Celebrity endorsement in tourism: Attention,emotional arousal and familiarity

Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host country (host celebrity) vs. a celebrity from the country-of-origin (origin celebrity). Utilising the match-up hypothesis, this research applied a quasi-experimental design, consisting of a mixed method approach, which combined eye-tracking and self-report data. Convergent results across three studies demonstrate that an origin celebrity elicits a higher intention to visit, mediated by the emotional arousal evoked from the endorsement. Eye-tracking analysis demonstrated that an origin celebrity elicits a higher degree of visual attention and emotional arousal when the advertised scenery is familiar. However, this promotion effect disappears in unfamiliar scenery. This research contributes to an evolving debate on celebrity endorsement in tourism, revealing the psychological and physiological mechanisms underpinning the effectiveness of destination marketing campaigns.     

Pareto efficient allocation of an in-motion wireless charging infrastructure for electric vehicles in a multipath network

Electric vehicles (EV) use an eco-friendly technology that limits the greenhouse gas emissions of the transport sector, but the limited battery capacity and the density of the battery are the major barriers to the widespread adoption of EV. To mitigate this, a good method seems to be the innovative wireless charging technology called ‘On-Line EV (OLEV)’, which is a contactless electric power transfer technology. This EV technology has the potential to charge the vehicle’s battery dynamically while the vehicle is in motion. This system helps to reduce not only the size of the battery but also its cost, and it also contributes to extending the driving range before the EV has to stop. The high cost of this technology requires an optimal location of the infrastructure along the route. For this reason, the objective of this paper is to study the problem of the location of the wireless charging infrastructure in a transport network composed of multiple routes between the origin and the destination. To find a strategic solution to this problem, we first and foremost propose a nonlinear integer programming solution to reach a compromise between the cost of the battery, which is related to its capacity, and the cost of installing the power transmitters, while maintaining the quality of the vehicle’s routing. Second, we adapt the multi-objective particle swarm optimization (MPSO) approach to our problem, as the particles were robust in solving nonlinear optimization problems. Since we have a multi-objective problem with two binary variables, we combine the binary and discrete versions of the particle swarm optimization approach with the multi-objective one. The port of Le Havre is presented as a case study to illustrate the proposed methodology. The results are analyzed and discussed in order to point out the efficiency of our resolution method.     

多源置信综合的雷达与ESM协同跟踪方法

跟踪空间邻近目标时，仅依靠运动学信息不足以实现可靠的数据关联，而基于动目标指示器（Moving Target Indicator，MTI）雷达和电子支援措施（Electronic Support Measurement，ESM）的多源异类传感器数据融合可以通过提升数据关联性能达到改善跟踪性能的目的。通过构建基于五种成比例再分配规则（Five Proportional Conflict Redistribution Rules，PCR5）置信度量的数据关联策略，将目标运动学信息和属性信息结合做多特征推理，解决异类传感器数据的不确定性和不一致性；利用Dempster-Shafer（DS）证据理论方法进行属性融合更新，完成属性信息在时间序列上的相干积累，实现空间邻近目标的可靠跟踪。该方法从数据关联和状态估计两方面联合进行改进，通过引入属性信息提升数据关联的正确性，从而提升跟踪性能，实现多源异类信息下的协同跟踪。仿真表明，相比于仅雷达跟踪、雷达和ESM序惯跟踪等方案，该方法可有效提升跟踪精度和关联性能。     

一种级联两箱通用数字预失真器及其辨识算法

提出了一种由单形规范线性分段(SCPWL)函数与记忆多项式级联的数字预失真器，并给出了复数域两步最小二乘参数辨识算法。不同于以往一种预失真器适用一种功放模型的情况，所提的预失真算法利用SCPWL函数的分段特性以及记忆多项式的非线性记忆特性，在完成参数辨识的同时自动地调整结构，可适用于传统以及强非线性新型功放模型的线性化补偿。将所提预失真器分别应用于传统记忆多项式、两箱模型以及新型包络跟踪功放。经过计算机仿真，功放输出的幅频特性和频谱曲线表明所提预失真器能够有效地补偿多种功放的非线性特性。算法仿真比较结果也表明，针对包络跟踪功放，所提复数两步最小二乘算法的邻道泄漏比(ACLR)可改善约35 dB，性能优于最小均方(LMS)类算法约30 dB。     

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP.     

