Developing and validating a Chinese cultural value scale in tourism

Chinese cultural values are important in understanding Chinese tourists’ behaviour. However, the literature is void of a relevant scale measuring Chinese cultural values in tourism. This research aims to develop and validate a Chinese cultural values scale in tourism (abbreviated as CCV-T). Following a rigorous scale development procedure and applying multi-stage studies, the research identified a 5-factor measurement scale of CCV-T, composed of 17 items with sufficient reliability and validity. The five Chinese cultural value factors are Leisure and Life Enjoyment (LLE), Filial Piety and Relationship (FPR), Self-fulfilment, Righteousness, and Humanity. The CCV-T scale provides a simplified and holistic structure measuring tourism-related Chinese cultural values. This research provides a solid base to further understand the relationships between Chinese cultural values and tourist behaviour.     

A “load-carrier” perspective approach for assessing tourism resource carrying capacity

To address the challenge of global tourism resources being overloaded or underutilization, there requires an adequate method for assessing the tourism resource carrying capacity (TRCC). However, the majority of previous evaluation perspectives on TRCC are limited by thresholds. This paper develops an innovative approach for assessing TRCC from the “load-carrier” perspective. TRCC is assessed by exploring the interaction between the carriers and loads of tourism resources. Chongqing city in China is employed as the case city to demonstrate the application of the established TRCC method. The conclusions are as follows: 1) This study elaborates the new connotation of TRCC from the perspective of “load-carrier”, and establishes the TRCC evaluation system based on the dynamic relationship between the carrier and load of tourism resources. 2) The proposed TRCC evaluation method is proved effective through an empirical study of Chongqing. 3) Chongqing's case unveils that the overload performance of TRCC can be dynamically monitored and predicted. By applying the TRCC evaluation methodology developed in this study, tourism managers and policymakers can identify whether it is the load or the carrier of tourism resources that affect the performance of TRCC, thereby taking targeted policy measures to eliminate potential risks of overload or underutilization.     

All hype or the real deal? Investigating user engagement with virtual influencers in tourism

Virtual influencer (VI) marketing has become increasingly prevalent on social media with the evolving landscape of digitalisation. However, the use of VIs in tourism has received limited attention in the literature. This study examines salient source and content attributes that stimulate Instagram users’ engagement with VIs in a tourism context. An online discrete choice experiment was designed using key attributes (i.e. source realness, image composition and caption discourse) identified from online focus groups. Survey responses from 309 adult Instagram users in Australia were analysed through discrete choice modelling. The findings indicate that humanlike VIs are preferred over 3D animated VIs and the least preferred influencers are 2D animated VIs. Instagram posts from humanlike VIs that combine images of tourism settings with rational messages attract the most engagement from the audience. Theoretical and practical implications are provided with recommendations for how tourism practitioners can harness VI marketing effectively.     

Optimal targeting of latent tourism demand segments

This paper identifies for the first time the optimal target markets employing the latent tourism demand expenditure, a novel concept in tourism literature. The study quantifies latent tourism demand between each pair of origin-destination through distinguishing by type of tourism and seasonality. It works with market shares that are estimated via a fractional regression model. Moreover, latent demand is clustered using a market segmentation approach based on a latent class regression. Finally, the optimal target markets are chosen depending on the expected latent tourism expenditure. The result has clear policy implications in terms of which markets are promoted, the optimal channels of communication and the maximum budget for each marketing campaign.     

Designing a Model for Competitiveness Measurement of Selected Tourism Destinations of Iran (The Model and Rankings)

Destination competitiveness is the ability to sustain or improve market position and market share of a destination over a period of time. Different markets have different expectations which increase the importance of features a destination should provide in order to achieve competitive advantage. The results of this study show that the domestic model of Iran’s destinations competitiveness comprises 9 major indices. These indices are made of 64 variables which have been derived from literature reviews and qualitative surveys. The results of running the model for all selected destinations are consistent with the destinations’ tourist statistics except for one destination (Qom).     

