Contrasting user generated videos versus brand generated videos in ecommerce

This empirical research (n = 177) compared the impact of user generated videos and brand generated videos on online shopper perceptions, attitudes and purchase intentions. The study was guided by the technology acceptance model. Source of videos was a between-subjects factor. The findings indicated that online shoppers did not differentiate between the two video sources when evaluating the perceived usefulness of the videos. Conversely, user generated videos had a significantly greater impact on attitude toward the ad and attitude toward the brand than brand generated videos. Further, there was no significant main effect of video source on shopper purchase intentions. Theoretical and practical implications are discussed.     

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction, purchase intent, and repeat online shopping drive the platform's purchasing decisions. In contrast, individuals do not purchase products due to dissatisfaction and lack of purchasing intent. It will cause hesitation and spread negative feedback to influence online consumer behaviors. This research proposes a conceptual model incorporating the Status Quo Bias (SQB) and the Negative Online Purchase Decision-Making Process (NOPDMP) to suggest a new framework for evaluating the maintained consumer behavior of online shopping platforms. The questionnaires following the proposed conceptual model were collected from the sample data from participants of 384 experienced respondents using online shopping platforms. Data were analyzed for the causal relationship using Structural Equation Model. The implications of the assessment framework that incorporates the influence of negative factors can weigh the decision to purchase products and improve and reduce shopping cart abandonment on e-commerce platforms. This framework can also describe instances of negative perspectives regarding incentive alignments with actual behaviors.     

Website quality and users' intention to use digital libraries: Examining users’ attitudes,online co-creation experiences,and eWOM

This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.     

信道化接收机中微波放大技术的研究

介绍了信道化接收机实现的方案和工作原理，并对其接收系统中重要部件——宽频带放大器做了重点介绍，针对低噪声和宽频带2个主要指标，采用平衡式放大器进行设计，最后给出了仿真结果。     

对电子商务课程多元学习评价的探索与实践

在分析电子商务课程特点的基础上,论证了电子商务课程开展多元学习评价的必要性,并结合笔者教学实践,对电子商务课程如何开展多元学习评价进行了探讨。     

用随机存贮器构成的相关处理器电路

日益发展的新体制雷达技术的大量使用,给分选识别雷达信号技术提出了越来越高的要求。为能快速准确地从繁杂的信号环境中识别出各种雷达信号源,本文提供了一个能够分离信号流中固定重频和抖动重频的电路。在介绍了电路结构的基础上,详细介绍了电路工作原理以及时序实现等。     

论海外企业的抵补保值

<正> 随着对外开放的日益深入,许多进出口公司为了拓展海外市场,纷纷在海外成立一些行政上隶属本公司,经营上完全独立、自负盈亏的海外企业。这些企业的成立,对公司直接听取消费者意见,了解市场需求,扩大商品销售均起着不可估量的作用。     

两种自适应杂波抑制技术的比较：AMTI及ADPCA技术性能的分析和比较

本文在讨论机载雷达地面杂波回波的基础上，分析了ＡＭＴＩ和ＡＤＰＣＡ系统的性能。对这两个系统从原理上，并利用计算机模拟结果及实验结果进行了比较。本文将有助于工程实现。     

触摸面板工艺

随着电子技术的发展,多功能、密集型、智能化的电子产品对操纵控制系统的要求越来越高。触摸面板作为一种新型操纵控制系统逐步得到推广使用。本文介绍触摸面板的结构及加工工艺。     

电子商务市场交易规则的法理分析

电子商务市场在我国发展过程中出现的频繁网络交易诈骗等问题,严重影响了电子商务市场交易规则程序和诚信力。考察我国目前电子商务市场的运行机制,必须健全相关法律体系,以促进电子商务市场交易秩序不断规范、保障交易手段安全,让电子商务经济市场健康持续发展,确保电子商务市场参与者、政府监管者之关系正常化。