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1.
Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.  相似文献   
2.
This letter shows that the ‘Whatever it takes’ speech by ECB President Draghi on 26 July 2012 and the ensuing installation of the Outright Monetary Transactions’ framework are associated with a reduction in the domestic and cross-border effect of Eurozone news on absolute yield changes in Eurozone sovereign debt. These results are consistent with the popular view that these actions helped to avoid a collapse of the Eurozone.  相似文献   
3.
The aim of this paper is to offer an alternative to a priori theorising in research on firm-level growth and environmental sustainability. We outline an approach that combines John Shotter's phenomenology with post-hoc application of the Bourdieusian concepts of habitus, practices and social capital. This is illustrated empirically through a study conducted with a small group of Finnish entrepreneurs, which examines their lived experience of growth alongside its practical application in their ventures. The entrepreneurs' responses reveal holistic perspectives on growth that extend beyond the economic to incorporate personal commitments to norms of collectivity and well-being for themselves and others. The paper offers an exploratory but empirically grounded approach, arguing that a combination of insiders' perspectives and attention to the social embedding of economic activity challenge the dichotomous distinctions between sustainable and conventional entrepreneurship and reveal a degree of commonality that would not be evident via conventional categorisations on the basis of features such as business model type.  相似文献   
4.
This paper has a dual aim: (1) to outline the legal evolution of the ‘home base’ concept and (2) to map the role of this concept in determining the law applicable (both employment law and social security law) to employment contracts of European aircrew members. An in-depth analysis of the relevant portions of (1) Reg. (EEC) No 3922/91, (2) Reg. (EU) No 465/2012, (3) Reg. (EU) No 83/2014, (4) EASA's 2014 Certification Specifications, and (5) the European Court of Justice's preliminary ruling on joined cases C-168/16 and C-169/16 is conducted.What emerges is that (1) the ‘home base’ definition, due to its subjectivity, has traditionally been susceptible to multiple interpretations and (2) due to regulatory ambiguity, the use of ‘home base’ to identify the labour laws applicable to airline workers has for a long time been inconsistent, ranging from one extreme (being considered a key element for this purpose) to the other (being assigned a secondary role). It was only in the last few years that some improvements were made, with Reg. (EU) No 465/2012 first and the European Court of Justice's 2017 preliminary ruling then, clarifying that the ‘home base’ concept must be assigned a central role in the determination of the law (both social security law and employment law) applicable to employment contracts in the aviation industry.  相似文献   
5.
ABSTRACT

This study investigates whether the previously reported price impact of OTC trades in the EU ETS can be attributed to their distinctively larger size (liquidity related) or to their discretionary feature (information related). The findings suggest that OTC trades induce volatility shocks that are higher in magnitude and faster resolved than those of solely high trading-intensity trades, which appears to be driven mainly by their presence, rather than by their size. An analysis of intraday price premia reveals that they are strategically placed by interacting with the organized market whenever their price and volatility impact is lower.  相似文献   
6.
Based on the general time-varying parameter vector autoregressive model and data mining technology, this study proposes a new extension mixed innovation time-varying parameter stochastic volatility vector autoregressive model and investigates time-varying characteristics and efficiencies of different shock effects on China’s monetary policy towards inflation and GDP. Using sample monthly data for 1979–2014, we utilize typical time points to illustrate the mechanisms between different economic variables via the Markov Chain Monte Carlo method and impulse response function. The empirical results show that the monetary transmission mechanism in China can be effective in the real economy, but with delay and efficiency leakage. The average delay and maximum efficiency can be measured through the MI model, which can capture accurate information of economic variables, effectively improving the precision of macroeconomic regulation and control. Meanwhile, the difference between the impacts of different channels is obvious; while the impact of interest rates is not significant, the impact of stock market is significant. The action mechanism between GDP and the inflation rate undergoes a gradual structural change, evidently displaying time-varying characteristics and a gradually weakening impact over time.  相似文献   
7.
