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1.
Facing transparency requirement of ad generation process, digital marketers need to design proper transparency messages to preempt consumer backlash. Based on crowd psychology literature and the regulatory focus theory, we proposed and tested the crowd safety effect of the collective-based (vs. individual-based) ad transparency strategy with two experimental studies in the context of online hotel booking. Results of two studies consistently demonstrate the crowd safety effect of the collective-based transparency on enhancing hotel booking intention and ad click-through willingness. Furthermore, we found that consumers’ trust toward the ad, rather than privacy concern, mediates this positive effect. These findings help us better understand how social dimensions in ad transparency messages shape consumer responses, as well as the role of consumer trust in promoting targeted ad effectiveness through promotion focused behaviors.  相似文献   
2.
This study aims to identify the factors that can influence consumer purchasing behaviour in the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory, this study proposed a model to explain purchasing behaviour that included environmental factors as well as a set of cognitive processes. This study adopted a mixed method approach and in the first stage, a qualitative analysis was conducted to extract the constructs for the study. In the second stage, the quantitative analysis was performed by means of CB-SEM using 891 responses collected through a survey. This resulted in identifying the factors that influence agri-food purchasing behaviour. According to the findings, health consciousness and food safety concerns in the form of a stimulus have a positive relationship with agri-food image, agri-food label, and agri-food benefits acting as the organism. Similarly, the three organisms have a positive relationship with trust. Ethnocentrism is also found to have positive and significant association with trust. The combination of trust and ethnocentrism has consequences, in the form of agri-food purchase behaviour. The study's findings have significant implications for marketers and marketing strategists.  相似文献   
3.
创新方法应用影响因素研究评述与展望   总被引:1,自引:0,他引:1  
在澄清创新方法概念的基础上,通过筛选研究文献,应用CiteSpace Ⅲ分析了国外创新方法研究的总体特征与规律、学科分布、热点主题及演化脉络,着重剖析了创新方法的前因影响变量与结果变量,结合科技接受理论,构建了以创新者信任与感知为创新方法中介变量的作用机制模型。最后结合研究不足,提出未来研究展望。  相似文献   
4.
The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.  相似文献   
5.
This study seeks to examine and unearth antecedents to co-creation behaviours within a U.S. retail banking context. A critical aspect for marketing managers and academics alike, co-creation has a strong influence on tangible factors such as profit and intangible factors such as referrals, satisfaction and feedback. Antecedents were identified as trust, customer engagement and participation attitude whilst social media usage was a consumer characteristic identified as influencing co-creation. Data was collected from 489 U.S. retail banking customers via an online survey. The data was analysed via structural equation modelling. The findings indicate that customer engagement influences trust, co-creation and participation attitude. Participation attitude was found to influence trust and co-creation but trust had no direct effect on co-creation. The study further found that social media usage intensity influenced co-creation behaviours. The findings contribute in three ways. First, this is one of the first studies to scrutinise participation attitude in an attempt to explain co-creation behaviours for U.S. banks over social media. Second, identification of precursors to value co-creation has been ascertained in a U.S. retail banking social media context. Third, the study additionally contributes to the findings that social media usage has a moderating effect in value co-creation and offers a potential segmentation strategy.  相似文献   
6.
《Business Horizons》2022,65(3):303-313
The COVID-19 crisis has fundamentally changed how many businesses operate and connect with their customers. Previously unheard-of government restrictions and sheltering-in-place requirements forced most professional services to transition to remote delivery methods (e.g., email, telephone, video consults, Shopify storefronts). Providers of low-touch services (e.g., lawyers, accountants) naturally lent themselves to remote delivery; however, those that offer high-touch services, particularly those in healthcare (e.g., doctors, chiropractors, physical therapists), experienced a drastic change in working conditions when going virtual. Despite a long history of resistance to virtual delivery, the pandemic created an unprecedented incentive for these high-touch professionals to experiment with underutilized care models such as telehealth: the provision of healthcare services remotely using telecommunications technologies. We examine the rapid adoption of telehealth during COVID-19 through the coming together or convergence of previously unrelated technologies, spaces, and practices. Our analysis reveals opportunities and challenges associated with going hands-off that apply to many other professionals providing high-trust services. Specifically, we offer nine guiding principles for building and protecting cognitive and affective trust in virtual and hybrid delivery models. This is important given the pace of compounding technology convergences that lie ahead for service professionals.  相似文献   
7.
关于创新生态系统参与主体风险冲突及治理的研究,目前只停留在风险产生原因及应对策略方面,主要侧重于静态视角,鲜有文献从创新生态系统演进过程动态视角,并结合创新生态系统驱动主体领导企业考察风险防范和治理问题,而后者对于创新生态系统可持续发展更为重要。构建了领导企业治理的创新生态系统由契约规则到关系规则演化路径分析框架,并以比亚迪新能源汽车创新生态系统为案例进行实证研究。从创新生态系统形成初期领导企业主导的契约治理到成熟阶段关系治理是一个连续不间断的演化过程,基于领导企业治理的创新生态系统演化路径,包含契约规则主导的协同创新到契约规则向关系规则转换的创新网络形成再到由关系规则主导的开放式创新3个阶段,该过程以领导企业借助创新生态系统规范化设计完成整个创新生态系统互动、协同为主要形式。治理重点从企业间契约治理向领导企业主导的对整个创新生态系统关系治理转移,契约治理则转化为由领导企业主导以网络化设计为基础的关系互动和协同治理。  相似文献   
8.
关于合作关系对合作创新的影响,现有研究大多局限于单一的社会网络视角,对网络层次的关系特征如何通过双边层次的关系质量影响技术创新模式的过程欠缺机理性认识。结合社会网络、社会资本和知识转移理论,分析网络联结强度、企业间信任以及技术创新模式三者间关系。利用327份来自全国多地的制造及高新技术企业数据,采用结构方程模型检验方法对研究假设进行检验。结果表明:相对于经济型信任,强联结会带来更多情感型信任;情感型信任更有利于渐进式创新,经济型信任更有利于突破式创新;联结强度对渐进式创新的作用是通过情感型信任传递的,而联结强度对突破式创新的作用是通过经济型信任传递的。  相似文献   
9.
This study examines the reliance on trust as a heuristic by individuals when making personal financial decisions, using a qualitative case study. We show that in the face of complexity and choice, individual investors predominantly resorted to the heuristic of trust to make financial decisions. This demonstrates the need for industry and public policy‐makers to be aware that individuals can and will resort to simplified heuristics as a basis for financial decision‐making, particularly within an environment where substantial complexity and choice exist.  相似文献   
10.
The success of the operations of formal and informal financial institutions (IFIs) hinges on a high degree of trust. The pivotal role of trust warrants careful analysis regarding its formation in these financial institutions. Using the case of Cameroon, the paper interrogates trust development between formal financial institutions and their clients, and between IFIs and their members. Trust formation occurs via certain cognitive trust-building processes: calculative, prediction, intentionality, capability, and transference processes. The paper argues that trust formation through these processes is predicated upon cultural values and beliefs. It is precisely because of cultural norms that traditional leaders play a role in ensuring that loans granted by formal financial institutions are repaid, thereby serving as principal actors in the functioning of financial capitalism in rural areas. The interplay between culture and financial institutions reconfigures the financial architecture in rural zones. Culture creates a social relational anthropology that is significant for how financial institutions operate.  相似文献   
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