游客感知视角下乡村旅游质效提升维度研究——以西双版纳傣族园为例

发展乡村旅游是实施乡村振兴战略的重要途径，对促进乡村经济发展具有重要作用。以西双版纳傣族园为案例研究地，通过SPSS和AMOS实证探究游客感知视角下乡村旅游质效提升的维度。结果表明：游客感知视角下的乡村旅游质效提升包含旅游地感知、地方认同感、主观幸福感、环境责任行为4个维度；地方认同感和旅游地感知对乡村旅游质效提升的影响力较强，其次是主观幸福感和环境责任行为。     

The bright side of disorganization: When surprise generates low-price signals

The research problem of this paper attempts to understand the effects of disorganized versus organized shelves on search information. Contemporary retail studies have tended to discover how the organization of displays can evoke increased consumer attention. Thus, the purpose is to examine how disorganization cues shelf displays foster surprise through information search and the implications of that process for visualizing low-price signals. In three experiments carried out using eye-tracking devices and face reader techniques (two in the laboratory and one in the field), empirical evidence is presented that disorganization cues can generate an increase in information search generated by cognitive processing, increased emotional surprise manifested levels via schema discrepancy, and perception of low-price provoked by the attempt to reduce the risk of choice.     

The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types

While artificial intelligence products are widely used in the market, their anthropomorphic appearance design is becoming a frontier issue in product strategy and consumer behavior research. The aim of this study was to investigate the influence of anthropomorphic appearance on consumer behavior and brand evaluation under different AI product types. It was conducted in China, a new but rapidly-growing country in the field of Internet, AI technology and AI product consumption. This study conducted four situational experiments with a 2 (anthropomorphic design: anthropomorphic vs. non-anthropomorphic) × 2 (product type: hedonic vs. utilitarian) between subjects’ experimental design. Data was collected from 1172 Chinese “Digital Natives” by using a structured questionnaire. The findings revealed that for hedonic AI products, anthropomorphic appearance improves consumers' purchase intention and brand evaluation through perceived entertainment, and intelligence level significantly moderates the mediating effect of perceived entertainment; while for practical AI products, anthropomorphic appearance improves consumers' purchase intention and brand evaluation through perceived usefulness, and intelligence level does not significantly moderate the mediating effect of perceived usefulness. There is no significant moderating effect of intelligence level on perceived usefulness. The study contributes to development and validation of a more comprehensive understanding and theoretical foundation of anthropomorphism, and furthermore explores the impact of anthropomorphic appearance on consumer behavior and brand evaluation under different AI product types. This study also provides insights for companies to apply anthropomorphic strategies.     

区域耕地生态价值补偿量化研究——以新疆为例

[目的]在耕地保护形势日趋严峻的情形下,开展耕地生态价值补偿量化研究对了解耕地外部性价值的大小及深化耕地生态价值的量化方法和思路具有重要意义。[方法]文章以新疆为例,从14个地州市的耕地生态服务价值出发,将生态超载指数作为耕地生态服务价值与生态足迹在各地州市转移的测度,同时综合考虑各地州市的经济发展状况,通过构建市域生态价值补偿量化模型分别测算各地州市耕地生态价值补偿量。[结果](1)2015年新疆耕地生态服务价值整体上有盈余输出,全疆共可获得生态补偿费103.31亿元;(2)2015年新疆南北疆耕地生态服务价值比为1:1.7,生态足迹总量比为1:2.2,生态超载指数北亏南盈,表明南北疆耕地生态足迹和耕地生态服务价值间呈"空间异位"格局;(3)新疆北疆乌鲁木齐市、克拉玛依市、吐鲁番市及哈密市共需支付耕地生态补偿费55.67亿元,北疆(乌鲁木齐市、克拉玛依市、吐鲁番市及哈密市外)和南疆地区分别可获得生态补偿费为96.59亿元和62.39亿元。[结论]该文可为新疆各地州市构建耕地生态价值补偿路径提供新思路,也可为以耕地生态价值量确定耕地保护指标和构建耕地生态补偿机制提供参考。     

Are they telling the truth? Revealing hidden traits of satisfaction with a public bike-sharing service

Public bike-sharing systems (BSSs) are an emerging mode of transportation introduced by municipalities to solve congestion problems in metropolitan areas, especially when integrated with other types of transportation. In the last years, the number of public bike-sharing services has been constantly on the rise all over the world, and generally the overall satisfaction with them is high. However, satisfaction with public services is driven by mechanisms that can differ from those in the private sector. It is important to establish to what extent a high satisfaction is genuine or simply ephemeral. Even “old” public services (like public transportation) become “gold” when accompanied by the introduction of new technologies. In this paper we analyze this phenomenon using data from a satisfaction web-survey conducted among customers of the public BSS “BikeMi” in Milan, Italy, in a period when mobile technologies have been introduced to speed up the service. On analyzing the responses to satisfaction questions using simple summary statistics, the level of satisfaction resulted very high. However, our aim was to look for potential “darker” sides of the service by detecting possible hidden satisfaction components. For this purpose, we used the Nonlinear Principal Components Analysis, which is particularly powerful in this context. A simple textual analysis was also performed as a validating test. Results from our analysis indicated that satisfaction is flawed by a set of factors like the mechanics of the bikes, the picking and dropping system, and the apps used to organize the service. Less concern was detected for more general aspects of the service.     

