Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect

Facing transparency requirement of ad generation process, digital marketers need to design proper transparency messages to preempt consumer backlash. Based on crowd psychology literature and the regulatory focus theory, we proposed and tested the crowd safety effect of the collective-based (vs. individual-based) ad transparency strategy with two experimental studies in the context of online hotel booking. Results of two studies consistently demonstrate the crowd safety effect of the collective-based transparency on enhancing hotel booking intention and ad click-through willingness. Furthermore, we found that consumers’ trust toward the ad, rather than privacy concern, mediates this positive effect. These findings help us better understand how social dimensions in ad transparency messages shape consumer responses, as well as the role of consumer trust in promoting targeted ad effectiveness through promotion focused behaviors.     

Institutional dynamics and access to non-farm employment in rural China, 1950–1996

This article examines non-farm employment in the context of Chinese rural institutional change, based on evidence from discrete-time logistic models for event history analysis using the Life History and Social Change survey. We find the transition to non-farm sector rose rapidly during the Great Leap Forward and market reform, while the Cultural Revolution saw it reach the lowest ebb. While male advantage prevailed exclusively during the Cultural Revolution and early marketization, education possessed a stable positive effect in all historical periods. Although the returns to different kinds of political capital vary along with institutional dynamics, intergenerational reproduction was greatly reduced after the Cultural Revolution.     

2019—2020年长沙市生产安全事故统计分析

为探究生产安全事故的演化规律，基于长沙市2019—2020年生产安全事故的数据，从事故发生时间、发生区域、行业和领域分布、事故等级等方面进行分析。研究表明：2019—2020年事故数量和死亡人数呈下降趋势，1月、8月、10月事故数量和死亡人数较多，2月事故数量和死亡人数少；非主城区的事故数量和死亡人数高于主城区，事故数量和死亡人数在空间上的分布比较均衡；道路运输和工矿商贸行业在全市生产安全事故中占绝大多数；工矿商贸行业中，建筑施工行业的事故数量和死亡人数最多；一般事故所产生的事故数量和死亡人数最多，重大事故的事故死亡率最高。     

Consumers buying behaviour towards agri-food products: A mixed-method approach

This study aims to identify the factors that can influence consumer purchasing behaviour in the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory, this study proposed a model to explain purchasing behaviour that included environmental factors as well as a set of cognitive processes. This study adopted a mixed method approach and in the first stage, a qualitative analysis was conducted to extract the constructs for the study. In the second stage, the quantitative analysis was performed by means of CB-SEM using 891 responses collected through a survey. This resulted in identifying the factors that influence agri-food purchasing behaviour. According to the findings, health consciousness and food safety concerns in the form of a stimulus have a positive relationship with agri-food image, agri-food label, and agri-food benefits acting as the organism. Similarly, the three organisms have a positive relationship with trust. Ethnocentrism is also found to have positive and significant association with trust. The combination of trust and ethnocentrism has consequences, in the form of agri-food purchase behaviour. The study's findings have significant implications for marketers and marketing strategists.     

西餐牛肉类初加工与食品安全控制分析

牛肉是西餐主要的食材之一。本文通过对牛肉的初加工技术进行分析,探究对西餐牛肉类进行食品安全控制的措施,以提高牛肉类产品的整体质量,使西餐牛肉类产品能够达到我国食品安全的标准。     

早晚航班对飞行员疲劳程度的影响

航空公司为了提高飞机利用率,导致早晚班的比重明显增加.由于飞行员生物节律的改变,致使其疲劳程度加深.为了保证飞行安全,减缓飞行疲劳,合理排班,需要对执行早晚班的飞行员的疲劳系数进行研究.通过对20名飞行员以及10名飞行学员进行电话访谈,了解到他们早晚班的疲劳程度,进而改进西南航空局可用机组疲劳系数的计算公式,优化了每名飞行员早晚班疲劳系数的计算公式.     

