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1.
While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach. This study aims to understand how brand-related stimuli in C2M environments affect customer responses as the worldwide COVID-19 pandemic. The outcomes reveal that the Sensory, affective, and intellectual aspects of brand experience positively influence brand authenticity. Brand authenticity has a positive effect on behavioral intention, such as reuse intention and word-of-mouth. Additionally, this research finds that social presence moderates the association between the sensory aspect of brand experience. Thus, this study can suggest a C2M business model as a means of sustainable operation of the retail industry to both researchers and practitioners in relation to the retail industry.  相似文献   
2.
碳达峰和碳中和的提出对城市群发展提出新的要求,城市群高速发展与环境问题间的矛盾日益加剧,绿色低碳发展路径亟待研究.以京津冀城市群为研究对象,在梳理城市群发展影响因素的基础上,分析城市群循环系统构成中要素间的关联关系,并通过量化模型,搭建基于系统动力学的城市群绿色低碳发展系统;重点从经济、能源、环境和城市聚合4个角度构建仿真系统,建立要素间量化函数,设定基本场景,以2010—2019年数据为基础,对系统进行仿真运行.算例结果表明,构建的仿真系统通过了检验,拟合程度较好;通过设计不同场景,验证相关参数变化时对系统运行的影响程度,发现综合场景对未来系统运行效益最佳,兼顾了经济发展与碳减排问题,能够促进城市向群绿色低碳发展.  相似文献   
3.
文章以多区域投入产出模型为基础,研究了中国省级和行业层面基于消费端的碳排放及碳转移,并解析了碳中和导向下的碳减排模式。结果表明:23个省份本地消费碳排放大于外地输入碳排放;资本形成是碳排放最大贡献者;能源生产和供应业以及非金属和金属业是碳转移的主要行业,能源生产和供应业输出碳排放量最大的内蒙古主要输出给北方地区,非金属和金属业输出碳排放量最大的河北主要输出给江苏等省份;中国30个省份可以根据消费端碳排放的来源特征和净碳转移方向分为四类。在碳中和目标导向下,本研究有助于倒逼各省份绿色发展和绿色低碳产品的输出,绿色低碳也将是未来贸易市场趋向。  相似文献   
4.
为了提高双离合变速器在车辆上的换挡品质,提升电气化换挡执行机构的工作效率,给出执行机构性能与换挡品质评价准则;通过两种不同双离合变速器电控电动执行机构的工作原理与性能分析,基于MATLAB数值仿真方法优化出最高效率进行试验.基于车辆6个维度的换挡工况对二者所搭载的变速器分别进行试验与CAN线数据采集,对比研究两种机构优缺点,通过雷达图的方式进行优劣说明.结果表明,两种执行机构传动效率可达70%且换挡品质相当.可见Tip in tip out工况对二者要求最为严格.  相似文献   
5.
为实现大规模集成电路中的"自动布线问题",首先针对单层平面内通道自动布线问题使用A*算法,发现上下引脚连接线路发生路径冲突时,单通道自动布线问题无解.对多层数电路通道自动布线使用Floyd算法建模,分别对每层线路进行优化.构建基于遗传算法的A*目标函数最优化自动布线模型,来解决三维空间结构优化、系统整体布线距离优化以及金属线与通孔寄生电阻最小化问题.之后使用样本测例对建立的模型进行验证,提出新的解决路线.  相似文献   
6.
《Business Horizons》2021,64(5):647-658
The COVID-19 pandemic has changed how salespeople interact with customers and with business-to-business (B2B) organizations. Organizations must confront the shifts in how their salespeople operate. Recent research recommends firms develop an adaptive sales force to address disruptions like a pandemic and be prepared to meet such challenges in the future. Based on interviews with marketing and sales executives, we explore how firms have responded to these interconnected changes during the COVID-19 pandemic and offer insight into best practices deployed across industries.  相似文献   
7.
Digital marketing communication, that is, communication through digital or electronic media among businesses and consumers, is growing rapidly, especially during the COVID-19 era. We propose a framework for analyzing digital marketing communication along four major dyads, business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). We review and summarize, for researchers and practitioners, the literature during 2000–2021 in these dyads along four major components: goals; channels, media, and platforms; content; and responses. We find that extant research in digital marketing communication pertains mostly to a specific, national level rather than a global level, despite the porousness of national boundaries for digital marketing. We derive important insights, identify key research gaps and questions in each of the dyads along these dimensions. We suggest approaches to address these research questions under three major components: substantive issues, data, and methods. These approaches can offer the insights that managers need to better formulate digital marketing strategies in local and global contexts.  相似文献   
8.
《Journal of Retailing》2022,98(2):277-293
This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation improves purchase intention for packaged products (high instrumental properties) over served products (low instrumental properties) while the opposite is true for AR visualisation. In addition, interactivity and immersion mediate the effects of 3D (vs. AR) on mental simulation of the eating process for packaged products. Study 3 extends these results by showing that 3D increases purchase intention by eliciting mental simulation of the eating outcome, when the food is visible due to transparent (vs. opaque) packaging (displaying both sensory and instrumental properties), but that no such differences emerge for AR. This research highlights the importance of using different visualisation modes to promote food depending on the product format. The findings have important implications for both offline and online retailers.  相似文献   
9.
The aim of this paper is to investigate the impact of internal and external research collaborations on the scientific performance of academic institutions. The data are derived from the international SCOPUS database. We consider both quantity (the number of publications) and quality indicators (the field-weighted citation impact and the share of publications in the 10% most-cited articles) to evaluate universities' performance in some European countries (Germany, France, Italy, the UK and Russia). To this end, we develop a non-overlapping generations model to evidence the theoretical idea of research externalities between academic institutions. Moreover, we implement an empirical model to determine the extent to which the impact of internal and external collaborations on universities' performance is sensitive to the geographical dimension of the data.  相似文献   
10.
In the context of personal income tax (PIT) reform in China in 2018, this paper examines some of the major issues of concern regarding the reform and income distribution. Using the China Personal Income Tax Micro‐simulation model, the paper compares the differences between the 2011 and 2018 PIT systems, and finds that residents relying on different income sources may face a large degree of real tax rate change. Once the tax system is altered to PIT 2018, the coverage of PIT for wage earners will decrease from 46.9 to 23.4 percent, the income redistributive effect will drop from 1.95 to 1.22 percent and the PIT's role in fiscal revenue will also be negatively affected. Nevertheless, if individual income continues to grow, the share of PIT in fiscal revenue is expected to return to the 2018 level in 2022, but its income redistribution function is difficult to recover in the short term. The paper finds that the effect of PIT on income distribution depends on the tax structure. Gradual transition to an “entirely comprehensive” tax system when conditions are appropriate will achieve better income redistribution results at a lower average tax rate.  相似文献   
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