Dress for success: the effect of exhibitors’ dress conformity and self-construal on attendees’ approach behavior

ABSTRACT

The purpose of the current study is to investigate how attendees’ approach behavior is influenced by exhibitors’ dress conformity. A 2 × 2 between-subjects quasi-experimental design was utilized for this study. Our results showed that conforming dress for exhibitors can lead to a higher level of approach behavior of trade show attendees as compared with nonconforming dress, and the effect of exhibitors’ dress styles on approach behavior is moderated by attendees’ self-construal. Findings of this study provide significant insights for trade show exhibitors and attendees.     

An evaluation framework for developing green infrastructure by using a new hybrid multiple attribute decision-making model for promoting environmental sustainability

With the expansion of urbanization caused by the growth of population and industrial activities, the urban/city and suburban areas are facing a variety of environmental threats. Although more research and urban policy has advocated and practiced the development of green infrastructure (GI) to support urban sustainable environment, the evaluation framework for the development of GI for promoting environmental sustainability is still insufficient. Moreover, the Analytic Hierarchy Process (AHP) commonly applied in published literature, makes an unrealistic assumption of independent relationships among dimensions/criteria in decision making for satisfying the real-world problem. Therefore, the purpose of this study is to construct the evaluation framework, including four dimensions and related ten criteria, using a new hybrid-modified multiple attribute decision-making (MADM) model for developing and improving the GI for promoting environmental sustainability. This MADM model is combined with three different methodologies of MADM, including the Decision-Making Trial and Evaluation Laboratory (DEMATEL) for constructing the influential network relation map (INRM) to explore the complex influential inter-relationships and DEMATEL based on Analytic Network Process (DANP) for determining the influential weights with the VIse Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR) for evaluating and presenting improvement strategies for six different GIs. The empirical study indicates that DEMATEL and DANP Results suggest that decision-makers should pay more attention to the improvement of Design (D₄) and Materials (D₂) in terms of dimensions when utilizing the GI to promote environmental sustainability. Because these dimensions are enhanced, Species (D₁) and Energy (D₃) will be improved in synchronization. From the perspective of criteria, five are key core criteria and need to be focused on first: increasing the green coverage rate (B₉), utilizing sustainable materials (B₄), using ecological engineering (B₈), shaping species biodiversity (B₁), and reducing energy consumption (B₅). Modified VIKOR reveals that “grass swales” are a comparatively better choice among six GIs for promoting environmental sustainability toward achieving the aspiration level. Therefore, this MADM model is beneficial to provide a more convincing assessment framework and improvement strategies for the development of GI for promoting environmental sustainability. As a result, these modified MADM models can be shown more conveniently and reasonably than traditional methods such as traditional AHP or ANP method.     

Implementing sustainable purchasing and supply management (SPSM): A Delphi study on competences needed by purchasing and supply management (PSM) professionals

This research is about a Delphi study that was conducted in the context of the development of a competence model for sustainable purchasing and supply management (SPSM). Based on the findings of a systematic literature review (SLR), it addresses the research gap in this area with the aim to foster the integration of sustainability in purchasing and supply management (PSM) in higher education and in professional training approaches for PSM professionals. The qualitative study was conducted with 16 Delphi experts in the field of PSM and sustainability, applying the critical incident technique (CIT). Together with the findings of the SLR, it led to a specific set of SPSM competences. The theoretical background is based on PSM research, educational sciences and organizational psychology.     

企业营销预算中资源优化模型与作业预算法

营销预算是企业预算管理中的一个重要组成部分,建立与完善现代企业制度,就必须建立科学化的预算管理体系。预算体系科学化的问题包含了许多内容,如预算观念的创新、预算目标的建立和预算方法的科学化等。本文运用二层规划模型强调对有限资源的有效运用,其求出的结果为最大的企业效益和营销活动效益,对应的费用预算即为最优化的预算决策方案。作业预算法的重点则在于通过作业链和价值链的分析来分配获取相应价值的合理付出;以企业战略和客户需求为起点,通过价值链分析来改进企业的业务流程,并根据顾客链预测作业量,进而更合理地预测成本并实施有效控制。     

国内蒸馏装置节能降耗的技改措施

原油蒸馏装置已成为炼油厂中能耗最大的装置 ,以降低能耗为中心的技术改造显得十分必要。本文从采用新技术 ,改进工艺过程 ;采用各种新型、高效、低耗设备 ,降低能耗和加强监控 ,优化操作三个方面介绍了节能降耗措施 ,并对国内原油蒸馏装置节能改造提出了建议 ,以供炼油企业在进行原油蒸馏装置改造时参考。     

水性油墨发展综述

文章参考中国油墨相关书籍及国外相关期刊杂志,从水性油墨发展的历史、技术发展概况、应用概况,经济概况、技术发展动态和发展趋势对水性油墨进行了综述,对中国的水性油墨的发展历史,现状,及存在的问题进行了简单的分析,使人们对水性油墨有所了解。     

虚拟式直接序列扩频通信电台的研究

文中提出的虚拟式直接序列扩频通信电台将直接序列扩频通信、软件无线电和虚拟技术相结合。使用虚拟技术，系统具有易于实现、开发快捷、性能改进灵活、容易与其它应用结合、有利于新标准的推广等优点。文中论述了虚拟式直接序列扩频通信电台原理，包括发射方、接收方的结构和多址通信的原理，并详细讨论了电台实现硬件和软件情况，最后进行了计算机模拟仿真，结果令人满意。     

催化裂化装置挖潜增效可采用的技术

本文结合国内外催化裂化装置改造的具体情况,提出了催化裂化装置挖潜增效的措施。重点介绍了选用新型催化裂化化剂及其再生技术、采用高效设备节能降耗、采用新工艺对老装置进行扩能改造以及提高改造技术水平的其它配套技术。并对国内装置挖潜改造提出了看法和建议,以供企业在进行催化裂化装置改造时参考。     

浅谈CAD技术完善室内设计的操作指南与操作技巧

作者精要总结自身对CAD软件的研究,同时联系参与CAD室内设计的经历,分析利用CAD软件为建筑室内进行设计的主要操作技术与相关技巧,深化设计师们对CAD软件的认识。     

基于GRA-TOPSIS的军校学员基层管理核心能力评估

部队基层管理核心能力是基层管理能力的核心内容,是军校学员必需具备的军事能力。本文利用理想解法与灰色关联度相结合的方法,很好地解决了评估军校学员基层管理核心能力水平生成层次的问题,并为寻找学员基层管理能力弱项提供了方法借鉴。