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1.
《International Journal of Research in Marketing》2022,39(4):1275-1295
Retailers increasingly adopt temporary loyalty programs (TLPs), in which consumers have limited time, often less than half a year, to save stamps and redeem highly discounted rewards. These programs often run alongside the retailers’ permanent loyalty programs in an attempt to increase customer engagement. Despite the growing popularity of TLPs, the literature on the topic remains limited. We address this gap by looking at the redemption rate, the industry’s primary success indicator, of almost 900 TLPs across a broad set of grocery retailers in 45 countries. We study the effects of four key design characteristics (the duration of the program, the discount offered, the spending requirement before an award can be redeemed, and the reward depth) on the redemption rate, and explore how these effects vary across a broad range of retailer and country characteristics. In doing so, we control for both a retailer’s potential self-selection into running a TLP and the potential endogeneity of the subsequent design choices. We derive a set of actionable results on how to design successful TLPs and show that high redemption rates are not only beneficial for the program operator and reward manufacturer, but also translate into higher sales and profit for the retailer. 相似文献
2.
Robin Visser 《The World Economy》2019,42(1):197-225
This study addresses current gaps in the empirical literature regarding the effect of diplomatic representation on trade using a panel data set for 100 countries with 5‐year interval data from 1985 to 2005 and four‐digit level industry data. The results indicate that the effect of diplomatic representation on exports in differentiated goods is positive and significant and larger than on exports in homogeneous goods on average, but not statistically different from it. Furthermore, diplomatic representation only increases trade along the extensive margin and not along the intensive margin. The results indicate that diplomatic representation is effective in performing its function as a network search intermediary and that it is a useful policy tool to alleviate market failure. 相似文献
3.
作为推动国民经济增长和促进社会稳定的基础力量,中小企业在市场中扮演着最活跃的经济主体。与大企业相比,中小企业有其鲜明的成长特征,从动态演进视角选取体量规模、生命周期、要素需求三个维度,系统探讨了中小企业的差异化特征。结论显示:体量规模特征反映在个体与群体以及经济板块之间;生命周期特征体现在死亡陷阱和空间格局演变上;要素需求特征会根据阶段创新内容的不同做出适时调整。 相似文献
4.
Hospitality workplaces are particularly challenging contexts in which to implement wellness initiatives. The present study implemented a technology-based wellness intervention to improve various aspects of employee wellness in contemporary hotel workplaces. The participants were given a wearable device (Fitbit, used here as an innovative tool) in order to monitor their activity levels and sleep patterns over a 14-day period. Additionally, the participants provided researchers with food diaries in separate electronic form. Information regarding job satisfaction, job engagement, organizational citizenship behaviors, and intention to leave was obtained before and after the observation period. The results demonstrate an increase in physical activity, an increase in healthy food consumption, and a reduction in overall caloric intake. Furthermore, positive changes in employee engagement, job satisfaction, and organizational commitment were noted. Care should be exercised when implementing such interventions in order to ensure data privacy and positive employee relations. 相似文献
5.
美国长期实行农业补贴政策,其中农作物保险、农业风险补贴和价格损失补贴是补贴的主要形式。特朗普政府上台以后,美国同中国等一些国家发生贸易争端,美国农业出口面临关税报复和贸易壁垒的困境。为保持农业稳定发展,特朗普政府在原有农业补贴形式的基础之上新增了农业贸易援助计划,该计划主要包括市场促进项目、食品采购和分配项目、农业贸易促进项目。这些援助计划在稳定农业生产的同时,也扭曲了市场。美国在2019年度的农业补贴可能会超过其对世贸组织承诺的"黄箱"补贴上限,从而导致违反世贸组织规则。如美国长期执行该政策,我国应采取对美施压措施。 相似文献
6.
