Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study

ABSTRACT

Alumni communication is vital in sustaining the relationship between alumni and their alma maters. This research investigated four cohorts of alumni, and their intentions to use a range of traditional and digital communication channels, including social media. An online questionnaire was sent to 8060 alumni and resulted in 595 usable responses, yielding a 7% response rate. The research results showed that alumni have the highest intentions to use the alumni e-newsletter and the alumni Website and the lowest intentions to use social media, e.g., Twitter, Instagram, and YouTube. Among alumni cohorts, significant statistical differences in their intentions to use these communication channels were identified. Given our findings, alumni communication staff are encouraged to leverage different communication channels targeting alumni in different age groups.     

Challenges for regional science research: past and present

With regional science now into its seventh decade, it is timely to step back and look at what regional science is about, the past challenges it has faced, particularly its relevance, and to identify some of the challenges it has confronted in the past and at present. The paper demonstrates regional science research has had, and continues to have, policy relevance, as well as being relevant for business, and has addressed important issues. It provides an overview of recent commentaries on issues regional scientists might now be addressing.     

电子商务技能型人才需求与高职教育培养匹配研究

产业转型升级发展对专业技能型人才的需求发生变化,作为技能型人才重要培养主体的高职院校,面临着如何培养新时代高素质技能人才的挑战。通过招聘大数据挖掘电子商务技能型人才的需求特征,同时调研相关高职院校电子商务专业人才培养现状,分析供需匹配度。结果表明:电商企业需要德技并修的高素质技能型人才,而高职院校的课程体系以专业技能、商务技能等硬技能教学为主,忽视综合素养软技能教育,同时,高职院校电子商务专业课程开设未能根据行业技术更新和产业转型发展及时调整。基于研究结果,从课程体系建设、校企合作深化、工匠精神培育等方面提出相关建议。     

Gaps in tourism education and workforce needs: attracting and educating the right people

The intense development of the tourism industry requires a skilled and qualified workforce. It is important to attract the right candidates to the tourism education, and subsequently provide relevant education to prepare students for the industry after graduation. While work placements may be useful and important to some extent, they are not the ideal solution. Hence, alternative approaches such as simulations and flipped classrooms may be applied. To provide realistic expectations, a closer collaboration between industry operators and education providers is needed. Education providers should assume a more proactive role by inviting tourism operators and integrated them in the tourism education programmes as guest lecturers.     

Higher education and stakeholders’ donations: successful civic crowdfunding in an Italian university

Can civic crowdfunding be used to improve the structures and services offered by public universities? Are stakeholders willing to make donations to such projects? This paper answers these questions by analysing a successful civic crowdfunding project in an Italian university. Stakeholders were found to be willing to engage in crowdfunding and make donations. The key to success is to ensure effective communication and to draw on feelings of belonging to the institution.     

新形势下高职后勤党建与社区党建共驻共建模式探讨

论文对高职后勤党建与社区党建共驻共建模式的背景及基础进行综述,分析加强社区党建的重要性以及社区党建工作的现状,论述高职后勤党建工作的基础、优势与促进社区共驻共建的重要性,提出高职后勤党建与社区党建共驻共建模式,并对这种共驻共建的模式提出优化思路,以期为现代党建工作提供思路,以供参考。     

石油化工专业群顶岗实习问题及对策研究

高职院校顶岗实习是学生将理论知识付诸于生产实践的重要环节,因此,完善学生顶岗实习机制对于学校人才的培养具有重要意义。论文以广州工程技术职业学院石油化工专业群为例,根据学生在顶岗实习过程中的实际情况,分别从学生、学校和企业三个方面剖析了广州工程技术职业学院专业学生顶岗实习所存在的种种问题,并提出了相应的改进措施,为同类院校提供了参考与借鉴。     

一种基于自适应相似矩阵的谱聚类算法

为了消除在构建谱聚类算法的相似矩阵时,高斯核函数中尺度参数的波动影响,构建了一种自适应相似矩阵,并应用到谱聚类算法中。自适应相似矩阵中数据点间的距离度量采用测地距离算法,相距较近的两点间的距离近似于欧氏距离,相距较远的两点则先根据欧氏距离得到每个数据点的k个近邻点,然后累加近邻点的测地距离,由此得到每对数据点间的最短距离。两点间的局部密度用共享近邻的定义来表示,更好地刻画了数据集的本征结构。在5个人工数据集和国际通用UCI数据库中的5个真实数据集上进行实验。实验结果表明,所提算法的聚类准确率高于对比算法的准确率,对复杂分布数据有很强的自适应能力。研究成果为数据挖掘及机器学习提供了思路和方法。     

“双高计划”呼唤高职院校补齐教师队伍建设短板

教师是兴教之本、立教之源,是实施"双高计划"建设最重要、最直接的力量。大力加强教师队伍建设是高职院校高质量发展的迫切要求。当前高职院校教师队伍存在总量不足、高层次人才短缺、双师素质不高、创新能力不强等问题,必须引育结合、创新机制、激发活力,补齐短板,提升整体实力和水平。