The Development and Positioning of Business Related University Tourism Education

Abstract

The teaching of tourism at a higher education level has become well established in British universities, but in the UK, as elsewhere in the world, the place of tourism studies within the academic curricula remains uncertain. The paper considers the diversity and complexities of tourism studies through a categorisation of journal articles, and through an investigation of the underlying debates that have influenced the design of academic curricula in the UK. The paper concludes that tourism, at least at present, should not be regarded as discipline but as a field and that the most common approach in the UK has been to emphasise the business studies subjects. The University of Northumbria's established undergraduate travel and tourism management course is presented as a case study of this approach to the subject field.     

高职高专会计专业课程设置初探

高职高专会计专业的人才培养在从外延规模化向内涵发展的过程中，课程的设置必须突破传统课程体系的局限。该文通过重新定位高职高专会计专业课程的设置理念，对高职高专会计专业新的课程体系进行了阶段化的内涵剖析，并梳理出了高职高专会计专业课程设置的基本思路及对其进行改革完善的设想。     

选课制下排课模式的研究

选课制的实施有利于增强学生学习过程的自主性。而与选课制相适应的排课模式有其自身的特点 ,需要在实践过程中不断地探索、研究与创新     

Developing future hotel managers in Taiwan: from an industry viewpoint

The purpose of the study was to investigate and identify competencies needed for entry-level hotel managers from the industry professional's point of view. A survey instrument was used to gather data from present hotel managers in Taipei, Taiwan. Competencies identified in this survey, as being important by entry-level managers, could be a foundation for development of hospitality management curricula in Taiwan.     

Electronic commerce education: Analysis of existing courses

E-commerce is reshaping business practices and education, yet many have expressed concern over the e-commerce education and training provided to students. This study examines the extent to which business schools, particularly accounting programs, are integrating e-commerce education into their curricula. An analysis of 79 syllabi provides evidence regarding: (1) the scope and nature of e-commerce education; (2) educational approaches to e-commerce; (3) e-commerce topics that could be taught as part of e-commerce education; (4) methods of coverage of e-commerce education; and (5) methods and reference materials for teaching an e-commerce course. This study initiates a general dialogue on the nature, content, objectives, and delivery of e-commerce education. An exploratory review and content analysis of a sample of 79 syllabi, representing different sizes of universities worldwide, reveals that business schools and accounting programs offer e-commerce courses emphasizing a broad range of skills, objectives, perspectives, teaching methods, and cognitive content. However, many common themes, topics, and assignments have emerged. The e-commerce education issues addressed in this study should help business schools and accounting programs prepare students for the challenges awaiting them in the area of emerging technological advances.     

Integrating Cross-Cultural Marketing Research Training in International Business Education Programs: It's Time,and Here's Why and How

International business necessitates that its international business educators prepare today's workforce with skills necessary to take on cross-cultural research tasks and challenges. Yet, global business finds these skills in short supply. Perhaps this is the case because empirical evidence shows U.S. academic coverage of cross-cultural research complexities are severely limited as measured by text coverage. Slightly lagging behind international business and marketing programs located outside the United States in recognizing and acting on this this need, many U.S. programs now seek to enhance cross-cultural coverage. However, empirical evidences show that U.S.-based programs and the textbooks they use are lagging behind in their treatment of cross-cultural marketing research. Coverage in these texts is typically limited to a single chapter that repeats basic research concepts usually covered in principles of marketing courses. This article discusses a customized international marketing research course integrated with training that includes cross-cultural research issues and complexities and provides a framework of criteria useful in selecting an appropriate text.     

职业技术教育课程改革的思考

在当代职业技术教育中，课程问题日显重要。本文仅就课程体系改革相关的课程设置及课程内容改革两个方面阐明一点看法，提出育人为本、社会需要、政策导向、课程目标的综合性等课程设置的主要依据，从课程内容更新、课程整合、课程结构重组三方面论述课程内容的改革。     

体验式学习理论视角的职业教育项目课程教学——以高职管理类课程《团队管理》为例

学习理论与教学是密不可分的,为了更好地提高教学效果,或可考虑从体验式学习理论的视角思索项目课程教学的实施,进而发现体验式学习理论对项目课程教学设计的启示。研究表明,＂体验＂与＂反思＂在项目课程教学中具有重要作用,高职管理类《团队管理》课程的教学就为多重循环、增强体验等教学策略的效果做出了很好的说明。     

德国物流教学的经验与启示

首先详细分析了德国典型大学的物流专业课程体系和物流教育模式,其次以德国开展项目教学方法的经验为基础,探讨了项目教学方法的内容、教学步骤以及实施项目教学方法的条件,最后从制定教学大纲、构建完善的课程体系、改进教学方法等几个方面探讨了我国物流教学的经验启示。