The bright side of disorganization: When surprise generates low-price signals

The research problem of this paper attempts to understand the effects of disorganized versus organized shelves on search information. Contemporary retail studies have tended to discover how the organization of displays can evoke increased consumer attention. Thus, the purpose is to examine how disorganization cues shelf displays foster surprise through information search and the implications of that process for visualizing low-price signals. In three experiments carried out using eye-tracking devices and face reader techniques (two in the laboratory and one in the field), empirical evidence is presented that disorganization cues can generate an increase in information search generated by cognitive processing, increased emotional surprise manifested levels via schema discrepancy, and perception of low-price provoked by the attempt to reduce the risk of choice.     

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical differences in the information processing and purchase behavior evoked by these product types, and building on congruency theory principles, the authors propose that different types of in-store displays (i.e., island, end-of-aisle, or shelf signage) are more appropriate for utilitarian versus hedonic products, and the use of price or product promotions might reinforce these effects. With a database that combines three data sources (scanner, observational, and survey), this article presents an analysis of a market share model at the SKU level. The results confirm that in-store displays have differential effects on sales, depending on their characteristics; congruency between the decision-making process of utilitarian versus hedonic products and the characteristics of in-store display types moderates their effectiveness in terms of SKU sales. Shelf signage strongly increases the sales of utilitarian products, whereas island and end-of-aisle displays increase sales of hedonic product categories more effectively. The use of congruent promotions creates synergistic influences that reinforce these effects. In particular, price promotions improve the impact of shelf signage on utilitarian products, and product promotions strengthen the impacts of island and end-of-aisle displays on hedonic products. These results extend prior research on in-store marketing actions and the nature of utilitarian versus hedonic products, as well as providing recommendations for retailers and manufacturers seeking to optimize their retail space and commercial budgets.     

大尺寸机载智能多功能显示器的设计与实现

分析了座舱显示系统发展现状和面临的问题，设计并实现了一种一体化、大屏幕显示的智能化多功能显示器。该型显示器通过FC-AE-ASM（Fibre Channel-Avionics Environment-Anonymous Subscriber Message）网络和高速串行总线高效传输图形数据，解决了图形处理及传输的瓶颈问题；采用ARINC661（座舱显示系统与用户系统的接口）标准，规范了任务处理和显示处理的接口设计标准；支持红外触控以提高人机信息的交互效率；采用工程优化设计以提高显示器抗恶劣环境的能力。应用表明智能多功能显示器运行可靠，相对于传统飞行显示器，在显示处理、数据传输和人机功效等方面具有显著优势。     

一种机载三维音频技术的快速计算方法

针对机载三维音频应用的实时性需求，提出了一种基于单耳相对头相关传递函数和改进型混响模型的机载三维音频快速实现方法，在较传统实现方式性能无明显下降的情况下降低了80%的计算量。对提出的算法在F-16战斗机模拟强噪声环境下进行相关主观试听实验，同时在某型飞机音频系统中实验验证。实验结果表明,所提方法在实时处理3路三维音频时，三维音频方位分辨精度在5°以内，可满足实际机载平台使用需求。     

The interaction between reputation and information search: Evidence of information avoidance and confirmation bias

This paper investigates how the valence of reputation affects the information search, and how the outcome of the search can result in a reevaluation of reputation. The protocol uses a digital version of the Information Display Board (IDB) to examine the dynamics of information search and reputation building. A sample of 1811 respondents was asked about their perceptions of the reputation of specific performing arts events, pre- and post-information search. The findings provide evidence of a confirmation bias (between positive information and the information search), and support information avoidance theories. Specifically, our results show that prior reputation only affected the online information search for consumers with no opinion, or with a positive opinion of a show's reputation. Furthermore, the information search only modifies reputation when consumers have no prior opinion.     

To look tasty,let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products

This study investigates the effect of ingredient images on implicit tasty–healthy associations for packaged products. An implicit association test (IAT) with 106 respondents reveals the impact of repeating ingredient images on the implicit healthy = tasty intuition; fewer ingredient images are linked to a stronger intuition. This study also considers explicit product packaging preferences and the number of ingredient images depicted. The implicit intuitions affect explicit preferences, such that packages depicting few ingredient images are preferred over those depicting many ingredient images for healthy products, but no significant effects emerge for unhealthy products.     

"赛课结合"在中职《服装陈列设计》课程中的实践探讨

为提高中职服装设计专业学生综合素质和就业能力,在《服装陈列设计》课程中提出了一种“赛课结合”的教学模式。理论课堂以项目驱动形式,采用参与式教学法引导学生在课堂中主动参与学习讨论;通过“服装陈列创新工作室”第二课堂,带领学生参加相关学科竞赛,以“课堂+比赛”的方式达到教学相长的目的。     

旅游产品散论

目前学界对旅游产品的概念存在不少分歧,本文择取如下问题加以讨论:旅游产品是否包含媒介要素、是否是一种经历或体验、是否是商品、是否包含目的地出售的实物形态商品以及是否包含旅游资源.本文认为,媒介要素是旅游产品的必要组成部分,不能把旅游产品看作经历或体验,旅游产品是商品,旅游产品中不包含旅游地出售的旅游纪念品等实物形态商品,也不包括旅游资源.本文着重讨论了旅游资源与旅游产品的关系,提出旅游资源不是旅游产品或产品的一部分,而是、也仅仅是旅游产品生产要素中狭义的土地要素.     

腰-硬联合麻醉在老年人股骨头置换术中的临床疗效

目的探讨腰-硬联合麻醉在老年人股骨头置换术中的临床疗效。方法回顾性分析2013年11月至2014年11月我院行股骨头置换术的59例老年患者,观察患者麻醉前、麻醉后5、10、30 min心率(HR)、收缩压(SBP)、舒张压(DBP)、动脉血氧分压(Sp O2)变化,术后并随访3 d,记录并发症情况。结果麻醉后患者的5、10、30 min的SBP、DBP与麻醉前比较均降低(P<0.05);各时点HR及Sp O2比较差异均无统计学意义(P>0.05)。优良率为98.3%,术后无恶心呕吐、头痛等麻醉相关并发症。结论腰-硬联合阻滞在老年人股骨头置换术中的麻醉效果明显,安全可靠。     

大断面煤巷掘进机的研制

本文介绍了采掘装备的发展现状,阐述了大断面煤巷掘进机的主要组成部分及结构特点,对主要元部件截割头、装载机构、回转机构、履带行走机构进行了设计。并对整机进行了地面试验,表明该机截割能力强、稳定性好、性能可靠,对改善我国特厚煤层综放开采采掘比例失调,促进我国综掘机械化发展具有极其重要的作用。