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1.
This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.  相似文献   
2.
Research on brand transgressions has suggested that when a brand is involved in a transgression and perceived as harmful, consumers will punish the brand. The present research seeks to extend this literature by investigating how having a cute brand logo may reduce consumer punishment of a transgressing brand. Across five experimental studies, this research shows that a brand logo with high (vs. low) levels of cuteness associated with a transgressing brand can motivate consumers to protect the brand from harm, thus reducing consumer punishment of that brand. Notably, such motivations to protect the brand are driven by an incremental belief about the brand’s development. Moreover, the cuteness effect is attenuated in the case of repeated transgressions. Theoretical contributions to the literature on cuteness, brand logo, and brand transgression are discussed, as well as practical implications.  相似文献   
3.
This article examines peer influences from network relationships within a social network game (i.e., embeddedness) and across such games (i.e., multiplexity). Drawing on social influence theory, we develop a bivariate Poisson model of users’ repeated visits and latent attrition that accommodates peer interaction after controlling for homophily. We estimate the model using data from two social network games with considerable overlap among network members. We find that friends who are only multiplex across games exert greater peer influence on users’ game visits than members who are embedded within a single game. We also determined that ignoring network multiplexity across games may lead firms to mistarget users due to biased peer influences of embedded friends. This result provides an unresearched explanation—strength of peer influence—for the mixed findings in previous literature on network embeddedness. We utilized our results to conduct several scenario analyses to demonstrate how firms can effectively manage users’ engagement and target users in multiple social network games.  相似文献   
4.
深度学习方法在作物遥感分类中的应用和挑战   总被引:1,自引:0,他引:1  
[目的]准确估算作物的面积和分布对粮食安全至关重要。与传统的机器学习方法相比,深度学习具有多种优势,如端到端训练、可迁移性。为有效利用高时空数据进行作物识别提供了新的机遇。已有多种模型被应用于作物分类任务中,针对不同的分类任务,如何有效地选择模型,并对其进行训练和使用已成为关键问题。[方法]文章回顾了利用深度学习模型对作物分类的主要研究。N维卷积神经网络(N-D CNN)(N=1、2、3)和递归神经网络(RNN)已被有效用于作物分类任务。长短期记忆RNN(LSTM RNN)和门控循环单元RNN(GRU RNN)是RNN的变体,解决了随着时间序列增加RNN出现的梯度消失或爆炸问题。此外,还有研究使用CNN和RNN(我们称为RCNN)的混合模型对作物进行分类。该文首先阐述了使用深度学习方法进行作物制图的背景和意义,并介绍了CNN和RNN模型结构。然后回顾了一些典型的研究,包括模型的结构、遥感数据源、数据处理方法和分类精度。最后,总结了使用深度学习方法进行作物分类的挑战以及现有解决方案的局限性。[结果](1)1-D CNN可用于提取时间特征,或时间+光谱特征,分类效果良好;2-D CNN已被广泛应用于单时相数据的空间特征提取,分类精度依赖于数据源;3-D CNN应用较少,但具有很大的潜力,尤其是时间+空间维度的特征提取;(2)相同条件下(架构、数据源、研究区域、类别),LSTM RNN和GRU RNN分类效果通常高于普通RNN,而前两者的效果差距不大,但GRU RNN训练时间较短;(3)CNN+RNN混合模型(RCNN)用RNN比3-D CNN更适合提取时间特征。这主要是由于RNN建立了对序列数据的长期依赖,而3-D CNN卷积核是局部计算的。[结论]通过分析,认为深度学习技术是作物遥感分类的有效工具。此外,与其他模型相比,RCNN,3-D CNN和GUR RNN具有更大的潜力。  相似文献   
5.
苏南乡村地区一直是中国乡村建设的先行区域,特殊的纵横交错的水网结构构成了一个错综复杂的系统,呈现出其他地区不具有的复杂性和生态特殊性。随着城镇的扩张,乡村的发展建设使其水网空间的平衡发展面临极大的挑战。传统单一静态的规划方法逐渐显示出无法适应经济、社会等发展要求的缺陷。苏南乡村地区以水为核心,从水生态系统服务供需关系的视角下探究水网乡村的适应性规划策略更加适应当前的乡村现状和需求。以传统水网乡村空间形态转译为基础,建立水生态系统供需服务评估体系,在评估水生态系统服务供需能力的基础上,分析供需分异模式及供需矛盾。从构建乡村水域空间生态格局、乡村水域空间功能分区规划,以及乡村水域空间多情景预判3个方面,提出苏南水网乡村的适应性规划策略,并为水网乡村的生态实践提出新思路。  相似文献   
6.