Land greening in China is regarded as contributing a great deal to greening of the Earth. The phenomenon is mainly attributed to climate change, arising atmospheric CO2 and ‘Grain for Green’ (GFG) land management policies. However, limited knowledge is known how much land greening is from contributions of the GFG practice. Therefore, the study took the typical region of the GFG practice, the Loess Plateau, as the study area, and used 1982–2015 satellite-observed GIMMS3g normalized difference vegetation index (NDVI) data, ERA-Interim climatic variables (precipitation, temperature and solar radiation) and atmospheric CO2 concentration data with the help of a developed TPRC-based NDVI model to derive GFG-induced NDVI after 1999. Furthermore, this study tracked the spatial-temporal dynamics of GFG-induced NDVI and assessed contributions of the GFG practice to regional vegetation changes. Results showed that satellite-observed NDVI and TPRC-based NDVI both exhibited an increasing spatial pattern from the northwestern to southeastern Loess Plateau, but their greening trends were separately 0.0022 and 0.0009 per year in 1982–2015 (p < 0.05). Note that the satellite-observed greening trend was much steeper with a slope of 0.0056 per year after 2006 (p < 0.05). The subsequent analyses documented that GFG-induced land greening were largely responsible for the steep trend. In space, evident greening patterns began to be observed in the central Loess Plateau from 2006 to 2008, afterwards expanded towards eastern and southwestern Loess Plateau. In 2011–2015, the increase magnitude of GFG-induced land greening in the Loess Plateau averagely accounted for 8.5 % in comparison to estimated TPRC-based NDVI, but in six natural zones were various, ranging from 3.2%–15.7%. In some regions of central Loess Plateau, GFG-induced NDVI contributed even more than 20 % to vegetation increase. This study highlights that land use management contributes more to land greening dynamics over the Loess Plateau compared to climate change and arising atmospheric CO2 concentration. These findings likely provide some valuable information for curbing or enhancing specific-location vegetation changes in future regional land management and planning.  相似文献   
8.
Many forces have combined to make today's supply chains more complex than ever before. These forces include the significant trend to out-sourcing; the growth of offshore manufacturing and procurement; the rising demand for customer-specific solutions and the globalisation of markets. The paper highlights the challenges that organisations must address in order to gain and retain competitiveness in today's markets – in particular, the need to achieve ever lower costs while simultaneously enhancing responsiveness. In other words, the need is to develop hybrid supply chains that are both ‘lean’ and ‘agile’. Using a single case study of a global telecommunications company as an example, the authors demonstrate how supply chain complexity can effectively be mastered by adopting a project management orientation and in the process enabling outcomes that are ‘leagile’, that is, both lean and agile.  相似文献   
9.
We conjecture that market bubbles may be the results of the interplay of Goods and Bads (toxic products) which develop through three interlocking moments – herding, swarming and stampeding, with deviations marked by heteroscedasticity. We use our stylized model of financial predation, the Consolidated Model of Financial Predation, and data we have accumulated through in-the-field eight-year research and the study of 30 years of U.S. market history in order to explore the foundations of market crises. We find that blind trust (or the positivity bias) and of the fear to miss out on an opportunity to enter/exit a market impacts the investors’ decisions to invest or retract. We show how markets are driven towards a make-or-break predatory dynamic that creates winners and losers due in part to weak regulations and identify a constant k that permeates market behaviours.  相似文献   
10.
We examine nominal and real stock prices and the sequential price pattern of stock dividends and stock splits. We find that the average stock price has been fairly stable over time except for two decades in the beginning and end of the twentieth century. Inclusion of these periods yield a decline over time which is generally consistent with the drop in price levels found by Chittenden et al. [2010. “A Note on Affordability and the Optimal Share Price.” Financial Review 45: 205–216]. In a multivariate setting, the frequency of stock dividends and stock splits is positively related to the frequency for these events the prior year and recent market return. In further tests of the price change we find a positive relationship to the median price change for stock dividends/splits and negatively to labour income growth for stock splits. These findings indicate that stock price reduction via stock dividends and splits attracts individual investors as income grows. One key conclusion is that the primary reason for any stock action, dividend or split, is to fit the ‘norm’ stock price level of the market.  相似文献   
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