their customers in order to foster preference and loyalty in a highly competitive market where discounters are gaining shares.  相似文献   
9.
Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour.This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive.  相似文献   
10.
We present new Bayesian methodology for consumer sales forecasting. Focusing on the multi-step-ahead forecasting of daily sales of many supermarket items, we adapt dynamic count mixture models for forecasting individual customer transactions, and introduce novel dynamic binary cascade models for predicting counts of items per transaction. These transaction–sales models can incorporate time-varying trends, seasonality, price, promotion, random effects and other outlet-specific predictors for individual items. Sequential Bayesian analysis involves fast, parallel filtering on sets of decoupled items, and is adaptable across items that may exhibit widely-varying characteristics. A multi-scale approach enables information to be shared across items with related patterns over time in order to improve prediction, while maintaining the scalability to many items. A motivating case study in many-item, multi-period, multi-step-ahead supermarket sales forecasting provides examples that demonstrate an improved forecast accuracy on multiple metrics, and illustrates the benefits of full probabilistic models for forecast accuracy evaluation and comparison.  相似文献   
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