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排序方式: 共有582条查询结果,搜索用时 15 毫秒
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《International Journal of Research in Marketing》2022,39(4):1275-1295
Retailers increasingly adopt temporary loyalty programs (TLPs), in which consumers have limited time, often less than half a year, to save stamps and redeem highly discounted rewards. These programs often run alongside the retailers’ permanent loyalty programs in an attempt to increase customer engagement. Despite the growing popularity of TLPs, the literature on the topic remains limited. We address this gap by looking at the redemption rate, the industry’s primary success indicator, of almost 900 TLPs across a broad set of grocery retailers in 45 countries. We study the effects of four key design characteristics (the duration of the program, the discount offered, the spending requirement before an award can be redeemed, and the reward depth) on the redemption rate, and explore how these effects vary across a broad range of retailer and country characteristics. In doing so, we control for both a retailer’s potential self-selection into running a TLP and the potential endogeneity of the subsequent design choices. We derive a set of actionable results on how to design successful TLPs and show that high redemption rates are not only beneficial for the program operator and reward manufacturer, but also translate into higher sales and profit for the retailer. 相似文献
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This study uncovers hotel brand positioning and competitive landscape mapping by text-mining user-generated content (UGC). Rather than relying on a single dimension of consumer evaluation, the current study detects brand attributes by using both customer preferences as well as perceptual performance to develop meaningful insights. For this, the study combines content analysis and repertory grid analysis (RGA) to answer three key research issues. 111,986 hotel reviews from two biggest Chinese cities are used to explore and visualize the competitive landscape of six selected hotel brands across three hotel categories. Findings from the study will not only advance the existing literature on brand positioning and competitive landscape mapping but also help practitioners in developing brand positioning strategies to fight competitors within and across hotel categories. 相似文献
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Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana 下载免费PDF全文
Charles Blankson Michael Fiifi Nkrumah Gertrude Opare Seth Ketron 《Thunderbird国际商业评论》2018,60(4):535-548
This article examines the employment of positioning strategies through the lens of international retailing for assessing congruence in the positioning of both indigenous and foreign retailers in Ghana. Six retailers—three indigenous and three foreign—are examined in a triangulated method, each through an in‐depth case study. The results show that the dominant positioning strategies consistently pursued by both indigenous and foreign retailers in Ghana are “service,” “reliability,” and “attractiveness.” Although indigenous retailers (relative to their foreign counterparts) employ more strategies, the majority of foreign retailers exhibit close‐to‐ideal congruence among managers' intentions, actual practice, and customers' perceptions. The findings show that foreign and indigenous retailers pursue varying positioning strategies in the marketplace, further complementing the utility of Western‐developed typologies of positioning strategies in a sub‐Saharan African marketplace. Moreover, the results reveal how indigenous retailers have embraced branding, further attesting to the changing and competitive nature of the Ghanaian marketplace. 相似文献
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将K-means聚类算法应用到无线局域网(WLAN)位置指纹定位中,虽然可以缩短定位时间,但是容易降低定位精度。为了解决此问题,提出了基于改进指纹聚类的WLAN定位优化方法。首先根据接收信号强度标准差来优化初始聚类中心的选取,然后对指纹数据进行聚类处理,最后进行在线定位。实验结果表明,与传统的WLAN位置指纹定位方法和K-means聚类定位方法相比,基于改进指纹聚类的定位优化方法不仅缩短了定位时间,还能有效提高定位精度。 相似文献
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Using a novel news‐based index of economic policy uncertainty, this paper studies the impact of economic policy uncertainty on corporate strategic positioning and corporate risk in China from 2009 to 2015. The study also investigates the impact of corporate strategic positioning on corporate risk. The results show that corporate strategic positioning and economic policy uncertainty have a significant positive impact on corporate risk. The results also explain that economic policy uncertainty increases the market risk of the firms irrespective of their corporate strategy. However, it increases the business risk of prospector firms and decreases the business risk of defensive firms. The study may help the firms to formulate and improve their strategic positioning while considering economic policy uncertainty. Our results are robust to alternate proxies of economic policy uncertainty and corporate risk. 相似文献
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为了评估GPT3模型计算中国大陆对流层延迟改正的精度和可靠性,利用2017-2018年欧洲中期天气预报中心的ERA-Interim大气廓线资料和中国地震局提供的陆态网对对流层延迟产品进行了对比验证分析。结果表明,在中国大陆,GPT3-ZTD模型值的年均偏差(Bias)小于0.6 cm,均方根误差(RMSE)优于3.53 cm。ZTD模型值的精度总体呈现出从中国西北(RMSE3 cm)到东南地区(RMSE5 cm)逐渐降低的趋势;在中国东南地区,GPT3模型低估了对流层天顶延迟,其量级处于-2.0~0.5 cm。ZTD模型值的精度与测站高程呈非线性相关,随着高程增加而精度不断提升。此外,GPT3-ZTD的精度具有明显季节性变化,RMSE基本维持在1~6 cm,ZTD模型值精度的季节性变化与大气中水气含量和变化剧烈程度相关。GPT3模型对中国大陆的对流层天顶延迟计算有较好的精度和可靠性,可为中国大陆对流层延迟改正建模提供一定参考。 相似文献
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加入WTO后我国OTC药品市场格局与市场战略选择 总被引:1,自引:0,他引:1
随着我国加入WTO以及药品分类管理制度和医疗体制改革的推进,我国OTC药品市场在产生初期就面临巨大的挑战,在分析OTC市场格局的基础上,从市场定位、营销网络构建和品牌经营这三个方面提出对策建议。 相似文献
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采用最小二乘(LS)拟和法进行主动全向浮标目标定位时容易受测量误差的影响,为此提出一种基于总体最小二乘法(TLS)的定位算法,首先对主动全向浮标的定位方程和测速方程进行变换形成线性的量测方程,然后利用潜艇测距误差和浮标定位误差的随机性,基于总体最小二乘法对量测方程进行递归解算,解算过程根据潜艇运动的物理限制,取运动模型的状态预测值作为递归过程的初值,最终实现了测量误差平滑化和航迹的整体优化。仿真结果显示算法较之最小二乘法具有更好的抑制噪声能力和机动目标跟踪能力。 相似文献