农村新业态发展现状、问题与对策研究

近年来,农村新业态快速发展,成为农村经济发展的新动能。文章在介绍农村新业态发展现状的基础上,剖析了当前存在的顶层设计不清晰、要素制约突出、水平有待提升以及规范化不足等系列问题;结合乡村振兴战略全面实施带来的新机遇,提出要强化顶层设计、优化发展环境、加快转型提质、加大监管力度等政策建议,加快促进农村新业态健康有序发展。     

粮食主产区耕地健康产能评价 ——以河南省温县为例

研究目的:探寻适合中国新时代耕地产能评价的新理论与方法,界定耕地健康产能内涵,构建评价指标体系,并应用河南省温县验证。研究方法:基于"需求—功能—维度—要素—指标"理论框架,构建耕地健康产能评价指标体系,运用综合算法、"1+X"累加模型法、图层叠加法定量评价耕地健康产能。研究结果:(1)温县耕地产能和耕地健康诊断结果地域分异特征明显,以青峰岭为界,北部耕地产能和健康状况较南部好;(2)耕地健康产能整体状况良好,乡镇间差异明显;(3)耕地健康产能结果更多取决于耕地健康诊断,主要受耕地生产环境和耕地系统弹性影响。研究结论:耕地健康产能评价指标体系和评价方法有应用性。     

西北生态山岳旅游健康发展评估

生态山岳的旅游健康发展程度对山地旅游资源的可持续利用具有重要的影响。采用层次分析法和熵权法对2018年西北地区的华山、麦积山和天山天池的旅游生态健康进行了分析。结果表明:三大山岳景区旅游健康发展均处于健康状态;在资源健康方面,天山天池表现为非常健康,华山和麦积山处于健康等级;在环境健康方面,麦积山处于非常健康,华山和天山天池处于健康等级;在经济健康和旅游社会方面,三大景区均表现为健康。     

E-tailer personality and behavioral intentions: the application of self-congruity theory

The present study is an effort to develop an e-tailer personality scale. Subsequently, we check the impacts of e-tailer personality on self-congruity and behavioral intentions such as intention to re-shop and intention to recommend. We have followed a traditional scale development method – item generation, purification, and dimension assessment. A structure questionnaire has been used to collect primary data online. A structure equation model was used to analyze the data. This study has developed a e-tailer personality scale of five dimensions: sophistication, competence, excitement, sincerity, and convenience. The results of a structural equation model largely support the propositions that e-tailer personality is positively related to self-congruity. The results also show that e-tailer personality, behavioral intentions and self-congruity are positively related. A comparison of the developed scale with the existing brand personality scales, results in a unique dimension of e-tailer personality scale. Arguably, this study may be seen as a first study in an emerging economy and online retailing domain. The results have both academic and managerial implications.     

The role of brand personality,self-congruity,and sensory experience in elucidating sky lounge users’ behavior

This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn influenced hedonic and utilitarian values. While hedonic value significantly affected intentions to revisit and recommend, utilitarian value significantly influenced intention to recommend. Moreover, self-image congruity and values played a significant mediating role. Furthermore, the links from hedonic value to intentions to revisit and recommend, and from utilitarian value to intention to revisit were significantly moderated by sensory experience.     

Sustaining brand loyalty: The moderating role of green consumption values

Environmental issues are massively emerging in the current agendas of governments, businesses and consumers all over the globe. Consumers increasingly adopt a more energetic role in the environmental discussion and employ product consumption to manifest their contribution to the debate. Equally, a growing number of businesses try to affect positive social change, whereas others strategically approach green opportunities; at the same time, they persistently intensify their branding offerings to sustain loyalty. This article brings into discussion green consumption values as the authors aim to shed light into the way the latter moderate the effect of brand related factors, namely, brand experiences and brand personality, on brand loyalty. Based on data received from 413 participants and using the wearable technologies industry as the focal context, the study underscores the significance of green consumption values. Findings are discussed, and implications for managers are provided.     

Hubristic Start-up Founders – The Neglected Bright and Inevitable Dark Manifestations of Hubristic Leadership in New Venture Creation Processes

The hubris tradition of research has been criticized for limiting its scope by associating hubris predominantly with detrimental leadership behaviours. To counteract this bias, we provide a more nuanced exploration of hubris and consider both beneficial and detrimental manifestations of hubris in start-up founders’ leadership behaviours. Our analysis, based on qualitative data from expert interviews and two case studies, indicates that, whilst hubristic start-up founders are likely to fail overall, they also excel in creating and communicating visionary scenarios, steering employees through critical situations, and extracting commitment from third parties. These under-researched ‘bright’ manifestations of hubris allow start-up founders to lead their venture towards a stage, in which their visionary power and resilience become crucial prerequisites for economic progress. Our findings extend knowledge on hubristic leadership, offer new directions for the hubris tradition of research, and open up avenues for future research with a more balanced view of hubris.     

Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation

The MNC resellers are vastly competitive and capital-intensive. Based on the corporate brand orientation, the objective is to investigate how the individual dimensions of hotel industry’s brand orientation can improve a corporate experience and subsequently create superior hotel performance and retailer preferences. A model of the integration of the hotel industry’s brand orientation was tested in a survey conducted among MNC resellers from hospitality industry. Structural equation modelling was applied to gain insight into the various influences and relationships. The research makes two main contributions. It makes a theoretical contribution by classifying the integration of the hotel industry’s brand orientation for hospitality industry and from this extrapolate key suggestions for further study. The continuous evolution and economic influence of the hospitality industry require the application of innovative marketing practices.     

Attracting potential blood donors: The role of personality and social marketing

Globally, society has been facing several and growing health problems, which increased the importance of efforts towards social change. In this context, using social marketing to create and implement programs that foster behavioural change has increased in the public health community. One of the health problems that society has been facing is the unceasing need for blood products, so the subject of blood donation became an important research topic in the area of social marketing, as social marketing strategies can contribute to solving this problem. It is essential to understand the factors that motivate individuals to donate blood, to enhance the recruitment and retention of blood donors. Our study aims at evaluating the key personality factors that influence blood donation behaviour to reach a higher understanding of what concerns this global issue. The method used to analyse the data is ANOVA. We conclude that the Personality of potential donors is significantly different from the non-donors' regarding Openness to Experience and Agreeableness. These results suggest that potential donors might perceive blood donation, as well as the associated barriers, differently from non-donors. Based on our findings, we suggest some perspectives for future research in this area.     

品牌形象对消费者行为倾向影响的实证研究

本文认为,品牌形象影响并决定着人们的购买和消费行为,独特的品牌形象可以帮助企业确立品牌定位,阻止品牌竞争,改善品牌的市场表现。品牌形象由品牌表现、品牌个性、公司形象三个维度构成,三者不存在层级关系。其中,品牌表现是影响消费者行为倾向的主要因素;品牌个性影响消费者行为倾向,但影响程度较弱;公司形象通过品牌表现和品牌个性间接影响消费者行为倾向,对消费者行为倾向无显著影响。文章提出,企业可以通过三种品牌形象进行品牌定位,即品牌功能属性定位、品牌个性定位、公司形象定位,品牌形象管理即企业进行品牌定位的过程。对于中国企业来讲,品牌个性和公司形象的定位更值得关注。开发独特的品牌形象,建立吸引人的差异化的品牌形象的品牌战略,加强企业品牌形象的推广,是提高顾客忠诚度的根本途径。