Automated topic modeling of tourist reviews: Does the Anna Karenina principle apply?

Automated content analysis of online travel reviews allows identification of topics of travelers' satisfaction, yet its domain is not well researched. We suggest that the Anna Karenina principle positing a greater variability of the factors leading to business failure as opposed to those leading to success can be applied to the domain of visitors’ reviews of historic and cultural attractions. The larger variability of issues in reviews of dissatisfied visitors is likely to result in limitations for automated topic modeling. We confirm our proposition using TripAdvisor reviews of the Terracotta Army museum in China, and validate the outcome with two additional sites. The study strongly suggests that application of unsupervised topic mining algorithms to negative reviews may be problematic and the results should be treated with caution. The main themes of dissatisfaction of visitors to all three sites are reported and practical implications for management of the attractions are discussed.     

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical differences in the information processing and purchase behavior evoked by these product types, and building on congruency theory principles, the authors propose that different types of in-store displays (i.e., island, end-of-aisle, or shelf signage) are more appropriate for utilitarian versus hedonic products, and the use of price or product promotions might reinforce these effects. With a database that combines three data sources (scanner, observational, and survey), this article presents an analysis of a market share model at the SKU level. The results confirm that in-store displays have differential effects on sales, depending on their characteristics; congruency between the decision-making process of utilitarian versus hedonic products and the characteristics of in-store display types moderates their effectiveness in terms of SKU sales. Shelf signage strongly increases the sales of utilitarian products, whereas island and end-of-aisle displays increase sales of hedonic product categories more effectively. The use of congruent promotions creates synergistic influences that reinforce these effects. In particular, price promotions improve the impact of shelf signage on utilitarian products, and product promotions strengthen the impacts of island and end-of-aisle displays on hedonic products. These results extend prior research on in-store marketing actions and the nature of utilitarian versus hedonic products, as well as providing recommendations for retailers and manufacturers seeking to optimize their retail space and commercial budgets.     

The effect of control deprivation on consumers’ adoption of no-pain,no-gain principle

Consumers often base their judgments on a no-pain, no-gain principle—that is, one must pay a cost in order to achieve a beneficial outcome. For example, they infer the quality of a product from its price and judge a bad-tasting medicine to be more effective than a tasty one. Although the use of this principle to infer the value of a product or service has been observed in several domains, the processes that underlie its use have not been fully explored. We find that when people feel out of control, they tend to use the principle because it exemplifies a causal relationship between actions and outcomes and endorsing it reaffirms their belief that they have control over the outcomes of their behavior. Our findings have implications for how marketers might position products and services to attract consumers who perceive themselves as having different levels of control.     

对财务会计中重要性原则的探讨

财务会计原则中的重要性原则是属于西方财务会计的一条重要原则。对于重要性原则的正确认识和运用,能够使财务会计工作中核算费用大大降低,同时使财务会计工作数据信息更加准确,对于财务会计人员来讲是非常有利的一项原则。因此,论文就现如今财务会计性原则中的重要性原则作深入论述。     

Lexical Measures of Social Inequality: From Pigou‐Dalton to Hammond

A measure of social inequality is essentially a rational ordering over a space of social distributions. However, different measures, including the most popular ones, may provide very different rankings over the same set of typical distributions. We thus propose an axiomatic approach to inequality measurement mainly based on the Hammond principle, a natural generalization of the Pigou‐Dalton principle, attempting to clarify the true nature of social inequality: the rich get richer and the poor get poorer. Under the standard assumptions of anonymity and scale independence, we show that a social inequality ordering is the leximinimax measure if and only if it satisfies the first Hammond principle, and it is the leximaximin measure if and only if it satisfies the second Hammond principle.     

Stabilizing Endogenous Instability: Proposals for An Institutionalist Reform of Financial Regulation

A major and persistent question behind economic theories and related policies is whether the market can self-regulate without any restrictive exogenous intervention or whether regular and binding public regulation is necessary for ensuring the reproduction of the economic system in a sustainable way over time. This article considers this question with regard to the working of financial markets in a liberalized environment. Drawing upon an institutionalist stance, the article shows why the operation of a financialized capitalist economy usually leads to systemic imbalances and crises. The article then suggests an alternative framework for a consistent financial regulation that could prevent market actors from developing short-sighted strategies and gambling on macro stability.     

“市民社会”及其在《资本论》中的逻辑地位(一)——兼与沈越教授商榷马恩著作的翻译问题

市民社会在马克思著作中具有两类四种含义,应基于马克思独特的思维方法把握不同含义之间的内在关系。作为资产阶级意识形态核心理念的"市民社会",与所谓普世价值密切相关,它是马克思理论集中批判的对象。如果说马克思具有某种市民社会理论的话,也只能看成基于唯物史观把握资本主义生产内在机理的理论。应从原则高度明确反对将两种性质的市民社会理论有意无意地混淆起来的做法。沈越教授将市民社会臆想为没有阶级属性的永恒的"中产阶级"社会。认为西方经济学、西方哲学等只是这种没有阶级属性的市民的意识形态,不具有资产阶级性质,应该不加批判地原原本本地"拿来"。他还试图通过个别德文词的辨析,一方面将苏俄马克思主义和中国既有的马克思主义理论贴上"伪马克思主义"的标签,另一方面把马克思理论整体性地改造成没有阶级属性的意识形态意义上的市民社会理论。实质上是有意识地将马克思理论与西方意识形态混为一谈。     

快速城镇化进程中保障失地农民就业的政府角色定位--基于罗尔斯的正义原则分析

失地农民这个特殊群体是伴随我国快速城镇化的发展政策产生的,保障这个群体的就业,使这个社会“最不利者”群体享有自由和平等,政府理应充当重要的角色。本文基于罗尔斯正义原则的启示,从公平时序性角度出发,认为政府对失地农民应充当三种角色,即起点公平的支持者、过程公平的引导者和协调者、结果公平的保障者。     

大篷车促销:中国旅游市场营销创新的成功实践--大篷车营销实现从实践到理论的飞跃

旅游大篷车是近些年来我国旅游市场营销的一大创新。国家旅游局组织全国旅游系统先后在欧美等地和日、韩等国家举办旅游大篷车 ,全国各地也已在国内外举办了上百次规模不等的旅游大篷车 ,并取得成功。目前大篷车宣传已渗透到经贸、科技、文化、体育等社会的许多领域。旅游大篷车的成功探索 ,推动了旅游业的发展和进步 ,特别是开创了旅游目的地营销的新范例。本文首次全面总结了旅游大篷车旅游营销活动的广泛性、轰动性、生动性、互动性、叠加性和多层面等六大特点 ,深入分析了大篷车旅游营销管理和运作的模式 ,阐述了旅游大篷车在旅游营销创新中取得的六大突破 ,即战略创新、模式创新、品牌创新、形象创新、市场创新和渠道创新。     

论风景名胜区特许经营合同

风景名胜区特许经营合同属于行政合同，首先具有公法性，同时也兼具私法的特征，公法原理和部分私法原理均是其存在的法理基础。风景名胜区特许经营合同的基本内容必须体现它的法律性质，在强调公共利益至上的基础上，将公共利益与被特许人追求经济利益的权利相统一，依据经济利益平衡原则来确定合同双方的权利和义务。