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Retailers must understand how trauma influences the consumer shopping journey and identify ways to mitigate any potential adverse effects. Two studies were conducted to explore trauma in the retail environment. First, a conceptual model was tested using structural equation modeling (SEM) based on survey data collected from 324 participants. Findings indicate that consumers who report previously experiencing traumatic events feel anxiety while shopping in retail environments, negatively influencing their ability to make purchase decisions. This outcome is due to challenges in adequately assessing stressful environmental stimuli and developing positive coping mechanisms. Consumer propensity for psychological hardiness was found to moderate this relationship. Next, a follow-up qualitative study from 110 consumers who reported experiencing instances of trauma identified potential ways for retailers to help consumers who have experienced trauma feel more comfortable in shopping environments. These findings extend research on trauma and consumer shopping behavior by identifying its impacts on choice confusion and stress appraisal and suggesting how retailers can support shoppers through a trauma-informed approach.  相似文献   
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通过室内实验生理生态学的方法研究了外源添加剂水杨酸(SA)对紫花槭抗寒性的影响。研究表明,在低温胁迫下,通过添加1.0mmol/L水杨酸能够显著降低(实验组)紫花槭的丙二醛(MDA)积累量、电解质渗透率;其可溶性糖含量明显高于未用SA处理的对照组。  相似文献   
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