Success in Place Branding: The Case of the Tourism Victoria Jigsaw Campaign

This article addresses issues of complexity in place branding by presenting a perspective of this concept from a theoretical as well as a practical perspective. The discussion addresses a gap in the literature in terms of studying long-term, successful place branding cases within a well-defined academic theoretical framework. The aim of this study is to develop the understanding of how a successful destination operates by applying S.K. Rainisto’s model as a framework from which to understand place branding through the use of an exemplary case study, namely the Tourism Victoria Jigsaw Campaign.     

高级日语教学运用Jigsaw教学法的可行性研究

在高级日语教学中运用Jigsaw教学法,通过学生分组,确定和分配任务,原组研读、小组讨论及小组汇报,教师总结及测评等步骤,培养学生的合作精神,提高学生的学习的主观能动性和日语综合应用能力。