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1.
The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors. 相似文献
2.
《International Journal of Research in Marketing》2022,39(3):867-887
This article examines peer influences from network relationships within a social network game (i.e., embeddedness) and across such games (i.e., multiplexity). Drawing on social influence theory, we develop a bivariate Poisson model of users’ repeated visits and latent attrition that accommodates peer interaction after controlling for homophily. We estimate the model using data from two social network games with considerable overlap among network members. We find that friends who are only multiplex across games exert greater peer influence on users’ game visits than members who are embedded within a single game. We also determined that ignoring network multiplexity across games may lead firms to mistarget users due to biased peer influences of embedded friends. This result provides an unresearched explanation—strength of peer influence—for the mixed findings in previous literature on network embeddedness. We utilized our results to conduct several scenario analyses to demonstrate how firms can effectively manage users’ engagement and target users in multiple social network games. 相似文献
3.
Sanja Tepavcevic 《Journal of East-West Business》2018,24(2):108-137
The paper examines Russia’s international image and its influence on investment by Russian companies in post-socialist Europe. Findings are based on the cases of Gazprom’s South Stream Pipeline project, and Sberbank’s acquisition of Volksbank’s Central and Eastern European assets in Hungary and Serbia. The paper demonstrates that international positions and economic interests of two countries determinate decisions regarding investments of Russian companies, while Russia’s image to some extent accelerates these decisions in Serbia. The paper is based on the results of interviews with representatives of business communities conducted in Hungary and Serbia in 2012–2017, professional reports, and official documents. 相似文献
4.
本文利用2005—2016年省级面板数据,对我国各地区普惠金融发展水平进行测度,并在此基础上探讨其收敛性及影响因素。结果表明:(1)我国普惠金融发展水平在考察期内总体偏低,并且呈现出显著的地区差异性。(2)绝对β收敛在全国、中部和西部均存在,而东部不存在;条件β收敛在全国、东部和西部均存在,而中部不存在。(3)政府干预程度、市场化程度、人力资本质量、非正规金融以及外商直接投资对普惠金融发展均具有重要的影响。 相似文献
5.
张韵 《中国农业资源与区划》2018,39(4):103-107
[目的]随着农村城镇化进程的加快,由此引发的农村居住地生态环境恶化已成为制约农业和农村经济可持续发展的瓶颈,加强农村居住地生态环境保护和治理,是目前亟待解决的重要问题。研究分析农村居住地生态环境影响因素,为有效改善居住地生态环境提供重要理论依据。[方法]以陕西省为主要研究区域,采用层次分析法,构建矩阵模型,研究影响陕西省农村居住地生态环境的农民因素、生产活动和政府因素3个层次,包括周边乡镇企业废物排放、农用投入品的使用、畜禽养殖业废物排放、人均消费支出、农村人均家庭纯收入、农村家庭恩格尔系数、环保意识、政府监管力度、环境保护财政支出,相关政策法规等10个因素所占权重,得到不同因素的重要性排序。[结果]乡镇企业废物排放、农用投入品的使用、农村人均家庭纯收入和农村人均消费支出是影响农村居住地生态环境的主要因素,且重要性排序为乡镇企业废物排放农用投入品的使用农村人均家庭纯收入农村人均消费支出。[结论]加强乡镇企业废物排放管理和农用投入品的生产和使用审查,降低不必要的消费支出,同时为农民提供更多的就业机会,提高人均家庭村收入,是目前改善农村居住地生态环境的有效措施,为农民提供一个安全舒适的居住场所,这也将有利于农村经济的可持续发展。 相似文献
6.
ABSTRACTHospitality management programs have commonly offered exclusive learning opportunities to talented students in order to keep “brains” in the industry. While academic performance indices are often used to identify “brains” in the education sector, scant research has empirically examined whether “brains” are intended to stay in the industry. This study surveyed 304 hospitality management students and examined the relationships between their career-goal related factors and academic performance. Findings indicate that career goal and positive job valence toward the hospitality industry are significantly related to academic performance. The results of this study contribute to the limited literature on the relationship between career goal and academic performance. 相似文献
7.
张南 《安徽行政学院学报》2020,(1):78-83
文章运用Logistic回归模型,基于武汉市调研数据,从实践角度透视和思考公民参与网络反腐的意愿及影响因素。研究发现,大部分接受调研公民参与网络反腐的意愿较高;政府信任对公民参与网络反腐意愿的负向影响非常显著;年龄的负向影响比较显著;月收入的正向影响一般显著;性别、受教育程度和单位类别对其参与意愿的影响不显著。 相似文献
8.
O. Felix Ayadi Mammo Woldie Anthonia Allagoa-Warren 《Journal of Education for Business》2019,94(4):228-233
The authors set out to determine the brain dominance characteristics of students enrolled in business statistics courses in a historically Black university in a major southeastern Texas city. Thereafter, the authors investigated the relationship between a student’s brain hemispheric preference and academic performance in college courses, which emphasize problem solving. The results reported in this study reveal that left brain– and right brain–dominant students are at parity when it comes to performance in a problem-solving course. Moreover, both left brain– and right brain–dominant learners perform better than whole-brain dominant learners in a problem-solving course. 相似文献
9.
[目的]为检验环境规制在生猪养殖产业中是否实现了"减排"和"增效"的双赢。[方法]文章通过计量实证方法对2004—2017年中国生猪养殖的环境效率和绿色全要素生产率进行了测度,并分别考察了环境规制对生猪养殖的环境效率和绿色全要素生产率的影响。[结果]在样本考察期内,小规模、中规模、大规模生猪养殖的环境效率均值依次为0.938、0.965和0.952,且3个规模生猪养殖环境效率在时间上均呈现上升趋势。同时,在此期间小规模、中规模、大规模生猪养殖的绿色全要素生产率的年均增长速度依次为1.6%、1.1%和1.7%,均实现了较快速度增长。在小规模和大规模生猪养殖中,环境规制对生猪养殖的环境效率和绿色全要素生产率均有显著的正向影响,而在中规模生猪养殖中,环境规制对生猪养殖的环境效率和绿色全要素生产率均没有产生影响。[结论]环境规制对生猪养殖的环境效率和绿色全要素生产率均具有一定的促进作用,说明对生猪养殖而言,环境规制能够实现"降污"和"增效"的双赢,但这种现象更多的存在于小规模和大规模生猪养殖中。对于环境效率一直处在较高水平的中规模生猪养殖而言,环境规制对环境效率和绿色全要素生产率均没有影响。 相似文献
10.
基于中国工业企业数据库、海关数据库及全球反倾销数据库等数据库的匹配,使用多期DID模型考察了美国对华反倾销对中国企业创新的影响效应及机制。研究发现:美国对华反倾销总体上抑制了中国企业创新,其抑制效应存在1年左右的滞后期,同时这种影响主要发生在反倾销初裁定阶段和终裁定阶段,且终裁定阶段的抑制作用要大于初裁定阶段。拓展性研究发现,美国对华反倾销对涉案多产品企业、涉案金额在中位数以上企业及统一反倾销关税企业的创新抑制效应更显著。进一步对其内在影响机制的检验表明,美国对华反倾销通过内源融资约束和商业信贷融资约束的中介渠道抑制了我国企业创新。 相似文献