Facebook fan page: the effect of perceived socialness in consumer–brand communication

Facebook has become an important platform for a brand–consumer relationship channel. The current study investigates the influence of perceived socialness and its effect on consumers’ attitude toward brands. Participants (N = 404) were recruited in a large southeast university. A 2 (socialness: high vs. low)?×?2 (feedback control: high vs. low)?×?2 (brand image: high vs. low) between-subject design was conducted. The results of this study identified three important findings. First, high (vs. low) socialness elicited higher perceived relationship commitment, brand trust, and more favorable brand attitude. Second, the effect of socialness on brand attitude was moderated by brand image (positive vs. negative). Third, the mediation analysis showed that the effect of socialness (high vs. low) on brand attitude was fully mediated by perceived relationship commitment and brand trust.     

Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?

The paper examines the influence of mobile money usage on customer continuance intention (CCI). The study conveniently sampled 507 mobile money users to test the research model using PLS-SEM. Satisfaction, trust and active usage of mobile money were found to influence CCI. Active usage of mobile money was also confirmed as a mediator in the relationship between satisfaction and trust, on customer continuance. The study thus validated a theoretical model of customer continuance intention as it relates to mobile money usage. It has also provided a new perspective on managing customer churn in an emerging market.     

Factors predicting attitude toward disclosing personal data online

To test a theoretical model, this study explores the effect of anxiety, trust, personality, and perceived benefits on the disclosure of personal information online. An online survey conducted among participants in the United States (n = 248, age range: 20–82 years) examined attitudes toward disclosing personal data online. Specifically, the study researches the impact of anxiety disclosing personal data, trust (both in the Internet and in institutions), the Big Five personality traits, and four sets of perceived shopping benefits (opportunity, bargain, purchase, and expected privacy benefits) in e-commerce disclosure and their role as antecedents for adoption and use of e-commerce. The study aligns with existing trust literature and corroborates other findings on how perceived purchase benefits impact individuals’ attitudes toward disclosing personal data online. The data suggest that both trust in the Internet and trust in institutions positively influence attitude toward disclosing personal data online. Perceived purchase benefits were also significant positive predictors for attitude toward disclosing personal data online. Furthermore, personality dimensions can affect attitude toward disclosing: the more neurotic a person is, the more negative their attitude is about disclosing personal data online. The study underscores that consumers have a responsibility to educate themselves about online disclosure and marketing practices, and about how to protect their online privacy. Most importantly, fostering trust, reducing anxiety, and promoting benefits are essential to the future of e-commerce. Implications for theory, consumers, marketing practice, and public policy are also discussed.     

空间目标的联合矩阵束极点估计

极点作为谐振区雷达目标的最主要电磁特性，具有很大的空间目标识别前景。但是在使用频域观测数据提取目标极点时，存在虚假极点和估计精度问题。针对上述问题，首先通过加窗和截断改进了后时响应信号的获取流程，抑制了虚假极点影响；然后采用最小描述长度法（MDL）估计极点个数，避免了定阶错误引起的虚假极点；最后采用联合矩阵束法估计极点，有效减少了单角度数据估计极点时存在的遗漏极点和虚假极点问题。FEKO软件验证表明，所提算法具有更高的精度和抗噪能力。     

内外融资条件、融资约束与企业绩效——来自京津冀地区企业调查的新证据*

基于独特的京津冀地区企业调查数据和克服内生性的结构方程模型，本文对融资约束的成因及影响进行了实证分析。分析结果表明，企业自身条件和外部市场环境均对融资约束有重要影响，且企业自身条件对融资约束的影响更强。总的融资约束指标对企业绩效的影响不显著。在区分融资约束的不同维度后，本文发现，融资可得性提高显著促进了企业绩效提升，融资频率增加却降低了企业绩效，而融资获得速度（等待时间）对企业绩效没有统计上的显著影响。进一步的分析表明，无论是正规融资渠道，还是非正规融资渠道，上述结论仍然成立。利用多种政策提高企业的管理水平，改善企业的自身条件，是缓解融资约束的最有效办法。     

Financial development,financial liberalization and social capital

The relationship between financial liberalization policies and financial development is controversial. The impact of these policies differs greatly across countries. In the literature, the quality of formal institutions has been identified as an important source of this heterogeneity, as countries with a weak institutional environment generally fail to benefit from financial liberalization. Using panel data covering 82 countries for the period 1973–2008, we find evidence that social capital may substitute for formal institutions as a prerequisite for effective financial liberalization policies. In particular, we find that during the post Washington-consensus period countries with a high prevailing level of social capital can ensure that financial liberalization positively influences financial development, despite the poor quality of their formal institutions.     

黑龙江森工林区接替产业发展评价

运用熵权灰色关联分析法对黑龙江省森工林区所辖4个林业管理局2012—2017年养殖业、绿色食品等5个接替产业综合发展水平进行评价,并运用耦合协调度模型测算接替产业的均衡水平。结果表明:不同林业管理局的5个接替产业均呈波动发展状态;伊春林业管理局的优势接替产业是养殖业、绿色食品、北药开发和工业,牡丹江林业管理局的优势接替产业是绿色食品,合江林业管理局的优势接替产业是服务业,松花江林业管理局没有显著的优势接替产业;接替产业的综合发展水平偏低导致其均衡水平不高,总体上由初步协调向中度协调发展。因此,各林业管理局应继续发展具有优势的接替产业,同时扶持相对薄弱的接替产业,并开发与引进新的接替产业。     

资源依赖型地区产业转型的战略及对策研究

资源依赖型地区产业转型是保障国家资源安全和促进经济社会可持续发展的关键。我国资源依赖型地区数量多且分布广,现阶段此类地区开发阶段不同,所以进行产业转型的路径存在差异,其过程任重而道远。针对我国资源依赖型地区产业发展的现状进行分析并找出其问题,基于此,科学全面的探讨适合此类地区实现产业转型的五个战略,并进一步分别从地区资源开发阶段和地区利益相关主体两个维度,制定出符合资源依赖型地区产业转型的对策。     

Can interfirm trust improve firms' cooperation on environmental innovation? The moderating role of environmental hostility

Based on the logic of “trust‐behavior,” we examined the relationship between interfirm cognitive trust, emotional trust, and firms' cooperation on environmental innovation, as well as the moderating role of environmental hostility on the relationship between two dimensions of interfirm trust and cooperation on environmental innovation. Data for the study were collected from 216 firms in China. The results indicated that both interfirm cognitive trust and emotional trust were positively correlated to firms' cooperation on environmental innovation, and the effect of emotional trust on firms' cooperation on environmental innovation was negatively moderated by environmental hostility. Finally, the results were discussed and future directions put forward.