基于循环经济的绍兴休闲观光农业发展研究

［目的］休闲观光农业建设是绍兴市产业转型升级的关键一步，探寻休闲观光农业新模式，能够为休闲农业发展提供理论参考。［方法］文章采用变异系数法确定指标权重，多因素综合分析法测算观光农业发展水平，从循环经济角度出发，评价2001—2016年绍兴市休闲观光农业发展可持续性，提出发展中存在的问题并探索循环型的休闲观光农业新模式。［结果］（1）2001—2016年以来，经济发展可持续性得分较高，资源环境可持续得分次之，循环经济可持续发展偏低。（2）现阶段绍兴市休闲观光农业发展主要存在休闲观光农业自然环境不断遭到破坏，休闲观光农业缺乏整体规划，休闲观光农业旅游支撑体系不够健全等问题。（3）未来发展中，循环经济发展下的休闲观光农业可以开发建设时空复合循环型、资源综合利用循环型、能量多级利用循环型、综合开发利用循环型等4种模式。［结论］未来绍兴市应将循环经济的理念融入到休闲观光农业中，因地制宜，科学选择循环型休闲观光农业发展模式； 规划先行，科学利用农业旅游资源； 强化保障，建立休闲观光农业支撑体系，全面推动休闲观光农业健康持续发展。     

Lifestyling entrepreneurs’ sociological expressionism

This study explores the tourism host-home relationship investigated through documentary analysis of photographs choreographed through mutual negotiation between hosts and researcher (collaborative auto-driving) and participants’ spoken narratives (photo-elicitation interviews); we identify the significance for tourism product construction. Major findings concern the sociological expressionism of the tourism lifestyle entrepreneur who creates a certain personal brand identity or ‘lifestyling’ through their commercial home presentation; ‘private’, ‘inclusive’ and ‘temporal’ classification categories of hosts’ favourite spaces in the home are identified, based upon the individual spatial management strategies employed. Depictions of favourite spaces emphasised emotional and sensorial dimensions rather than material things present, and were described as spaces of contentment and tranquillity essential for energising hosts in the ongoing production of the commercial home.     

Tourism,terrorism and political violence in Tunisia: Evidence from Markov-switching models

This study investigates the impact of terrorist attacks and political violence on the number of tourist arrivals and overnight stays in Tunisia. The dataset employed consists of monthly data that covers the period from January 2000 to September 2016, which includes several political and terrorist attacks in Tunisia and the region. Empirically, we investigate the true data generating process (DGP) of these two proxies of tourism activity by accounting for four statistical properties that characterize these series: (1) seasonality, (2) unit roots, (3) breaks, and (4) long memory behavior.Our empirical findings show strong evidence of stationarity, five breaks in the tourist arrival time series and spurious long memory behavior. By estimating a 3-state Markov switching model consisting of the mean, trend, and variance, we find that the Tunisian Jasmine revolution and two recent terrorist attacks, one at the Bardo National Museum on March 18, 2015 and the other at the tourist resort at Port El Kantaoui, Sousse on June 26, 2015, played an important role in influencing the tourism activity of the country. Our empirical findings show also that local shocks have a more important impact than international shocks in influencing tourism activity. Interestingly, we find that the effects of terrorist shocks have a long duration compared to political violence shocks. Several security, marketing, and economic policies have been proposed and discussed in the paper.     

Geopolitical encounters of tourism: A conceptual approach

This article presents a conceptual framework for examining the tourism encounter as a geopolitical encounter. In establishing this framework, we identify the theoretical intersection of tourism, geopolitics, and encounter in order to conceptualize how experience reflects and shapes power relations at national, regional, and global scales. We examine three dimensions—long central to tourism analysis—of the geopolitical tourism encounter: temporal encounters, bodily encounters and identity encounters. In doing so, we demonstrate the significance of tourism in the everyday dimensions of geopolitical discourse and practice. This article offers a critical lens through which scholars can theorize the geopolitical drivers and implications of the tourism encounter.     

Nicaragua's Buen Vivir: a strategy for tourism development?

ABSTRACT

Although often framed as an emerging anthropocenic socio-ecological imaginary, the Latin American paradigm of Buen Vivir has provided a broad base of support for tourism development in the region. This article focuses on Nicaragua's Buen Vivir, a national development campaign entitled “Live Clean, Live Healthy, Live Beautiful, Live Well” (called Vivir Bonito, Vivir Bien) The campaign was launched in 2013 as a multi-pronged approach to integrated development in distinct areas including employment, public health, waste management, education, urban aesthetics and national pride. However, it has also had the effect of opening up opportunities for tourism development not only in the capital city of Managua but also alongside other mega-projects such as the planned interoceanic canal. This article draws upon the example of Vivir Bonito, Vivir Bien to illustrate the variety of tourism development strategies currently emerging at the intersection of a left-turn toward Socialism of the 21st Century and Buen Vivir in Latin America, on the one hand, and a post-neoliberal context in which political economic projects of the past continue to leave their mark.