Public system usability analysis for the valuation of cognitive burden and interface standardization: A case study of cross-ATM design

Humans are unable to effectively handle machines that have poor interface and interaction patterns. The Automated Teller Machine (ATM) is one of the machines that is most frequently operated by a wide spectrum of people. Hence, it is common to apply Human–Computer Interaction (HCI) technology in the design of ATMs. User–ATM interaction, however, has barriers such as a user’s working memory limit, lower literacy level, or lack of awareness and access. Moreover, the diversity of interfaces hurt user motivation, perception, and experience significantly. For example, each bank has its own ATM design targeting its customers only and, thus, when clients of other banks come across such a machine, they suffer from cognitive burden and commit many errors. To this end, we conduct an analytical survey of ATMs used in Pakistan through user analysis and heuristics analysis. We figure out the influence of design diversity and user perception on ATM users’ cognitive stress with the cognitive walkthrough analysis on the survey. We also uncover a realism-usability gap by reviewing the sampled ATM screens from the viewpoint of HCI heuristics. Finally, we suggest the guidelines on the cross-ATM design, characterized by the standardized fast-cash menu and the fail-safe mechanism for novices. This study demonstrates that users are reluctant to switch out of their comfort zones, due to learning costs and a lack of motivation. Therefore, we should design public systems in a very standardized way, which becomes more crucial for a user’s cognitive relief as interface and design patterns are becoming more diverse in our daily lives.     

Some Determinants of Core Competencies: Evidence from a Binary-Logit Analysis

Despite the increasing recognition of the salience of core competencies in the process of competition, the notion of core competencies has remained largely ambiguous in the literature. Neither is it clear what strategies, institutions, and resources are necessary for developing and sustaining core competencies. This paper uses the binary-logit model to explore the determinants of core competencies, and identifies investment in intangible assets, marketing/promotional activities and firm size as significant determinants of core competencies. An evaluation of the technology strategies of two competence-seeking firms also points to the increasing salience of intangible assets, decentralization/globalization of the R&D function, and the intensive search for knowledge and capabilities.     

基于顾客忠诚的零售购物网站可用性研究

文章在文献综述的基础上,提出了零售购物网站可用性与顾客忠诚的关系模型,并通过实证研究对模型进行了验证。研究表明,零售购物网站可用性是一个多维概念,由内容因素、交流因素、技术因素、情感因素和定住因素构成。此外研究还表明,零售购物网站的可用性对情感偏爱和重复购买存在显著的正向影响。     

基于技术接受模型的网络口碑接受研究

在互联网比较普及的环境下,传统口碑借助网络媒介表现为新的形式——网络口碑。消费者接触网络机会大大增加,网络口碑对消费者购买行为的影响也越来越明显。商家为了利用网络口碑来促进销售,必须了解网络口碑传播过程。消费者网络口碑接受是网络口碑营销成功的前提。在分析技术接受模型理论和网络口碑文献的基础上,构建了基于TAM的网络口碑接受模型。该模型包括网络口碑接受影响因素的三个构面：个人特征构面;网络口碑感知构面;网络口碑来源构面。并对三个构面所包括的7个变量及其相关关系作了介绍。     

(Un)used and (un)usable? The role of indicators in local decision-making. A Brazilian case study

Data and indicators represent a fundamental tool for knowledge-based policies. They are usually produced by agencies operating at the national or supra national level. However, water and sanitation policies are implemented at the local level. Our article addresses the question of data and indicator usability at the municipal level, while investigating water supply and sanitation services. Firstly, we selected a sample of municipalities in the Rio de Janeiro Metropolitan Area and classified them according to a set of national indicators. Then, we interviewed the person responsible for water and sanitation policies in each municipality. By triangulating qualitative and quantitative data, we found gaps between the indicators produced by national information systems and the data required and employed by local decision-makers. Discussing these results in relation to the literature, we identified gaps and bridges, which could serve as key elements for a governance design baseline with the power to guide future local decision-making processes.     

高职任务驱动教材开发研究

本文旨在研究高职任务驱动型教材的具体模式,及教材内容的可读性和教材的可用性。对目前市面上任务驱动教材编写模式进行改进,研究出更适合现代高职学生特点的教材。     

基于LSP方法的地铁行车调度系统可用性评估

通过分析ATS系统软件来研究地铁行车调度系统的可用性。在构建系统的可用性指标体系的基础上,运用LSP方法对地铁行车调度系统进行可用性评估,得到ATS系统的可用性等级。     

关于感性质量适用性设计的研究

通过研究感性质量的适用性设计技法,探索符合我国市场要求的、适合企业研发需要的感性质量管理方法。     

Review of studies on airline website evaluation

The continuous growth of electronic (e) commerce prompted businesses to manage effective websites to attract customers and retain loyalty. Website evaluation has been extensively researched, but a comprehensive and globally accepted model is yet to be established in the tourism and hospitality industry. This review of studies on airline website evaluation reveals an undesirable situation. Existing literature, especially on the low-cost carrier (LCC) sector, is inadequate despite the heavy reliance of this sector on web-based sales. Neither specific nor comprehensive instruments for effectively assessing airline websites are found. Therefore, a comprehensive website evaluation model in the airline or LCC context is necessary.