Using a natural experiment (the SEC's 2016 Tick Size Pilot Program), we investigate the effects of an increase in tick size on financial reporting quality. The tick size pilot program reduces algorithmic trading (AT) and increases fundamental investors’ information acquisition and trading activities. This in turn increases the scrutiny of managers’ financial reporting choices and reduces their incentives to engage in misreporting. Using a difference-in-differences research design, we find a significant decrease in the magnitude of discretionary accruals, a significant reduction in the likelihood of just meeting or beating analysts’ forecasts, and a marginally significant decrease in restatements for the treated firms in the pilot program. Furthermore, we find that the change in financial reporting quality is concentrated in treated firms experiencing decreases in AT and increases in information acquisition activities. We also find that the mispricing of accruals is significantly lower for treated firms. Taken together, our results suggest that an increase in tick size has a causal effect on firms’ financial reporting quality. 相似文献
7.
《Socio》2020
The Indian food program has encountered a significant shortfall in storage due to slow expansion of storage facilities in comparison with procurement. The open storage of food grains results in substantial loss and deterioration of quality. While increasing storage capacity is a viable but costly and time consuming option, the adoption of policies for peak storage reduction would go a long way towards effective food grains management. On this background, this study proposes policy adoption for peak storage reduction for effective inventory management. A dynamic simulation model was built by replicating the complex flow process and incorporating the process variability for finding the bottleneck and significant factors. It was found that steep wheat procurement is the critical bottleneck factor for peak storage requirements. Two practical and straightforward, yet effective policies are proposed from the few existing strategies for peak storage reduction owing to the constraints associated with the food program. With the actual data of the food program, reduction in peak stock was estimated for the recommended policies, including the operational cost saving in storage. The practical implications of these policies within the system were also discussed. Through peak reduction, the use of open storage can be significantly reduced, and this leads to better food grains management for effective food distribution. 相似文献
8.
目的 农业生产源头关乎到农产品安全,当前学界就农产品“一家两制”差别化生产相关研究已产生较大学术影响,影响社会舆论对食品安全的判断。方法 文章以19个村庄的调研为基础,检视“一家两制”概念及其理论预设后发现,农产品“一家两制”的差别化生产并非普遍而只是个别现象,已有研究存在证据不足和社会误读等问题。结果 (1)自留地因素是农产品“一家两制”差别化生产的主要证据,但该文认为自留地作为特殊的历史产物不应被纳入农产品差别化生产研究范畴。(2)农产品有差别的生产方式并不完全是农户有意为之的行为,也有无意之举或农作习惯等因素。(3)多元理性的逻辑模型与当前农业生产现实并不契合,生存理性、经济理性和社会理性均难以有效解释农户农业生产行为。(4)“一家两制”理论存在消极的重建食品安全信任、对农户的道德谴责和加剧消费者不信任的弊端。结论 已有“一家两制”概念及其理论研究存在解释力和契合度不足等问题。食品安全治理需从多元主体出发,而不应单纯将农产品安全问题归因于小农户。 相似文献
9.
超奈奎斯特(Faster-than-Nyquist,FTN)速率传输可以有效提高频谱效率,但这种非正交传输方式引入的严重码间串扰相应提高了接收端的处理难度。针对该问题,设计了一种基于循环成块传输的低复杂度检测算法。最优检测被建模为无约束的二元二次规划(Boolean Quadratic Program,BQP)问题,为了求解该NP-hard问题,采用无穷范数约束松弛原问题的非凸可行解集,并基于次梯度下降法提出松弛问题的有效优化算法。数值仿真结果表明,所提算法在误比特率(Bit Error Rate,BER)性能上优于频域均衡,且在可接受的性能损失范围内算法执行效率远高于理论最优的最大似然序列估计(Maximum Likelihood Sequence Estimation,MLSE)。 相似文献
10.
After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cleaning programs for COVID-19 can challenge the industry’s survival. We investigated how hotels that position their brand as a particular personality (sincere vs. exciting) could benefit from different communication styles (inclusion of numerical vs. verbal quantifiers) when presenting their COVID-19 cleaning procedures. Study 1 explored tourists’ central attitudinal responses toward hotels’ cleaning programs. Study 2 demonstrated that sincere hotel brands would benefit from using numerical and verbal quantifiers to communicate their cleaning policies, whereas exciting hotel brands would benefit only from numerical quantifiers. Our results invite hotel managers to use their brand personality positioning to influence tourists’ attitudes and intentions in a pandemic context. 相似文献