Sustaining brand loyalty: The moderating role of green consumption values

Environmental issues are massively emerging in the current agendas of governments, businesses and consumers all over the globe. Consumers increasingly adopt a more energetic role in the environmental discussion and employ product consumption to manifest their contribution to the debate. Equally, a growing number of businesses try to affect positive social change, whereas others strategically approach green opportunities; at the same time, they persistently intensify their branding offerings to sustain loyalty. This article brings into discussion green consumption values as the authors aim to shed light into the way the latter moderate the effect of brand related factors, namely, brand experiences and brand personality, on brand loyalty. Based on data received from 413 participants and using the wearable technologies industry as the focal context, the study underscores the significance of green consumption values. Findings are discussed, and implications for managers are provided.     

Wearables in the workplace: The brave new world of employee engagement

Organizations increasingly introduce wearable devices, hoping to improve organizational performance. Wearables provide new and unique opportunities for engaging employees with their work and their organizational environment. The performance-related feedback these devices provide is supposed to help both employees and managers navigate the work environment more effectively. Despite the compelling benefits of wearables, they may prove to be detrimental to organizational performance unless a number of ethical issues are addressed. This article provides an overview of the benefits that certain wearable technologies can provide employees and managers, as well as the challenges they may create for organizations.     

一场穿戴式技术革命正在北美地区兴起

从2012年下半年开始，一场穿戴式技术革命正在北美地区悄然兴起，极大地改变了人们对信息技术产品的认知。从穿戴式技术产品入手，对穿戴式技术这一新兴技术进行分析并归纳其技术特征，可以看出：通过穿戴在手腕、脖子、耳朵、眼睛和身上的微型智能设备，穿戴式技术延伸了人类的感知功能，实现了“数字化自身”；当这一技术与人的健康和医疗相结合，将会促使医疗、健身、通讯和其他许多领域产生革命性的变化。     

Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective

The potential of Information and Communication Technology-enhanced visitor learning experience is increasing with the advancement of new and emerging technologies in art gallery settings. However, studies on the visitor learning experience using wearable devices, and in particular, those investigating the effects of wearable augmented reality on the learning experience within cultural heritage tourism attractions are limited. Using the generic learning outcomes framework, this study aims to assess how the wearable augmented reality application enhances visitor’s learning experiences. Forty-four volunteers who were visiting an art gallery were divided into two groups, an experimental group and a control group. Following their visit to the gallery, the volunteers, who had and had not used wearable computing equipment, were interviewed, and the data were analysed using thematic analysis. Findings revealed that the wearable augmented reality application helps visitors to see connections between paintings and personalize their learning experience. However, there are some drawbacks such as lack of visitor–visitor engagement and the social acceptability.     

Human identification with electrocardiogram

ABSTRACT

In recent years, due to the popularity of wearable and implantable devices, the application of electrocardiogram (ECG) recognition for human identification has become more and more feasible. ECG is an important biological signal, which can be used for the diagnosis of cardiovascular diseases. After more than 20 years of research, it has been established that the ECG signal is unique to individual. This article intends to summarize the previous algorithms and applications in ECG recognition for human identification, while introducing the concept, history, algorithm summary, hardware platform etc. In addition, we also discuss some important issues in order to provide a helpful guideline for future research.     

Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

Integrating virtual objects into the physical world is about to become real. Augmented reality smart glasses (ARSG), such as Microsoft HoloLens and other head‐mounted displays, allow users to augment and enhance their subjective perceptions of reality. However, extant research lacks findings to explain why people intend to use ARSGs in particular situations. To address this highly relevant research gap, this study proposes and tests a theoretical model that examines people's expected gratifications from ARSG usage. In doing so, this research enhances the understanding of ARSGs and adds novel constructs (e.g., desired enhancement of reality) to the stream of technology and media adoptance.