我国农作物秸秆综合利用产业促进政策研究

［目的］深入地分析了我国秸秆综合利用产业现行促进政策，阐述了存在的主要问题，并提出针对性解决方法，以期为促进秸秆综合利用政策体系建设提供政策建议。［方法］按照法律法规、目标引导和考核、财税补贴、技术研发和推广、信息统计等进行分类，综合评述各类现行政策的特点、使用范围和有效性，并采用相关者利益分析等方法分析存在问题，提出政策建议。［结果］随着我国秸秆露天焚烧问题日益突出，国家加大了对秸秆综合利用重视的程度，出台一系列关于秸秆综合利用等方面的法律、法规和激励政策等，初步构建了秸秆综合利用政策体系，呈现出聚焦关键环节、关键技术和重点地区的趋势。但是，还存在着政策的有效性有限，未形成合力； 农民参与度低； 使用环节缺乏激励政策等问题。［结论］建议出台区域生态补偿制度，落实耕地地力保护补贴政策，鼓励终端产品使用和消费等政策。     

Preventing motor vehicle crash injuries and deaths: science vs. folklore lessons from history

Abstract

Not long after the beginnings of motorization in the early 1900s, deaths and injuries from motor vehicle crashes became a problem in a number of high-income-countries (HIC)s, especially the United States. With the biggest problem the US led early efforts to address this issue, and for six decades these efforts were based on folklore (ie a body of widely held but false or unsubstantiated beliefs). They were not evaluated, but clearly were unsuccessful as crash deaths and injuries continued to rise. It was not until the 1970s that a broader range of countermeasures began to be adopted and was scientifically evaluated, and as a result, crash deaths and injuries declined. This history has important lessons today for many low-and-middle-income countries that have growing numbers of motor vehicle crash deaths and injuries, many of which are pedestrians and motorcyclists. This is because there continue to be advocates for many of the failed approaches (especially educational) that dominated the early efforts in HICs.     

生计资本对黄土丘陵区贫困人口生计活动的影响及评价*——以甘肃省榆中县为例

［目的］通过深入研究黄土丘陵区贫困人口生计资本对生计活动的影响，为解决农村贫困问题，提升农户生计资本存量、实现区域可持续生计发展提供科学依据。［方法］文章以甘肃省榆中县为例，基于对榆中县农户的调查数据，采用熵值法分析了东北部山区、中部川区和西南部山区贫困人口的生计资本状况和生计活动方式，并对其生计活动进行评价。［结果］从农户的生计资本组合来看，榆中县整体自然资本和人力资本相对物质资本、金融资本、社会资本3类资本较为富裕，尤其在西南部山区和东北部山区3类资本缺乏型农户比例较高。中部川区各乡镇人口的总体生计资本状况较好，总指数最高，而西南部山区次之、东北部山区最低，两者生计资本状况总体匮乏。农户的生计活动主要以种植、养殖和外出打工为主，生计活动多样性程度偏低； 中部川区人口的生计活动多样性指数最高，西南部山区次之、东北部山区最低，且整体受教育程度偏低，加之物质资本、金融资本、社会资本缺乏进一步限制了当地农户的生计多样性。［结论］（1）针对不同生计资本水平和生计活动多样性程度偏低的贫困地区，需要进一步发挥民族文化产业扶贫优势，开启地域产业扶贫新模式，打造地域无公害特色农业产业品牌，提高农户物质资本边际贡献； （2）发展小额信贷金融服务，改善农户金融资本存量，预防村际农户金融资本二元极化； （3）实施免费教育培训技能学习，打造教育培训脱贫示范村，提高人力资本存量，缓解贫困人口生计压力等提高经济发展水平的扶贫政策措施。     

What has New Zealand gained from The FTA with China?: Two counterfactual analyses†

We investigate the effects of the 2008 New Zealand (NZ)–China free trade agreement (FTA) on exports from NZ to China, and real GDP per capita in NZ using the synthetic control method to estimate the counterfactuals. NZ exports to China were more than 200% higher in 2014 than what they would have had the FTA never been signed. NZ's food and live animals exports to China were more than 180% higher in 2014 than the counterfactual. Our counterfactuals indicate a small but negative effect of the FTA on NZ's real GDP per capita between 2009 and 2012.