两种类型旅游节事居民感知的比较研究——对泰安泰山国际登山节和东岳庙会的问卷调查

本文以泰安市传统的东岳庙会和泰山国际登山节为研究对象,探讨旅游地居民对不同类型日常重大节事的感知及其差异。结果显示,居民对两个节事各方面的积极影响都有明确认识。对于传统类型的东岳庙会,居民更看重其带来的社会文化利益;而对于现代类型的泰山国际登山节,提升地方形象的认知更强烈一些。从居民感知结果看,不同类型节事的功能特色已有一定分化,但远没有达到比较完善的程度,在旅游和社会发展方面的作用也还没有充分体现出来。要提高节事的举办质量和居民的积极性,应该在举办方式、政府及居民的参与方式和程度方面进行必要的改革。     

Reassessing the risk conditions for political instability in the light of the Arab Spring

In today’s globalized world, multinational firms contend with a diverse set of risk factors in their worldwide operations. The recent regime changes in northern African countries, also called the Arab Spring, have highlighted that political instability is one of these factors. As researchers and existing indices of political instability largely failed to predict those developments, firms had not incorporated them into their risk calculations and hence incurred losses while having to adapt their operations. This paper examines the conditions that contributed to the recent instability in North Africa using Tunisia and Egypt as case studies. It evaluates the extent to which existing measures of political instability incorporate those conditions. The analysis reveals that the main conditions contributing to the political turmoil can be seen in socio-economic factors, namely inequality, poverty, youth unemployment, a growing youth population, and especially in the case of Egypt an independent military. These findings reveal gaps in current measures of political instability, whose dominant focus is on factors describing violence and changes in the political system while neglecting the influence of a country’s socio-economic environment.     

基于Struts+Spring+Hibernate框架的应用研究

组合Struts、Spring、Hibernate三种流行的开源框架的策略,利用它们各自的优势,开发轻量级的Web应用.能缩短开发周期,而且能提高系统的稳定性.     

东南亚国家社交商务与非本土节日消费行为分析——以中国春节为例

在世界范围内,中国春节越来越受消费者欢迎,特别是东南亚消费者会在社交商务中参加中国春节活动。然而,现实中却存在一个矛盾的现象,即一些东南亚消费者春节期间热衷于购买中国商品,而春节过后却抵制中国商品。实证研究发现,东南亚消费者并未完全从态度上偏好中国春节和中国商品,只是出于社交商务的需要才参与中国春节和购买中国商品。东南亚消费者可区分为文化杂食型和节日身份型两个细分市场。其中,文化杂食型消费者包容并喜欢多元文化,会长期偏好中国节日和中国商品;节日身份型消费者仅在中国节日期间会参与中国节日和购买中国商品。这样的结论对指导中国企业实践具有重要价值,首先,为更好地响应“一带一路”倡议,应树立中国品牌意识,在“一带一路”沿线国家培育偏好中国文化和产品的朋友圈,转变消费者态度;其次,为更好地实施“走出去”战略,应在国际市场进行文化杂食和节日身份的细分,对文化杂食型消费者以文化为纽带培育其长期稳定的消费习惯,对节日身份型消费者通过营销策划刺激其消费;其三,为成功进入东南亚市场,对在东南亚运营的社交商务,应侧重培育消费者亲中国文化与产品的态度,并增加其使用社交商务平台的愉悦感。     

春秋时代楚国“县”涵义的演变

春秋时期楚国县的涵义经历了两个发展阶段,即:“县鄙”之县和“县邑”之县。楚国县在春秋时代并未发展到“县制”之县的层次,原因在于其尚未脱离分封世袭的影子,也不具备作为一级地方政府所必备的行政、财政、司法三个方面的职能。     

The role of family decision makers in festival tourism

This study assessed the role of family decision makers in participating in a festival according to five stages of festival participation. A survey process was conducted using two sampling groups: the sample for families with children and the sample for families without children. According to the results of the study, a number of marketing implications were generated. For example, the husband was revealed to more actively join transportation-related activities including driving, deciding travel routes, automobile safety checks, and filling up with gasoline. The wife was a strong decision maker in selecting restaurants or menus in the festival tourism management process. Likewise, the role of the wife is very significant, from suggesting the festival participation at the first stage to determining a revisit to the festival at the last stage. However, the children or joint decision-making patterns were not distinctive as they are said to be in other tourism literature. Findings of the study are expected to offer valuable insights for all festival stakeholders including festival vendors, local government, local residents, and festival organizers.     

Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach

Perceived value is understood to be a precursor of customer satisfaction and loyalty and is itself impacted by product quality. The linkages between quality, value, satisfaction, and loyalty have been gaining increasing attention in the marketing field. Accordingly, this study examines whether quality dimensions have an impact on perceived value, which, in turn, affects satisfaction and loyalty, in the context of the Punggi Ginseng festival.     

大型节事活动对举办地饭店业的影响——以深圳举办广东国际旅游节为例

大型节事活动的举办对举办地的影响非常大。本人以深圳地区为例,从其举办广东国际旅游节活动所带来的影响为出发点,调查研究其对当地饭店业所带来的影响以及对其今后发展思路的探讨。     

连锁超市配送中心过节囤货问题探讨

随着物流业和连锁超市的发展，配送中心在连锁超市中的地住越来越重要。由传统仓库向配送中心的改变是一个痛苦的过程，而这个痛苦的过程的表现之一就是文中的“过节囤货系列问题”。本文通过分析过节囤货问题的危害及其原因，并结合我国连锁超市的实际情况，提出了解决该问题的方案。     

鲤春病毒血症监测方法的应用研究

为提高鲤春病毒血症的监测效率,将细胞培养、酶联免疫吸附试验和PCR方法有机结合,先用细胞扩增病毒5d以提高后续检测的灵敏度,然后用酶联免疫吸附试验进行高通量初筛,最后对可疑阳性用PCR确认。虽然这样的联合检测方法比国标GB/T 15805.5-2008方法多了一个检测步骤,但是却能将检测时长缩短一半,提高了检测效率。经过在45个无临床症状样品上应用,结果显示,联合检测方法和国标方法的结果完全一致,且缩短了检测周期,提高了检测效率,能够发现样品早期感染状态,实现对鲤春病毒血症的高效监测。