Mitigating panic buying behavior in the epidemic: An evolutionary game perspective

The panic buying behavior under public health emergencies will lead to many adverse consequences, such as material waste, price fluctuation and uneven distribution of epidemic prevention materials, which will pose a threat to the social stability and economic development. In this paper, we construct a tripartite game model to explore the strategic choices of the public, merchants and the government in order to effectively respond to the panic buying behavior in the epidemic. The results demonstrate that: (1) Eight evolutionary stable strategies emerge in the panic buying events. The worst scenario can be improved by adjusting some relevant parameters. (2) The probability of the public choosing the strategy of “not involving in panic buying” depends on the potential benefits and losses of snapping up, rather than the extent of price rising. (3) The probability of merchants choosing the strategy of “not bid up price” depends on the intangible benefits. (4) The probability of the government choosing the strategy of “active supervision” depends on the supervision costs and government credibility, rather than the amount of fines. In addition, strategic suggestions to mitigate panic buying behavior are put forward from the perspective of each stakeholder.     

Strategic product showcasing mode of E-commerce live streaming

E-commerce live streaming can considerably help brands improve sales dynamics, but it is multiple dilemmas in choosing suitable e-commerce live streaming product showcasing modes. To address the multiple dilemmas, we first employ the Stackelberg game to depict three e-commerce live streaming product showcasing modes: brand self-live streaming, influencer-led live streaming mixture, and influencer-led special live streaming. Second, we analyze the relationship between choices and game parameters, including live streaming stimulus sensitivity, unit service quality improvement cost, and service sensitivity. Meanwhile, through the comparative analysis of the three modes, we get the optimal threshold of each mode. Last, we conduct a case study comparing Chinese apparel and accessories brands Hodo and RUANS to verify the above relations. The results suggest that: (i) the more sensitive consumers are to live streaming stimulus, the more beneficial it is for the brand manufacturer to employ special live streaming, while the increase in unit service quality improvement cost will harm the brand manufacturer; (ii) the fixed participation fee determines the choice of e-commerce live streaming product showcasing modes; (iii) e-commerce live streaming product showcasing modes can help brands to optimize their decision-making.     

Trust in online recommendations: an evolutionary psychology perspective

Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing consumer behavior, and it represents another opportunity for marketers to build support for their brands. This study explores how the gender of the reader influences how eWOM is perceived. An experiment grounded in evolutionary psychology examines how males and females differ in their perceived trust of eWOM of positive, negative, or mixed valence. The results indicate that females place greater trust than males in eWOM messages. But both genders find eWOM of mixed valence more trustworthy than entirely positive or negative eWOM. A follow-up phenomenological study of male and female consumers who had experienced eWOM shed more light on the experimental findings and offers additional support for their evolutionary basis. Theoretical and practical implications are discussed as well as recommendations for further research.     

考虑声誉效应的科技服务业与制造企业合作创新行为策略分析

采用博弈论的方法，考虑声誉效应对博弈双方效用、策略的影响，建立信号博弈模型，并分析精炼贝叶斯均衡，证明声誉水平、对声誉的态度以及技术市场价值的高低是影响建立合作关系的重要因素。探讨双方建立合作关系的行为策略，提出实现合作达成双赢的建议。     

抵押物处置与农房抵押贷款困境：基于演化博弈的分析

研究目的:分析农民住房财产权抵押(简称农房抵押)贷款困境的主要原因以及抵押物处置对农房抵押贷款行为的影响机理。研究方法:演化博弈论。研究结果:农房抵押贷款发展面临困境的关键在于金融机构惜贷,而抵押物处置难是激发金融机构惜贷的重要原因,但是降低抵押物处置难度只是推动农房抵押贷款发展的必要而非充分条件。研究结论:要促进农房抵押贷款发展,除了必须降低抵押物处置难度外,还需要构建完善的农房抵押贷款制度体系。     

