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1.
Effects of age, need for cognition, and affective intensity on advertising effectiveness 总被引:1,自引:0,他引:1
This paper explores how individual characteristics of age, need for cognition (NFC), and affective intensity (AI) interact with each other and with advertising appeal frames (i.e., rational, positive-emotional, negative-emotional) to influence ad attitudes, involvement, and recall. The mixed design study reveals that younger adults recall emotional messages, especially negative ones, better than rational ones, but recall does not differ for older adults across appeal frames. Older adults prefer rational and positive messages to negative-emotional messages but ad attitudes do not differ among younger adults across appeal frames. Finally, age interacts with AI, but not NFC, to influence ad responsiveness. Both age and AI influence ad attitudes such that older adults exhibit the most positive ad attitudes across all appeal frames. 相似文献
2.
Adoption of a new ICT tool in the fisheries sector depends on several factors such as ease of use, affordable cost, information, and time. All these factors determine the preference of an existing tool over others for productivity enhancement. Which ICT tool is more beneficial than others is a continuing debate among researchers. However, the literature currently lacks detailed studies of fishermen criteria for selecting the best ICT tools in the marine fisheries sector. This paper is based on a framework which explains the factors influencing the adoption of ICT tools for the better fish catch, with the help of a multi-criteria decision making approach, called Analytic Hierarchy Process. Also, in the study we have compared the results of analysis using AHP with popular method TOPSIS and the obtained results were validated. The Study also assesses scientifically, which is the most important ICT tool for fishing through a case study in Northern and Southern parts of Kerala, a state in the southern India. The Study finds that Global Positioning System (GPS) is the most beneficial and important ICT tool in marine fishing. In contrast to the earlier studies, the results show that wireless set is important than other tools like mobile phone and echo-sounder for multi-day fishing. The cost-benefit analysis also supports findings of the study. 相似文献
3.
This paper studies both positive and normative aspects of quantity-based capital controls in a small open economy undergoing a temporary inflation stabilization plan. In the model, capital controls are implemented by choosing two policy variables: a ceiling on the private sector debt and a terminal date for removing controls; the date on which controls trigger and hence its duration are endogenously determined. Equilibrium dynamics are characterized for all feasible range of debt ceilings and durations. Temporary controls that end with the collapse of the stabilization plan are shown to mitigate consumption boom-bust cycles and dominate allocations under perfect capital mobility, thus providing a “second-best” rationale for employing them. For controls that are prolonged beyond the collapse of the stabilization plan, equilibria exist even when the debt ceiling is above the debt that accumulates under perfect capital mobility. Here, if the ceiling is sufficiently low, controls mitigate consumption cycles. Conversely, a sufficiently high ceiling amplifies consumption cycles. For prolonged controls, there is a critical value of debt ceiling below (above) which the welfare is higher (lower) relative to the perfect capital mobility case. Finally, for a given debt ceiling, prolonged controls rank lower in welfare than those that end with the stabilization plan. We would like to thank two anonymous referees and the editor whose suggestions have helped us improve the paper substantially. The usual disclaimer applies. 相似文献
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Abbie Griffin Brett W. Josephson Gary Lilien Fred Wiersema Barry Bayus Rajesh Chandy Ely Dahan Steve Gaskin Ajay Kohli Christopher Miller Ralph Oliva Jelena Spanjol 《Marketing Letters》2013,24(4):323-337
A project funded by the Institute for the Study of Business Markets to develop an understanding of the current state of business-to-business marketing and a research agenda for the field identified a lack of understanding of how the marketing function can or should best contribute to firms’ innovation efforts as the top priority. A workshop of senior academics and research-oriented practitioners explored this topic further, identifying four specific themes: (1) improving customer needs understanding and customer involvement in developing new products, (2) innovating beyond the lab, (3) disseminating and implementing research findings in firms, and (4) marketing’s overall role in innovation. This article defines these themes, sketches the current status of knowledge about each theme, frames practitioners’ issues with them, and proposes research agendas for each theme to move the field forward. The goal is to encourage rigorously executed academic research that can also help firms innovate more successfully. 相似文献
6.
Product management is one of the most important functions in marketing. Yet the product management literature has focused largely on creating successful products and has relatively little to say about creating effective product management organizations. This paper focuses on the organizational determinants of high‐performance product management at three levels: (1) the product manager as an individual; (2) the marketing processes related to product management; and (3) the organization structure and role definition. The paper identifies several key factors that potentially impact product management performance. A set of qualitative interviews is conducted to develop hypotheses related to constructs that may drive product management performance. These hypotheses are used to develop a causal model for product management performance that includes constructs related to roles and responsibilities, organization structure, and marketing processes related to product management. An empirical survey of 198 product managers from a variety of industries is conducted to test the causal model. The results of the causal model suggest that performance of a product management organization is driven by structural barriers in the organization, the quality of marketing processes, roles and responsibilities, and knowledge and competencies. The findings suggest that structural boundaries and interfaces are the biggest impediment to effective product management, followed by clarity of roles and responsibilities. The research highlights the importance of organization structure and effective human resource practices in improving product management performance. 相似文献
7.
Exchange rate expectations and foreign direct investment flows 总被引:4,自引:0,他引:4
Exchange Rate Expectations and Foreign Direct Investment Flows. — Theories about exchange rate expectations are difficult
to check empirically. We study FDI data to find indirect evidence on the formation of exchange rate expectations by foreign
direct investors. Using panel data techniques on exchange rate movements and FDI flows from the United States to 20 OECD countries
we find that skewness of devaluations has a robust positive impact on FDI flows while average devaluation and its volatility
do not. We view this evidence as consistent with the hypothesis that relatively large exchange rate movements generate mean-reverting
long-run expectations. This finding is consistent with survey-based evidence on exchange rate expectations. 相似文献
8.
Ruchi Mishra;Rajesh Kr Singh;Nripendra P. Rana; 《Business Strategy and the Environment》2024,33(4):2752-2770
Digitalisation increasingly offers numerous opportunities for firms to integrate several environmental management practices into their day-to-day operations. Studies in the field of digital technology and circular economy (CE) have pointed out inherent tensions involved in the adoption of technology and CE practices. Firms often prioritise competing goals and prefer one over another, thereby underestimating their interdependent co-existing relationships. In this context, the study addresses the following research questions: How does digital orientation facilitate digital eco-innovation for CE-linked sustainable development goals (SDGs)? What paradoxes do firms encounter while using digital eco-innovation for CE-linked SDG practices? What possible strategies could be used to overcome the various paradoxes associated with adopting digital eco-innovation for CE-linked SDG practices? 相似文献
9.
We examine how initial public offering (IPO) valuation has changed over time by focusing on three time periods: 1986-1990, January 1997 to March 2000 (designated as the boom period), and April 2000 to December 2001 (designated as the crash period). Using a sample of 1,655 IPOs, we find that firms with more negative earnings have higher valuations than do firms with less negative earnings and firms with more positive earnings have higher valuations than firms with less positive earnings. Our results suggest that negative earnings are a proxy for growth opportunities for Internet firms and that such growth options are a significant component of IPO firm value. 相似文献
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