The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance

With advances in new technology, various formats of online advertising (e.g., in-stream video advertising) often force e-consumers to watch the advertisement during their goal-oriented activities, and this advertising interruption often makes them feel intruded upon and irritated. To reduce such negative reactions toward involuntary advertising exposures, this study examines whether offering e-consumers the option to choose advertising content can influence ad effectiveness in different degrees of forced exposure circumstance. Using a 2 (advertising content control: customization option vs. no option) × 2 (level of forced exposure: pre-rolls vs. rich media banners) factorial experiment, the researcher noted that advertising customization features generate a greater sense of relevance and increased advertising memory, which in turn may lead to more positive attitudes toward the ad regardless of the levels of forced exposure. The findings have theoretical and practical implications on the use of involuntary advertising interruptions in the web interface.     

Solesolevaki as social capital: a tale of a village,two tribes,and a resort in Fiji

This paper advances understanding of the complex and adaptive nature of indigenous Fijian communities involved in tourism. It examines how tourism-related development has set the people of one Fijian village along two separate development pathways, and explores how preferential access to tourism benefits has created disparities within the community. Complex Adaptive Systems theory and Social Capital theory are used to conceptualise how over 40 years of tourism involvement has influenced development within an indigenous Fijian community. The findings argue that indigenous Fijian communities are non-homogeneous entities, which are constantly in transition, responding and adapting integratively to both internal and external changes over time. The findings show that the emergence of new behaviours and ways of life has led to the collapse of the pre-existing systems of social capital. As a response, community members retreated and regrouped, strengthening internal bonds and social capital in their smaller social units, leading to both dependency and opportunity-seeking behaviours among participants. Ultimately, the paper asserts that money alone does not lead to development, but rather tourism and access to a variety of capital do.     

“绿色矿业”的逻辑机理、实践探索与推进策略

发展“绿色矿业”是人类进入生态文明社会的必然选择，绿色发展理念指导下的“绿色矿业”发展具有主旨统一性和实践多样性、国家主导性和企业渐进性，需要完善的理论指导、体系构建和政策支持。“绿色矿业”的运行体系是由相关主体（绿色政府、绿色企业、绿色社会、绿色市场）及其功能共同形成的网络结构，各主体多元化、多维度的相互作用共同促进“绿色矿业”的有序发展，最终实现“矿业经济发展、生态环境良好、发展成果共享”的目标。我国发展“绿色矿业”的实践取得了显著成效，各地不同的发展模式既有目标的同一性，又有方式的差异性。当前，我国“绿色矿业”发展还存在标准体系不健全、政策法规不完善、发展格局不协调、协同监管不到位等问题，需要进一步发挥政府的主导作用、企业的主体作用、行业协会及社会的协调支撑作用，并构建和优化“绿色矿业链”和“绿色矿业区域板块网络”，推动“绿色矿业”健康有序发展。     

Facebook fan page: the effect of perceived socialness in consumer–brand communication

Facebook has become an important platform for a brand–consumer relationship channel. The current study investigates the influence of perceived socialness and its effect on consumers’ attitude toward brands. Participants (N = 404) were recruited in a large southeast university. A 2 (socialness: high vs. low)?×?2 (feedback control: high vs. low)?×?2 (brand image: high vs. low) between-subject design was conducted. The results of this study identified three important findings. First, high (vs. low) socialness elicited higher perceived relationship commitment, brand trust, and more favorable brand attitude. Second, the effect of socialness on brand attitude was moderated by brand image (positive vs. negative). Third, the mediation analysis showed that the effect of socialness (high vs. low) on brand attitude was fully mediated by perceived relationship commitment and brand trust.     

认知型飞蜂窝网络中的子信道分配与功率控制

为了解决宏蜂窝与飞蜂窝构成的两层异构网络上行干扰与资源分配问题，提出了一种在认知型飞蜂窝的双层异构网中结合子信道分配和功率控制进行资源分配的框架。通过对异构网中跨层干扰问题进行分析与建模，将求解最优子信道分配矩阵和用户发射功率矩阵作为干扰管理问题的解决方法。模型中认知型飞蜂窝网络子信道和飞蜂窝网络用户构成非合作博弈，双方利用效用函数最优值进行匹配，构成初始信道分配矩阵；再由接入控制器根据接入条件从初始信道分配矩阵中筛选用户，并优化接入用户的发射功率矩阵，得到最优子信道分配矩阵和功率矩阵。仿真结果表明，优化框架提高了双层异构网络中飞蜂窝网络用户的吞吐量和接入率，降低了异构网中跨层干扰。     

Uncertainty,Control, and Karl Polanyi’s Protective Response

Post-Keynesian institutionalist economists like Wallace Peterson and John Kenneth Galbraith recognized that the impact of uncertainty on economic wellbeing depends in part on the degree of control people have over the sources and consequences of it. Given the inability of government and other large institutions to reduce uncertainty or to provide citizens with the ability to manage it, mediating structures are considered as an alternative means of promoting economic security. The article concludes by describing and evaluating several of these alternatives.     

Assessing the role of components of life satisfaction

Factors affecting subjective well-being and their gross effect measurement have been widely studied. However, how people derive utility from these factors has not been fully explored. This article provides a way to decompose the gross effect of major determinants on life satisfaction into direct and indirect effects and make inference for the latter. Because the indirect effect is nonlinear in parameters associated with different models in an equation system, it creates a problem in estimating the standard error. Besides, the categorical nature in survey data further introduces bias to the covariance estimation even asymptotically. To address these issues without knowing the form of heteroskedasticity under the null hypothesis, we propose to extend the wild bootstrap procedure in this particular context. Its robustness against various data properties is validated via several simulation experiments. Using three recent waves of World Values Survey, we find that the relative importance of life control has significantly increased recently, and endowing citizens with the right to enjoy their freedoms and liberties is a more effective policy in raising life satisfaction than promoting national income.     

农村集体经营性建设用地流转模式再审视：基于产权让渡与市场化的视角

研究目的:厘清集体经营性建设用地流转模式,推进集体建设用地入市改革。研究方法:以产权让渡及市场化为视角,采用矩阵分类法划分集体经营性建设用地流转模式,剖析不同流转模式特征与演进路径。研究结果:基于本研究视角可将集体经营性建设用地流转划分为6种模式,不同模式具有不同特征、运行条件、优缺点及收益分配格局,且其存在关联并遵循一定的演进规律。研究结论:规范市场下农地发展权及使用权流转模式将是当前改革的方向,需从法律法规上明确农地发展权相关规定;不同地区需因地制宜地选择流转模式及类型,探索具体实施办法,循序渐进推进流转改革与创新。     

水生态系统服务供需视角下的水网乡村 适应性规划策略——以吴江张鸭荡片区为例

苏南乡村地区一直是中国乡村建设的先行区域，特殊的纵横交错的水网结构构成了一个错综复杂的系统，呈现出其他地区不具有的复杂性和生态特殊性。随着城镇的扩张，乡村的发展建设使其水网空间的平衡发展面临极大的挑战。传统单一静态的规划方法逐渐显示出无法适应经济、社会等发展要求的缺陷。苏南乡村地区以水为核心，从水生态系统服务供需关系的视角下探究水网乡村的适应性规划策略更加适应当前的乡村现状和需求。以传统水网乡村空间形态转译为基础，建立水生态系统供需服务评估体系，在评估水生态系统服务供需能力的基础上，分析供需分异模式及供需矛盾。从构建乡村水域空间生态格局、乡村水域空间功能分区规划，以及乡村水域空间多情景预判3个方面，提出苏南水网乡村的适应性规划策略，并为水网乡村的生态实践提出新思路。