The effect of place attachment of geographical indication agricultural products on repurchase intention

[Objective] This study aims to investigate how place attachment and the quality of experience affect consumers' intention to repurchase Geographical Indication (GI) agricultural products. [Methodology] Based on the special functional value and symbolic meaning of GI agricultural products, we constructed a five-dimensional model of place attachment for GI agricultural products consumers. Expanding on the original two-dimensional place attachment model, we introduced three connection concepts: nature, society, and emotion. We also combined this model with the quality of experience model and consumer purchase intention model to form a research model of repurchase intention for GI agricultural products. A questionnaire survey was used to collect data (n = 340), and a partial least squares structural equation model was used to test the empirical evidence. [Research results] (1) Place attachment to Geographical Indication agricultural products significantly affects the quality of experience. (2) Quality of experience significantly affects consumer trust and repurchase intention. (3) Consumer trust significantly affects repurchase intention. (4) There is a mediating effect of experience quality between place attachment and repurchase intention; there is a mediating effect of trust in the relationship between quality of experience and repurchase intention. (5) There is a chain mediating effect of “place attachment→quality of experience→consumer trust→repurchase intention” in the model.     

Becoming a tree when I will be dead? Why not! Generation X,Y and Z,and innovative green death practices

Within the theoretical field of ethical consumption, the study focuses on consumer behavior and innovative green death practices. While scarcely investigated in the marketing and consumer behavior research domains, at least four main reasons spur to consider the funeral industry as an interesting subject of enquiry: i) the sector boasts of a significant economic relevance; ii) it is extremely impactful from an environmental and social point of view; iii) it is witnessing interesting innovative processes in the direction of social and environmental sustainability; iv) consumer movements are rising all over the world asking for more sustainable death practices. Thus, adopting an augmented version of the theory of planned behavior (TPB), which includes individuals’ environmentally responsible consumption, and egoistic and altruistic environmental concern, the study investigates behavioral intention to adopt innovative green death practices (a green funeral) of people belonging to three different generations: X, Y, and Z. A purposive sample of 627 Italian people participated in an online the survey. Collected data were analyzed adopting an ordinal logit model. The results confirm the TPB predictive power also in the field of green funeral behavioral intention. Furthermore, environmentally responsible consumption and environmental concern – even though only in its altruistic component – positively influence behavioral intention, and generation exerts a moderating effect among the examined constructs. Overall, the research attempts to enrich the literature on ethical consumption by exploring the underinvestigated phenomenon of buying behavior of unsought and end-of-life products, that of green funerals, and provide managerial recommendations to funeral service sellers.     

中国农药施用与农业经济增长脱钩状态：时空特征与影响因素

[目的]明确农药施用与农业经济增长关联状态及其影响因素,为实现"控药减害增收"的目标提供借鉴。[方法]基于2005—2015年数据利用脱钩理论和对数平均分解指数法分解进行分析。[结果]中国农业经济增长伴生大量农药施用,仅少数省域表现出农药施用和农业经济增长扩张绝对脱钩的理想状态,东北西北部分省域农业经济增长则以更大幅度的农药投入增长为代价。中西部地区劳动力规模和技术进步效应是推动农药施用与农业经济增长脱钩的因素;东部地区种植规模变化、劳动力规模和技术进步因素均是推动农药施用和农业经济增长脱钩的因素;东北地区仅劳动力规模效应成为推动脱钩的力量。[结论]推动农药施用与农业经济增长脱钩需要强化农业科技的创新与普及,完善农业生产过程中的技术支撑,推动农业病虫害监测预警,加大对环境友好型低污染农药和肥料的推广度;构建农户施药的多重约束机制,完善农业病虫灾害保险减少农户对生产过程的风险感知,发挥农业合作社对农户施药行为的规制作用,完善产品分级认证和安全准入制度;通过农地合理流转和农业机械化等方式集约利用农业生产资源;因地制宜推动农药施用与农业经济增长脱钩,结合区域资源优势和农业发展阶段有针对性地设计对策措施。     

农业机械化发展及其服务外包的原因分析——源自冀豫鲁3省问卷调查数据的证明

[目的]在统计描述华北平原农民的机械采纳率和机械采纳方式的基础上,分析农民的机械化需求和农机手的机械服务供给行为及其内在逻辑,从理论和实证两个维度对华北平原地区农业机械技术的特殊实现形式——服务外包做出解释。[方法]运用描述性统计分析和成本收益核算等方法,利用冀豫鲁3省779个农户和45个农机手的实地调研数据分别对农业机械化发展的前提条件和实现方式做出解释。[结果]农业劳动力成本上升与农机购置成本下降,共同刺激了农民的机械技术需求,是华北平原农业机械化快速发展的前提条件;持有农业机械的农民基于理性选择而向其他农民提供农机作业服务,是推动华北平原农业机械化以服务形式实现的主要原因。[结论]相关部门应继续探索高效的农机补贴模式,刺激农民的机械技术需求;农业机械支持政策可适当向农机合作社倾斜,提高农机手的组织化程度和服务数量与质量。     