基于系统动力学的区域林业碳汇市场中三方主体利益行为演化博弈分析

分析影响三者策略行为的作用因素,构建区域林业碳汇市场的演化博弈模型。在此基础上,结合系统动力学理论,对广东省的碳汇发展状况进行仿真模拟,找出影响市场均衡发展的关键因素。结果表明:政府部门趋向于选择投入策略,其中提高市场碳交易额对拉动市场需求有显著影响,而增强对林农碳汇林的补贴力度难以解决市场当前供需问题。     

我国国家公园体制建设中利益相关者关系研究

我国自然保护地将国家公园作为主体,保护具有国家代表性的生态系统和自然景观的原真性和完整性,同时具有全民公益性。从利益相关者视角出发,以国家公园管理部门、旅游投资公司和社区居民为主要利益相关者,分析三者的行为目标与策略选择,通过三方博弈提出解决国家公园体制建设过程中的最优策略,即应改变管理部门与旅游投资企业在国家公园试点中进行不合作博弈的狭隘认知,而应选择国家公园管理部门、旅游投资企业和社区居民三方合作博弈。同时,提出了相应的建议以期进一步保护国家公园自然资源并将可持续利用制度顺利实行。     

应对新冠疫情冲击的货币政策国际协调*

新冠疫情冲击了世界经济增长和金融市场稳定。很多国家推出极度宽松货币政策应对危机。从经典货币政策国际协调的博弈理论来看，应对本次疫情冲击的各国货币政策协调性不足，“以邻为壑”的非合作均衡效果明显。为数不多的货币政策协调也存在执行力不足、深度与广度不够、新兴市场国家话语权低等问题。在世界经济紧密联系、货币政策溢出效应加强的背景下，为了应对疫情冲击，国际组织需要创设协议和合作剩余分配机制，寻找货币政策刺激效果和防止国际资产泡沫之间的平衡，加强政策沟通和信息共享，提高新兴市场国家话语权，建设有效的应对危机的货币政策国际协调机制。中国应在“一带一路”倡议的框架下建立长期货币政策协调机制，在现有的IMF和G20等平台上发挥发达国家与新兴市场国家之间的协调桥梁作用，通过持续开展央行间技术性合作等措施参与和推进协调进程。     

Two-period supply chain coordination strategies with ambidextrous sustainable innovations

This study considers a manufacturer with ambidextrous sustainable innovation capability selling products in environmentally conscious market through an independent retailer in a two-period game setting. We design a two-period game theoretic and dyadic supply chain (SC) model considering exploitative and exploratory nature of environmental innovations. We study five different contract types, namely, wholesale price contract, vertical Nash game structure, cost sharing contract, revenue sharing contract and two-part tariff contract. We demonstrate the impact of market sensitivity towards sustainable innovation and cost parameters on optimal level of decision parameters. The equilibrium results reveal that a suitably designed two-part tariff contract can be used to achieve coordination in a fragmented SC. The equilibrium results assist managers to optimise the SC based on the two-period contract model. The results obtained in this study can help the decision-makers to take decisions on investment in the ambidextrous sustainable innovation under different types of contract structures.     

基于累积前景理论的农村环境治理决策行为演化博弈研究

从政府的角度出发,以排污企业作为研究对象,合理改进累计前景理论的价值函数,建立村民参与监督下政府和排污企业的农村环境治理决策行为演化博弈模型,进而得到使排污企业积极治理农村环境的约束条件。在综合考虑双方前景价值感知的基础上引入环境治理补贴,构建环境补贴对排污企业价值感知与环境治理决策行为的影响模型,最后运用系统动力学分析村民参与下政府和排污企业环境治理前景价值感知与治理决策行为。解决了传统博弈论完全理性假设和均衡分析方法的局限性,考虑政府和排污企业前景价值感知与环境治理补贴下积极参与农村环境治理的行为特征与规律,以及村民参与监督对政府和排污企业环境治理决策行为的影响,为构建我国农村环境多主体治理机制提供决策参考。