许瑾  刘炫均  冯冠钦 《科技和产业》2021,21(10):302-308
随着电力变压器朝着大容量、高电压、高负荷的方向发展,其结构也越发复杂,故障逐渐增加.当前广泛使用的改良三比值法在对电力变压器进行故障诊断的过程中,容易出现准确率低和漏判率高等问题.鉴于此,提出一种NBC模型,该模型将朴素贝叶斯网络和改良三比值法的优势结合,在对电力变压器当前状态数据和历史样本数据充分学习的基础上,利用朴素贝叶斯分类器对当前电力变压器故障的编码组合进行故障预测分类,将预测所得到的诊断结果进行排序整理输出,实现了对电力变压器各类故障的有效分类.仿真结果表明,该NBC模型能较好地适应电力变压器各类故障的诊断,故障综合诊断正确率为95%,相较于改良三比值法,诊断准确率提升了50%,具有较强的工程实用性.  相似文献   
7.
Marine‐protected areas (MPAs) are an effective means of improving habitat quality and biodiversity in the world’s oceans. While the advantages of MPAs as a mechanism for conservation and biodiversity are well established, the potential improvements to fishery performance resulting from a network of MPAs are still being established. Countries around the world have committed to establishing networks of MPAs within their waters by 2020, in response to the United Nations Convention on Biological Diversity. This, coupled with the increasing global demand for seafood and heavy reliance on fishery resources as a source of economic development for many coastal communities, means that an understanding of how these networks can be expected to impact fishery performance is extremely important. We use a difference‐in‐difference modelling approach to isolate the change in the fishery performance associated with the south‐east marine reserve network in Australia. We find no evidence that the economic performance of adjacent fisheries was negatively impacted by the network. This lack of impact is likely due to a network design explicitly intended to avoid effort displacement in key fisheries, along with fishery management changes intended to remove excess fishing capacity.  相似文献   
8.
丁可心  李雨婷 《物流科技》2021,(2):59-61,68
近些年来,我国众多城市都出现了"垃圾围城"的现象,垃圾回收处理也成为了社会广泛关注的热点,但是众多学者对相关理论的研究成果并没有被系统性的总结。文章将在绿色物流视角下,对生活垃圾回收处理的相关研究进行全面梳理,从居民垃圾分类意识、垃圾回收处理服务网络构建、垃圾回收站点及中转站的选址等三个方面进行综述,最后进行述评和研究展望。  相似文献   
9.
Circular business models (CBMs) have huge potential to deliver economic, social, and environmental benefits, but CBMs have yet to be implemented widely in industrial settings. One reason is that they are often presented as one-size-fits-all solutions, but this is misplaced because product-specific criteria and company capabilities determine the correct choice and implementation of CBMs. Therefore, the purpose of this paper is to investigate how CBM selection and capability development facilitates the implementation of CBMs. For this purpose, we have adopted a qualitative research approach and undertaken 25 explorative interviews in three large Swedish manufacturing companies. In this paper, a CBM implementation framework consisting of two parts has been developed. The first part addresses the choice of the appropriate CBM based on tactical configurations. The second part provides a capability development path by explicating underlying routines that need to be progressively developed in order to move smoothly to more advanced CBMs.  相似文献   
10.
从航班计划优化的不同时间阶段分析,可以将航班计划优化分为航班计划静态编排优化、基于航班延误预测的航班计划动态反馈优化和基于机场协同决策(A-CDM)的航班计划动态调整角度三类;进而从航班时刻、机型指派、航班频率等编制环节分析了航班计划静态编排优化;随后利用延误波及预测与数据挖掘预测的优化方法分析了基于航班延误预测的航班计划动态反馈优化的相关研究。最后,根据航班计划优化复杂性分析,给出了航班计划优化的发展趋势和未来研究方向。  相似文献   
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