基于生态位理论的浙江省区域农产品质量竞争力评价研究

[目的]把握区域农产品质量竞争力不仅是促进区域农产品富有竞争力的积极方法,也是稳步提升农产品质量安全的重要做法。[方法]文章运用生态位态势理论,构建了以区域为评价主体的农产品质量竞争力评价体系,并从两个层面对浙江省各地级市农产品质量竞争力进行研究。在纵向层面上,测算了各地级市农产品质量竞争力生态位宽度,对各地级市农产品质量竞争力状态进行了评价和排序。在横向层面上,测算了各地级市农产品质量竞争力生态位重叠度,对各地级市农产品质量竞争力的合作程度进行了评价与区分。最后整合运用生态位协同、生态位扩充等理论,提出浙江省各地级市提升农产品质量竞争力发展策略。[结果]通过区域农产品质量竞争力生态位宽度研究发现,杭州和宁波的农产品质量竞争力较强,其生态位宽度分别为0.103 6和0.103 2,而丽水和舟山农产品质量竞争力相对居后,其生态位宽度分别为0.079 0和0.075 6;通过区域农产品质量竞争力生态位重叠度研究发现,可将全省划分为西北平原区域、东南部沿海区域和西南部山地区域等3个区域,各区域内部地级市可通过协同合作提升农产品质量竞争力。[结论]根据各地级市生态位宽度和生态位重叠度的差异,应采取生态位扩充、生态位协同、生态位分离的策略,从而因地制宜提升区域农产品质量竞争力。     

Advance selling of new products to strategic consumers on flash sale platforms*

Flash sale (FS) is a new business model that offers discounted products in limited numbers over a short period. In this paper we discuss the impact of strategic consumers on advance selling (AS) of new products on FS platforms. We first study the impact of strategic consumers on competing retailers adopting AS to sell a homogeneous new product. And find that the retailers’ AS profits and inventory quantities decrease with the strategic customers’ valuation and valuation decreasing rate. Then we analyse whether FS can mitigate the impact of strategic customers on retailers adopting AS for new products. We consider a newsvendor model involving only one retailer adopting AS to sell a new product. We derive the results by comparing this model with two counterpart models, namely the classical newsvendor model with no strategic customers and a newsvendor model with strategic customers where the retailer does not use FS under AS.     

河南省农业生态旅游产业可持续发展评价研究

[目的]河南农业生态旅游作为一种可持续发展的旅游形式,为河南的经济发展作为了重要贡献。对河南农业生态旅游产业可持续发展进行评价研究,是促进农业生态旅游可持续健康发展的重要保证。[方法]文章通过实地调研构建河南农业生态旅游产业可持续发展评价指标体系,运用层次分析法,确定指标权重,结合专家评分法,对各项评价指标打分,并计算河南农业生态旅游产业可持续发展的综合得分,结合农业生态旅游产业可持续发展评价标准,得出目前河南农业生态旅游产业可持续发展水平。[结果]河南农业生态旅游产业可持续发展评价得分为72.45,处于基本可持续发展阶段,并对当前河南农业生态旅游发展现状和存在的农业生态旅游意识淡薄、旅游产品特色不明显、缺少政府资金扶持和缺乏经营管理人才等问题进行了分析。[结论]基于上述问题,提出了提高环保意识、走可持续发展之路;开发特色原生态旅游产品;加强政府支持和引导;加强专业培训,打造专业队伍等对策。     

辽西北地区农业干旱危险性评价与区划

[目的]开展农业干旱危险性评价与区划研究,为辽宁省西北地区农业防旱抗灾工作提供科学依据。[方法]文章根据联合国国际减灾战略署(ISDR)对农业干旱危险性的定义,分析了构成研究区作物干旱危险性的致灾因子和孕灾环境因子,采用层次分析法确定了各因子的权重,构建了研究区农业干旱危险性评价指标和模型。以2009年为例,通过利用降雨、土壤、农业生产类型及地形等数据计算了辽西北地区农业干旱危险性评价指数,利用自然间断点法分级干旱危险性评价指数,并借助GIS技术,绘制研究区农业干旱危险性等级区划图。[结果] 2009年作物生长期间研究区农业干旱危险性由高到低排列为:朝阳市葫芦岛市锦州市阜新市铁岭市沈阳市。[结论]辽西北地区农业干旱危险性等级区的划分,能够帮助政府管理部门为面临干旱威胁不同的区域建立适当的防灾方法和有效的应急预案。     

清徐县优势农业与旅游业协调发展研究

[目的]发展优势农业是改造传统农业,加快农业现代化的有效途径之一,旅游业作为国民经济新的增长点,两者协调发展更有利于增加农民收入,促进新农村建设,同时也是农村社会经济可持续发展的必然要求。[方法]文章通过文献查阅法了解清徐县优势农业葡萄及葡萄文化旅游业等方面的相关研究及研究成果,结合实证分析法通过协调发展度函数构建模型对清徐优势农业协调旅游业发展进行定量分析。[结果]清徐县优势农业和旅游业的综合评价指数从2004年的0.118 6上升到2016年的0.985 8,总体呈上升趋势,同时协调度13年间,2004~2008年介于0.221 5~0.490 5之间,处于失调发展阶段,2009年为过渡阶段,协调度为0.524 3,2010~2015年协调度介于0.626 7~0.685 8之间,处于初级协调发展水平,2016年协调度为0.701 7,发展到中级协调发展水平。优势农业与旅游业协调发展有利于区域经济水平的提高和农业收入的增加。[结论]推动优势农业与旅游业协调发展,清徐县需加大散户经营管理力度,切实有效地解决散户存在的实际问题,夯实优势农业的基础,为旅游业发展提供更大的发展空间。     

Catastrophe futures and reinsurance contracts: An incomplete markets approach

We present a theoretical methodology for the pricing of catastrophe (CAT) derivatives with event‐dependent and non‐convex payoffs given the price of a CAT indexed futures contract. We do not assume a fully diversifiable CAT event risk, nor do we assume knowledge of the martingale probability measure beyond the futures price. We derive tight bounds on the contract value and present trading strategies exploiting the mispricing whenever the bounds are violated. We estimate the bounds of the reinsurance contract with data from hurricane landings in Florida. Our method is also applicable when there is no futures market but the price of a CAT‐indexed bond is available.