Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

Overcoming the “Solow paradox”: Tariff reduction and productivity growth of Chinese ICT firms

This paper examines the phenomenon of the “Solow paradox” in China using the Annual Survey of Industrial Production database and the China Customs Records dataset from 1998 to 2007. We find that China likely fell into the Solow paradox in the period 1998–2002, but the total factor productivity of information and communication technology (ICT) enterprises has achieved rapid growth since 2003. Accession to the World Trade Organization is the key reason for China to overcome the Solow paradox, that is, input tariff reduction significantly promoted the productivity of ICT firms. A series of validity and robustness checks confirmed the results. Mechanism analysis shows that input liberalization promotes the productivity of ICT firms through optimizing factor structure, importing more and high-quality inputs, and increasing research and development investment. The conclusions provide strong empirical evidence for developing countries to overcome the Solow paradox through trade liberalization.     

基于SWOT-AHP模型的西塘古镇旅游产业发展策略研究

西塘古镇素有"生活着的千年古镇"之名,其旅游产业的发展存在众多优势的同时也面临严峻内外部挑战。对影响西塘古镇发展的各因素进行SWOT定性分析,并在此基础上采用AHP定量模型分析限制和促进古镇旅游业发展因素,按照AHP分析结果,从域内景点布局升级优化、区位优势挖潜、过度商业开发控制以及文化与产业融合等角度提出了对应的改进策略建议。     

Coopetition strategies for competitive intelligence practices-evidence from full-service hotels

Our study investigates how coopetition strategies can influence hotels’ competitive intelligence (CI) practices to achieve a stronger competitive advantage. In-depth interviews were conducted with 39 hoteliers from 22 hotel groups in Hong Kong. Participating hotels employed different kinds of CI activities, though they were unaware of this concept. In particular, internal customer intelligence was added to integrated intelligence to better describe CI in the service sector. Still, investing in CI can be expensive and time-consuming since it requires hoteliers to align all insights from their respective intelligence pools toward building a holistic understanding of the results. We propose coopetition as a strategic approach allowing hotels to construct collective actions around CI without losing individual competitiveness. Actual coopetition in CI was only found between sister properties. Hence, we propose a coopetition model in which hotels can collaborate and compete in CI at an inter-organizational level via focusing on sharing open-source information and knowledge.     

突发公共事件对电影行业影响的量化研究

人工收集和整理2012—2018年在中国市场上映的首轮院线电影信息数据，构建电影需求的嵌套logit回归模型，以新冠肺炎疫情为准自然实验，来量化突发公共事件对电影行业复产复工的影响。结果显示：第一，关于上映时间选择，在恢复营业后，如果所有因为疫情尚未上映的电影选择顺延上映能有效避免过度竞争的局面。第二，关于上映节奏控制，控制好未定档电影的上映节奏，保持适当的竞争能促进经济效益提升。其中，从11月份开始以每周两部的频率上映未定档电影的经济效益最佳。第三，关于上映方式选择，与线下播放相比，疫情期间选择线上播放能及时收回成本并有利于经济收益最大化的实现。研究结论为电影行业制定复产复工策略提供依据，为未来应对突发公共卫生事件提供参考。     

Ideological taboos,entry barriers,and FDI attraction: Evidence from China

Developing and transitional countries often impose a wide variety of entry barriers on foreign direct investments (FDIs). One important reason behind these entry barriers is ideological taboos. However, do these taboos actually affect the inflow of FDIs? With the help of China’s “cultural system reform,” this study uses a panel data of 283 prefecture-level cities in China for 1994–2017 and the difference-in-differences method to evaluate the effect of the cultural system reform on regional FDI. We found that the cultural system reform remarkably promoted the inflow of FDIs by deregulating institutions and removing entry barriers, and the attraction of FDI has slowly increased along with the deepening of the reform. Our conclusions still hold after performing several robustness tests, thereby highlighting ideologies as important barriers to the inflow of FDIs into less developed countries.     

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.     

交通运输行业超限超载与黑车治理困境及突围——来自赏金猎人制度的借鉴

交通治理现代化是交通强国建设的重要支撑。交通运输行业超限超载与黑车现象屡禁不止的现实困境,一方面源于早期制度设计阶段遗留的逻辑障碍,一方面源于目前缺乏行之有效的规则来对此类问题进行限制和制约。尽管各级政府对黑车治理高度重视并采取了多种措施,但依然存在黑车辨识难、管理成本高、效率低等问题,尚未达到我国现有施政路线的要求。鉴于此,可抓住管理型政府向服务型政府转型的契机,遵循合法、合理、高效、经济的原则,通过比较分析美国赏金猎人制度来形成制度改革的借鉴。赏金猎人模式作为国外长期摸索得到的经验,有很多值得参考之处。现阶段,赏金猎人模式在我国已经具备试行的基础条件,不仅能够开拓视野,为当前我国面临的交通运输行业治理问题提供制度层面的启示,而且更为重要的是,能够为解决我国超限超载与黑车治理问题提供新的思路。当然,为避免简单借鉴或全盘照搬而导致的水土不服等落地性难题,需要围绕黑车治理困境和超限超载运输这两个具象背景,对不同国别法律解释上的差异加以创新并实现本地化,使之在立法层面稳固的前提下展示其优越性。