较差质量数据下的返回弹道计算及对落点影响的分析

针对某老式卫星返回时雷达跟踪数据曾发生的测量异常及质量较差等情况，为解决此类数据在返回弹道及落点计算中出现的实际困难以及给出应对措施，基于工程实际情况给出了三种不同建模类型下的弹道计算方法——当前统计解耦扩展卡尔曼滤波（EKF）、动力学建模无迹卡尔曼滤波（UKF）、多项式滑窗最小二乘估计算法，并应用该次质量较差的实际观测数据进行了算法应用效果分析与落点计算情况对比，对计算中的经验及教训进行了总结。研究结果表明，所给出的三种算法在面对较差质量数据时性能差异较大，在工程实际应用中可考虑将多种算法互为参考。研究结果及其经验教训对卫星返回弹道及落点的实时估计的工程实施有一定的参考价值。     

基于粒子群算法下的交叉口信号配时优化

为了合理地优化交叉口信号配时,通过分析交叉口的评价指标,建立了以车辆的平均延误、停车次数最小、交叉口整体通行能力最大、各相位有效绿灯时间和交叉口周期时长作为约束条件的数学模型。并通过改进前人研究基础上的动态加权系数,将多目标的非线性优化问题转化为单一目标的非线性规划问题,为了得出更科学稳定的解,提出了改善粒子群算法系统稳定性的2种方法,并将其与粒子群算法结合起来。然后以Matlab为求解工具,结合临邑市某一交叉口实例进行求解分析。最后的结果表明,在使用改进后的粒子群算法进行优化后交叉口通行能力较之现状提升了9%,延误下降了28%,停车次数下降了9%,且各项优化结果均优于Webster,改进后的算法在程序中运行300代,到216代才开始收敛,而未改进的算法稳定性较差,优化结果和收敛曲线则随着实验次数的变化而变化,最后的结论证明了该算法和模型的可靠性。     

基于PSO-SAS的联合侦察任务规划

针对联合侦察筹划中任务规划阶段机动侦察平台阵位与路线确定困难的问题，提出了一种基于粒子群优化-稀疏A星(Particle Swarm Optimization—Sparse A-star,PSO-SAS)算法的规划方法。该方法综合考虑侦察装备机动性能以及敌火力威胁、地形等因素，在侦察阵位规划上，建立了阵位综合评估模型，并利用粒子群算法进行阵位寻优；在路线规划上，采用稀疏A*算法进行航迹规划，通过将机动性能、安全距离、路程等约束引入搜索过程，缩短最优路线的计算时间。仿真试验验证了所提方法生成的侦察阵位和路线能够满足侦察任务要求。     

一种适用于遥测测距信号的新型码跟踪环

遥测测距技术采用再生伪码作为上行链路信号。针对飞行器现有码跟踪环结构复杂、低信噪比条件下环路跟踪性能差的问题，提出了一种新的基于锁相环的码跟踪环结构，推导了环路的信号处理流程。该结构降低了环路实现的复杂度，改善了低信噪比条件下的相位测量精度，仿真进一步验证了方法的有效性和稳定性，较现有方法在信噪比为-10 dB时能提高1.5×10－3个码片的精度，适合遥测测距技术。     

Perceptions of older consumers regarding food packaging as a prerequisite for its improvement: A case study of Polish market

In many societies, the scale of demographic change associated with increased longevity has the potential to influence the market for consumer goods. As a result, continuous improvement in packaging design that takes into account the needs of older people should become an important challenge for both packaging producers and product manufacturers. Due to the fact that there is limited research concerning the design of food packaging for older people, the aim of the study was to identify the expectations of this group of consumers in this respect. Milk packaging was selected as a model subject of study. Factors influencing older consumers and their buying patterns when purchasing milk have been thoroughly examined. The research was conducted among people over the age of 60 with the use of three methods: a questionnaire (600 subjects), an in‐depth interview (60 subjects) and eye tracking (30 subjects). The results of the study show that older consumers have specific preferences regarding packaging type and design. When considering milk packaging, for example, they prefer glass bottles, simple graphics and font and subdued colours. They most frequently look for information concerning the product's expiration date, its producer's name and its composition. Eye tracking revealed that the older the consumers are, the more problems with finding expiration date they have. The time required to find such information, however, strongly depends on where exactly the expiration date is printed on the packaging. The preferred place in this case is the top of the bottle. Older consumers identify product's brand with the name of the producer. Moreover, the absence of the term ‘ingredients’: on the milk packaging oftentimes causes confusion among older people, who are concerned about potential food additive content.