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1.
近20年来,我国高等职业教育得到了飞速发展,已进入内涵建设的关键时期.当前,我国的高职教育理念存在误区,普遍存在重技能、轻素质,重智育、轻德育的“偏科”现象,加强思想品德和人文素质教育势在必行.高职院校必须转变教育观念,把“做事”和“做人”结合起来,提高学生的综合素质,实现“能力本位”向“素质本位”转变,从而真正培养出德、智、体、美全面发展的高素质技术技能型人才.  相似文献   
2.
We compare certification to a minimum quality standard (MQS) policy in a duopolistic industry where firms incur quality-dependent fixed costs and only a fraction of consumers observe the quality of the offered goods. Compared to the unregulated outcome, both profits and social welfare would increase if firms could commit to producing a higher quality. An MQS restricts the firms׳ quality choice and leads to less differentiated goods. This fuels competition and may therefore deter entry. A certification policy, which awards firms with a certificate if the quality of their products exceeds some threshold, does not restrict the firms׳ quality choice. In contrast to an MQS, certification may lead to more differentiated goods and higher profits. We find that firms are willing to comply with an ambitious certification standard if the share of informed consumers is small. In that case, certification is more effective from a welfare perspective than a minimum quality standard because it is less detrimental to entry.  相似文献   
3.
The paper analyses the optimal pricing of the product quality scheme when concerns for relative standing exist among consumers. We demonstrate that if the proportion of high‐value consumers is over (respectively, under) 1/2 of the total consumers, a firm has an incentive to select a large (respectively, small) quality gap among products. Therefore, there exists a cut‐off level for status concerns, which eliminates quality differences, and the firm assigns the same quality to all the consumers. These results indicate that consumers’ qualities will reflect distortions at the top and bottom. Accordingly, the firm's profit depends on which consumer category is larger.  相似文献   
4.
Dining is a major attraction for tourists visiting Taiwan. In 2008, the Taipei City Government commissioned a project to produce a list of recommended restaurants in Taipei for tourists. To facilitate the selection process, we developed a restaurant rating scale using a mystery shopper approach. This study entailed 20 questions that covered all elements of the consumers’ dining experience in a table-service restaurant setting, as well as a comprehensive mystery shopper training program to ensure consistency of quality in the evaluation process. This research involved the top 500 restaurants in Taipei. The findings revealed that our rating scale achieves internal consistency, validity and model fit. This study provided an important tool for further industrial applications and research opportunities. Further, this study proposes future research directions.  相似文献   
5.
In the air transportation industry, web-based marketing has already been widely applied to service frequent customers as well as to attract new ones. The importance of attracting new customers and keeping existing ones loyal to e-ticketing on airline websites is crucial. Accordingly, this study proposes an integrated model for evaluating the effectiveness of airlines' websites from a customer point of view. This model is based on the three perspectives of the marketing mix 4Ps, E-SERVQUAL and Expectancy Disconfirmation Theory. E-marketing and E-SERVQUAL features are divided into three dimensions, specifically information, system and service disconfirmations. The methodology was applied based on Structural Equation Modeling (SEM) and was administered to online customers who carry out e-ticketing via an airline website. The results show that customer disconfirmations have a positive significant impact on overall customer e-satisfaction. The significance of this relationship was more considerable in the service dimension of e-marketing, as well as the system dimensions of E-SERVQUAL and e-marketing. Moreover, overall e-satisfaction was found to mediate the relationship between customer disconfirmations and consumer e-loyalty.  相似文献   
6.
苹果强势品牌构建策略探析   总被引:1,自引:0,他引:1  
强势品牌对提高顾客心理满足与体验,形成品牌忠诚有重要作用。苹果公司通过开发人性化的时尚创新产品,引领着时尚潮流;通过在产品、性能、UI(操作系统)、渠道等方面的差异化;通过运用恰当的营销手段和策略:采取上市前的创新饥饿式营销策略、病毒式网络营销和体验营销相结合的策略,所有这些有效的构建强势品牌的措施,值得中国企业学习。  相似文献   
7.
利用2007—2011年A股上市公司为样本,实证检验了自愿披露的内部控制自我评价报告和鉴证报告均能够为信息使用者所辨别和利用,增强了对会计盈余数据的信任和理性应用,最终体现在对盈余价值相关性的正面影响上,且内部控制鉴证报告信息的信号传递效力强于内部控制自我评价信息。  相似文献   
8.
使用2008—2011年沪、深A股上市公司的数据,考察审计市场集中度与审计质量的关系及外部制度环境的调节作用。研究发现,在全样本中,审计市场集中度与审计质量显著负相关,审计市场集中度的提高并未改善审计质量,而且外部制度环境的调节作用并不显著。进一步按照外部制度环境分组检验的结果发现,在制度环境较好的地区,审计市场集中度与审计质量显著负相关,说明外部制度环境的改善可以减弱审计市场集中度对审计质量的负向影响。  相似文献   
9.
外商直接投资促进了一国的经济发展,同时也促进了就业机会的增加,在增加就业数量的同时,也会对就业质量产生重要的影响。利用我国省级面板数据研究FDI对我国就业质量的影响,研究结论表明:就全国层面角度而言,FDI显著提高了劳动者的就业质量;就我国不同地区层面而言,东中西部地区在参与FDI的过程中,FDI对于就业质量的影响方向一致,但是呈现东中西部逐渐减弱的态势。在此研究的基础上还验证了FDI对于就业质量的影响呈现“N”型曲线特征,且当前FDI的进入对于我国就业质量的影响处于“N”型曲线第一部分和第二部分的转换阶段。  相似文献   
10.
This article is a continuation of the issue in the field of assessment of (dis)advantages resulting from the implementation of the quality management systems (QMS) in a structure of the organization. The publication uses the results of studies conducted in the range of assessment's information completeness provided by the certification bodies (CBs) in the context of advantages and disadvantages of the QMS implementation in accordance with PN-EN ISO 9001. In addition, an attempt to define a tool for the QMS assessment of (dis)advantages in the organization has been made. The basis for empirical analysis of the issue was the information provided by an accredited management systems CBs recommended by the Polish Centre for Accreditation (PCA). There are 33 units in Poland, which were granted by PCA with the accreditation within the range of ISO 9001:2008. In the first stage of the research work, a substantive analysis of websites content among mentioned CBs has been carried out. In addition, the paper proposes use of semantic differential method (SD) to evaluate (dis)advantages of the QMS. SD adaptation for the assessment of the QMS (dis)advantages is the authorial concept. The authors hope for polemic in this area. In the face of obtained results, an authorial SD construction has been proposed, which is useful and may help in the formulation and conveying of the relevant (reliable) information to potential clients in the range of (dis)advantages resulting from the QMS implementation to the organization. As a consequence, the recommendations have been set, which are kind of guidelines that could significantly influence the realignment of the information state conveyed on the internet by the CBs.  相似文献   
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