The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

While artificial intelligence products are widely used in the market, their anthropomorphic appearance design is becoming a frontier issue in product strategy and consumer behavior research. The aim of this study was to investigate the influence of anthropomorphic appearance on consumer behavior and brand evaluation under different AI product types. It was conducted in China, a new but rapidly-growing country in the field of Internet, AI technology and AI product consumption. This study conducted four situational experiments with a 2 (anthropomorphic design: anthropomorphic vs. non-anthropomorphic) × 2 (product type: hedonic vs. utilitarian) between subjects’ experimental design. Data was collected from 1172 Chinese “Digital Natives” by using a structured questionnaire. The findings revealed that for hedonic AI products, anthropomorphic appearance improves consumers' purchase intention and brand evaluation through perceived entertainment, and intelligence level significantly moderates the mediating effect of perceived entertainment; while for practical AI products, anthropomorphic appearance improves consumers' purchase intention and brand evaluation through perceived usefulness, and intelligence level does not significantly moderate the mediating effect of perceived usefulness. There is no significant moderating effect of intelligence level on perceived usefulness. The study contributes to development and validation of a more comprehensive understanding and theoretical foundation of anthropomorphism, and furthermore explores the impact of anthropomorphic appearance on consumer behavior and brand evaluation under different AI product types. This study also provides insights for companies to apply anthropomorphic strategies.     

中小企业成本管理问题与对策研究

中小企业是我国国民经济中的一支重要力量,在我国经济发展中发挥至关重要的作用。随着市场竞争的日益激烈,中小企业往往由于资金流动、人才支持、技术等方面存在问题,难以实现长远发展。因此,中小企业要实现长远发展的目标就要加强对企业成本的管控。因此,论文针对中小企业成本管理中存在的问题以及相应的对策展开详细研究和探讨。     

释放正定片区红利,助推河北医药行业新发展

医药产业作为河北省重点发展的支柱产业之一,近年来发展形势不容乐观,正位于产业发展拐点之上。正定片区的建立释放了大量的红利,对于河北省医药产业的转型升级具有重要意义。本文在客观分析河北省医药行业发展现状的基础上提出了其存在的问题,并结合正定片区在医药方面的优势做出了有针对性的对策建议,助推河北省医药行业新发展。     

基于内容分析法的科技成果转化政策演进趋势分析

科技成果转化政策是强化科技与经济联系,完善创新体系的重要手段,是推动创新驱动、实现高质量发展的关键。论文选取1996—2017年中国中央政府及各部委所发布的85篇与科技成果转化相关的政策文本,采用内容分析法对其演进趋势及内在规律分析,得出政策制定部门参与水平上升、政策工具搭配组合日益多元、重视提升政策客体转化积极性的结论,并对未来政策发展方向提供思路。     

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction, purchase intent, and repeat online shopping drive the platform's purchasing decisions. In contrast, individuals do not purchase products due to dissatisfaction and lack of purchasing intent. It will cause hesitation and spread negative feedback to influence online consumer behaviors. This research proposes a conceptual model incorporating the Status Quo Bias (SQB) and the Negative Online Purchase Decision-Making Process (NOPDMP) to suggest a new framework for evaluating the maintained consumer behavior of online shopping platforms. The questionnaires following the proposed conceptual model were collected from the sample data from participants of 384 experienced respondents using online shopping platforms. Data were analyzed for the causal relationship using Structural Equation Model. The implications of the assessment framework that incorporates the influence of negative factors can weigh the decision to purchase products and improve and reduce shopping cart abandonment on e-commerce platforms. This framework can also describe instances of negative perspectives regarding incentive alignments with actual behaviors.     

中国地区间财力差异的变化趋势及因素分解

本文利用Theil系数和分项收入分解方法从空间层面和构成层面对财力进行了地区分解和结构分解,以反映近年来中国地区间财力差异的变化趋势。从财力的空间层面看,地区间的产业结构层次、区域性的税收优惠政策和财政包干体制是导致地区间财力差异的重要原因;从财力的结构层面看,将营业税划为地方税、增值税和消费税税收返还以及所得税基数返还等保持既得利益的转移支付形式也是造成地区间财力差异的重要原因。     

事业单位会计如何做好基建财务工作

随着社会主义市场经济的不断发展,我国经济实力不断增强,相关事业单位的基建项目也日渐增多,使基建会计所处的客观经济环境发生了很大变化,对基建会计工作的要求也越来越高。由于对相关制度的学习检查不够以及会计人员自身素质等原因,一些基本建设单位存在会计核算不规范、财务管理不到位、监督职能未发挥等问题。     

河北省新农村信息化发展对策研究

":十一五"以来,河北省农村信息化发展较快,农村信息网络体系基本形成,农业信息资源规划逐步实施,"三电一厅"信息服务模式正在推广,信息化已经渗透到河北省农村基础设施建设、农业生产经营、医疗保障、文化生活等方面,但仍存在信息资源开发滞后于网络建设、服务主体单一、信息化人才缺乏等不足。因此,需进一步充分发挥政府的主导作用,建设高质量信息源,鼓励发展多元化多层次信息服务主体,完善河北省农村信息服务体系,提升农民利用信息的能力。     

津冀沿海生态工业一体化建设思路与对策探讨

从津冀沿海生态工业一体化建设的背景出发,详细分析了津冀两地在钢铁、石化等方面的重点合作领域,并在此基础上对津冀沿海生态工业一体化建设思路和对策进行探讨,提出津冀跨区域生态工业园区建设的必要性。     

河北粮食生产可持续发展策略研究

河北粮食生产主要受到社会重大变革、政策调整、农业生产条件、农资投入、科技进步、价格变动等因素的综合影响,单产比播种面积对总产的影响更大。分析了河北省粮食生产发展的制约因素:耕地减少、水资源短缺和成本、效益限制。分析粮食增产潜力,文章认为应以农用水资源为主的农业生产条件合理确定河北省粮食生产品种结构与布局以及粮食产量目标。提出应在基本粮田保护区设立、中低产田、水利建设与节水、优良品种及农业科技等方面着力加强。同时在耕地流转、政府投入、种粮补贴等方面也应配套政策措施。