Dress for success: the effect of exhibitors’ dress conformity and self-construal on attendees’ approach behavior

ABSTRACT

The purpose of the current study is to investigate how attendees’ approach behavior is influenced by exhibitors’ dress conformity. A 2 × 2 between-subjects quasi-experimental design was utilized for this study. Our results showed that conforming dress for exhibitors can lead to a higher level of approach behavior of trade show attendees as compared with nonconforming dress, and the effect of exhibitors’ dress styles on approach behavior is moderated by attendees’ self-construal. Findings of this study provide significant insights for trade show exhibitors and attendees.     

信号级协同计算平台架构及应用思考

针对智能化作战对军事电子信息系统计算能力提升的迫切需求，结合云计算的资源虚拟化、大数据的分布式计算等技术，提出了基于嵌入式CPU+ALL（DSP、FPGA、PPC、GPU、AI处理器等）的异构处理的信号级协同计算平台架构，包括弹性、轻量级异构资源虚拟化模型、分布式实时计算框架和智能计算框架等，形成了一套架构统一、资源共用、使用简便的协同计算和智能计算环境。通过战术级无线电认知和智能信号与信息处理两个典型应用场景，探讨了该信号级协同计算平台可能带来的颠覆性效用。     

跨境电商对华商网络贸易的效应分析

在就跨境电商对华商网络贸易所具有的替代效应与互补效应进行理论分析的基础上，利用古诺模型分析市场均衡的结果及贸易效应，采用面板数据实证检验跨境电商对华商网络贸易的影响，结果表明跨境电商对华商网络贸易的互补效应大于替代效应：一方面，由于华商网络对出口贸易的影响尤为显著，而跨境电商平台又以出口贸易为主，从而跨境电商对华商网络出口贸易的影响较大；另一方面，跨境电商平台偏向于差异化产品贸易，因而跨境电商对差异化产品的华商网络贸易有着较大影响。也就是说，跨境电商对华商网络贸易的互补效应在出口贸易与差异化产品贸易上表现得尤为显著。     

An evaluation framework for developing green infrastructure by using a new hybrid multiple attribute decision-making model for promoting environmental sustainability

With the expansion of urbanization caused by the growth of population and industrial activities, the urban/city and suburban areas are facing a variety of environmental threats. Although more research and urban policy has advocated and practiced the development of green infrastructure (GI) to support urban sustainable environment, the evaluation framework for the development of GI for promoting environmental sustainability is still insufficient. Moreover, the Analytic Hierarchy Process (AHP) commonly applied in published literature, makes an unrealistic assumption of independent relationships among dimensions/criteria in decision making for satisfying the real-world problem. Therefore, the purpose of this study is to construct the evaluation framework, including four dimensions and related ten criteria, using a new hybrid-modified multiple attribute decision-making (MADM) model for developing and improving the GI for promoting environmental sustainability. This MADM model is combined with three different methodologies of MADM, including the Decision-Making Trial and Evaluation Laboratory (DEMATEL) for constructing the influential network relation map (INRM) to explore the complex influential inter-relationships and DEMATEL based on Analytic Network Process (DANP) for determining the influential weights with the VIse Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR) for evaluating and presenting improvement strategies for six different GIs. The empirical study indicates that DEMATEL and DANP Results suggest that decision-makers should pay more attention to the improvement of Design (D₄) and Materials (D₂) in terms of dimensions when utilizing the GI to promote environmental sustainability. Because these dimensions are enhanced, Species (D₁) and Energy (D₃) will be improved in synchronization. From the perspective of criteria, five are key core criteria and need to be focused on first: increasing the green coverage rate (B₉), utilizing sustainable materials (B₄), using ecological engineering (B₈), shaping species biodiversity (B₁), and reducing energy consumption (B₅). Modified VIKOR reveals that “grass swales” are a comparatively better choice among six GIs for promoting environmental sustainability toward achieving the aspiration level. Therefore, this MADM model is beneficial to provide a more convincing assessment framework and improvement strategies for the development of GI for promoting environmental sustainability. As a result, these modified MADM models can be shown more conveniently and reasonably than traditional methods such as traditional AHP or ANP method.     

Pricing used books on Amazon.com: a spatial approach to price dispersion

This paper estimates a spatial autoregressive (SAR) model of price dispersion using publicly available internet bookselling data. It uses a semiparametric adaptive estimator that does not require the usual Gaussian assumption of maximum likelihood (ML) estimators. The results suggest that both price competition and seller heterogeneity are key drivers of the observed price dispersion. The paper finds that sellers with large sales volume, newly established sellers and US mainland states-based sellers tend to price lower. The identified significant spatial interaction is evidence of spatial price competition. Controlling for everything else, a seller asks a lower price when large sellers charge relatively high prices, which is also evidence of price-based selling and undercutting.     

Implementing sustainable purchasing and supply management (SPSM): A Delphi study on competences needed by purchasing and supply management (PSM) professionals

This research is about a Delphi study that was conducted in the context of the development of a competence model for sustainable purchasing and supply management (SPSM). Based on the findings of a systematic literature review (SLR), it addresses the research gap in this area with the aim to foster the integration of sustainability in purchasing and supply management (PSM) in higher education and in professional training approaches for PSM professionals. The qualitative study was conducted with 16 Delphi experts in the field of PSM and sustainability, applying the critical incident technique (CIT). Together with the findings of the SLR, it led to a specific set of SPSM competences. The theoretical background is based on PSM research, educational sciences and organizational psychology.     

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP.     

基于PRI信息的雷达脉冲信号分选技术研究综述

基于脉冲重复间隔（Pulse Repetition Interval，PRI）信息的雷达脉冲信号分选是电子侦察信号处理中的核心关键技术之一。以公开文献资料为来源，从直接搜索判定分选、直方图统计分选、PRI变换分选、平面变换分选、多方法综合应用等多个方面对该技术方向上的各种方法的原理、流程、特点、适用条件等进行了分类对比与归纳总结，指出了其所面临的巨大挑战，展现了其未来的发展趋势，为该方向上技术研究的深入推进与工程应用的优化推广提供了重要参考。     

基于OID编码体系的汽车电子标识编码应用研究

本文为了解决物联网所连接对象的多样性带来的标识体系存在不兼容、相互矛盾的问题，基于车联网RFID汽车电子标识的使用特点，创造性地提出将OID编码和汽车电子标识编码相结合的方案。首先简单介绍了基于发证机构及时间和基于汽车VIN码的两种OID编码规则；然后提出了OID编码在汽车电子标识芯片中的规划，主要是内存分配方案；最后介绍了相应区域的读写操作的具体方法。     

企业营销预算中资源优化模型与作业预算法

营销预算是企业预算管理中的一个重要组成部分,建立与完善现代企业制度,就必须建立科学化的预算管理体系。预算体系科学化的问题包含了许多内容,如预算观念的创新、预算目标的建立和预算方法的科学化等。本文运用二层规划模型强调对有限资源的有效运用,其求出的结果为最大的企业效益和营销活动效益,对应的费用预算即为最优化的预算决策方案。作业预算法的重点则在于通过作业链和价值链的分析来分配获取相应价值的合理付出;以企业战略和客户需求为起点,通过价值链分析来改进企业的业务流程,并根据顾客链预测作业量,进而更合理地预测成本并实施有效控制。