Copyright: a systemic marketplace icon

This article argues that copyright is a systemic marketplace icon because of the breadth of its effects on market operations. Copyright determines how intellectual property rights for creative work are allocated between the different actors involved in production and consumption, and must balance the civic priority of public access to creative work with the market-driven principle of rewarding private interests for their effort. This duality tends to polarise opinion about its implementation by rights holders, because very different ideological assumptions underpin civic and market objectives. Copyright discourses reveal how these ideological struggles play out among interested parties, who use the concept of copyright to make arguments about how markets should be structured, how creative work should be exchanged, and how consumers should behave. In the process, copyright is constructed, explained, branded and promoted as an object to which market actors must orient themselves if they wish to conduct themselves appropriately, and as a rationale for material changes to market structures. At the same time, copyright discourses reveal the implications of copyright, which invoke both the market and democracy, for the quality of democracy, the circulation of creativity, and the availability of public knowledge, and help explain why ideological struggles over copyright are so difficult to resolve.     

Analysing the media discourses surrounding DJs as authentic performers and artists within electronic dance music culture magazines

This paper critically analyses how the media construct, consolidate and perpetuate discourses surrounding DJs as artists. It explores representations of their status and roles in a selection of dance music magazines (Mixmag and DJ Mag) and the links to wider ideologies concerning music and dance culture such as authenticity, originality, innovation, cultural progression and performance. It considers how the media bestow DJs with artistic credibility and authenticity in addition to the range and type of references used to position DJs within the cultural landscape and hierarchy of electronic dance music culture. Furthermore, it discusses their sensationalist construction as powerful performers and the links between DJ performances and wider discourses surrounding event experiences. This paper concludes that not only do the discourses perpetuated serve to elevate and sustain the cultural status of DJs, they also validate and perpetuate a wider range of ideological notions within dance music culture. It also highlights the power relations between authors, audiences, DJs and promoters and the media’s role in sustaining the social capital of different players, through projecting a vibrant and dynamic culture.     

Enabling the language of accessible tourism

The growing body of literature on “accessible tourism” lacks a critical scholarly debate around its specific language use and nomenclatures. To fill this gap, this paper provides a first examination of language. Language provides a unique capability to resist, strengthen and reframe identities of individuals and groups, yet can also reinforce, weaken and perpetuate dominant worldviews of disability. A content analysis examined previous accessible tourism literature with results illustrating that diversity exists amongst the varying terminologies adopted by scholars. Terms were employed loosely, inconsistently and interchangeably, euphemistically with erroneous understandings and nuances. The paper concludes with critical discussion about the power of researchers to (re) produce oppression through language that maligns and misrepresents, or to (re) conceptualise and (re) construct the world we live in with liberating language that facilitates positive social change.     

微波消解-石墨炉原子吸收法测定金丝菊中镉的含量

本文采用硝酸-过氧化氢混合溶液,使用全自动微波消解仪消解金丝菊代用茶中的重金属镉,定容后用石墨炉原子吸收光谱法进行测定。结果表明,镉的工作曲线相关系数>0.995,相对标准偏差<4.4%,国家标准物质测定值在标示值范围内,回收率为92.5%~106.6%。该方法快速、准确,能够满足日常食品中镉的分析要求。     

Marketing strategy and the hunt for era V

ABSTRACT

This paper is a response to a recent special issue of the Journal of Marketing Management in which Shelby Hunt celebrates the achievements of 40 years of marketing strategy. In noting the passing of the ‘old guard’, Hunt calls on a new generation of scholars to meet the challenges confronting marketing and to develop new theories and frameworks to advance Marketing Strategy into Era V. We take for our inspiration Hunt’s own words, specifically his reference to the ‘promising’ and ‘problematic’ that he uses to characterise the current and latent state of marketing strategy. To build our vision and map out our agenda we offer an alternative reading of this discipline through the idea of Marketing Strategy as Discourse (MSAD). Within the paper, we outline the role that discourse can perform as a resource to reconfigure our appreciation of marketing strategy.     

技术购买与资源协奏式创新 ——基于技术吸收与整合互补性的联合中介视角

基于资源协奏理论，本文将外部技术购买、技术吸收和技术整合纳入同一框架，运用2005—2014年中关村国家高技术企业的面板回归和Tobit回归分析，研究技术购买影响创新的资源协奏机制。研究发现：技术吸收与技术整合在技术购买的创新实现中具有互补性，且二者基于互补性发挥联合中介作用，实现技术购买企业的资源协奏式创新。本文基于资源协奏框架探讨外部技术投入战略的创新效果实现机制，为技术购买实现创新机制的研究引入新视角，深化开放式创新理论和资源协奏理论。     

我国高比例加工贸易引发的思考

我国已经成为世界第三大贸易国,但在根据原产地规则计算的进出口总额中,加工贸易的比例正迅速增加,本文从进出口贸易的统计数据出发,指出这一现象源自外商投资企业贸易额占我国贸易额的高比例以及其自身贸易方式中加工贸易的高比例,分析了这种外商投资企业主导进出口贸易,且以加工贸易为主的格局对我国经济的短期和长期影响,就我国今后吸引外资的方向和国内企业的发展做了进一步探讨。     

Tractable Morality

This article discusses five propositions about managerial moral tractability -- that is, a morality that is amenable to the complexity of managers’ continual pressure to decide and act -- in their customer relations. The propositions come from the comparison of three case studies of different types of managers. To analyze the morality of managers, discursive practices of managers are studied. At the end of the article also some consideration is given to “information strategies” of managers, in relation to their tractable morality.Gjalt de Graaf received his Ph.D. at the Rotterdam School of Management of the Erasmus University Rotterdam. He worked for two years as an assistant professor ‘‘strategic management” at the Faculty of Economics and Business Studies of the Vrije Universiteit Amsterdam. Currently he works as a post-doc “Integrity of Governance” at the Faculty of Social Sciences of the Vrije Universiteit Amsterdam.     

Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible”

ABSTRACT

This article addresses the gap in research on visual and narrative persuasion in online fertility marketing contexts and reveals their reliance on rhetorical ruses embedded in the language of “choice” and “empowerment”. We assess four websites targeting women and men who have experienced infertility and expose their “digirhetrickery”, or use of deceptive rhetoric in digital space which exploits gendered stereotypes of the female body in ways that ultimately mislead their target markets about assisted reproductive technologies (ARTs) and the “liberatory” potential they offer. We advance digital rhetoric as an analytical method to the field of consumer research in order to engage in a reflexive analysis that reveals these underhand ideological operations. As “authorial voices” and narrative agents in digital advertising discourse are more cunningly subterranean, this study shows how the instrumentalization of “consumer empowerment” has become increasingly hyperbolic with particularly problematic consequences for infertile women consumers.     

我国在铁矿石贸易谈判丧失“话语权”原因和对策

我国是国际铁矿石的需求和进口大国,可以说是市场需方的一个大寡头,但是在每次的国际铁矿石贸易价格谈判中处于几乎"失语"的尴尬处境。本文分析了其原因并为改善这种不利处境为我国钢铁企业提供参考对策。