陕西农村居住地生态环境影响因素分析

[目的]随着农村城镇化进程的加快,由此引发的农村居住地生态环境恶化已成为制约农业和农村经济可持续发展的瓶颈,加强农村居住地生态环境保护和治理,是目前亟待解决的重要问题。研究分析农村居住地生态环境影响因素,为有效改善居住地生态环境提供重要理论依据。[方法]以陕西省为主要研究区域,采用层次分析法,构建矩阵模型,研究影响陕西省农村居住地生态环境的农民因素、生产活动和政府因素3个层次,包括周边乡镇企业废物排放、农用投入品的使用、畜禽养殖业废物排放、人均消费支出、农村人均家庭纯收入、农村家庭恩格尔系数、环保意识、政府监管力度、环境保护财政支出,相关政策法规等10个因素所占权重,得到不同因素的重要性排序。[结果]乡镇企业废物排放、农用投入品的使用、农村人均家庭纯收入和农村人均消费支出是影响农村居住地生态环境的主要因素,且重要性排序为乡镇企业废物排放农用投入品的使用农村人均家庭纯收入农村人均消费支出。[结论]加强乡镇企业废物排放管理和农用投入品的生产和使用审查,降低不必要的消费支出,同时为农民提供更多的就业机会,提高人均家庭村收入,是目前改善农村居住地生态环境的有效措施,为农民提供一个安全舒适的居住场所,这也将有利于农村经济的可持续发展。     

河北省北部山区农村生态环境治理及绩效评价

[目的]农村生态环境是一个复杂的系统,严重的生态环境问题制约着农村经济的发展以及新农村建设,探讨其治理和绩效,有利于解决生态环境建设中的各种问题,对于区域发展具有重要的理论和实践意义。[方法]文章通过构建农村生态环境治理及绩效评价指标体系,采用层次分析法确定各个指标的权重以及灰色关联法分析各指标间的灰色关联度。[结果]河北省北部山区农村生态环境治理绩效评价指标体系要素层中权重值大小依次为生态经济(0. 483 9)、生态环境(0. 273 6)、生态人居(0. 137 1)、生态保护(0. 105 4),说明该地区农村经济水平已达到一定水平,但生态环境、生态保护等仍有待提高。灰色关联法计算结果表明河北省北部山区生态环境中关联系数最高的是畜禽粪便处理率(0. 754),生态经济中关联系数最高的是农民人均纯收入(0. 624),生态保护中关联系数最高的是化肥施用量(0. 846),生态人居中关联系数最高的是饮用水合格率(0. 682),而关联度大小依次为生态保护(0. 724)、生态环境(0. 662)、生态人居(0. 573)、生态经济(0. 543),说明该地区生态环境治理仍有很大空间。[结论]研究结果指出河北省北部山区农村生态环境治理的不足,为进一步完善区域生态环境具有重要的指导意义。     

动态能力理论视角下战略柔性对企业绩效的影响研究---差异化动态环境规制强度的调节效应

当前企业推进绿色转型进程、提升企业绩效,是实现高质量发展的重要途径。鉴于企业主动应对内外部因素联动影响的重要性,以动态能力理论视角,在探讨了企业变革发展驱动机制的基础上,尝试构建动态环境规制嵌入下的战略柔性与企业绩效的理论框架。分析并实证检验了战略柔性对企业绩效以及差异化强度的动态环境规制在二者关系中调节效应的作用机理和边界。研究结果显示,当前情境下,前瞻柔性、响应柔性对企业绩效均有显著的正向影响,且响应柔性的贡献度较高;两者交互效应亦能显著的正向影响企业绩效;表明企业对环境变化的预测、反应能力以及将两者协同配合是绿色转型发展的重要措施。一般强度的动态环境规制在前瞻柔性、响应柔性与企业绩效的关系中均不起显著的调节效应;高强度动态环境规制仅在响应柔性和企业绩效的关系中起显著负向调节效应;表明动态环境下,一般强度的政府规制政策对企业的决策和创新等行为更多的是无显著影响,充分尊重其自主发展;同时政府要根据环境变化,合理控制环境规制实施强度,谨防给企业应对环境冲击造成额外的负担。综合研究结果,提出企业加强多重柔性机制建设的力度和政府注重环境规制政策引导作用的策略,最终实现各利益相关者协同推进高质量发展的目标。     

水生态系统服务供需视角下的水网乡村 适应性规划策略——以吴江张鸭荡片区为例

苏南乡村地区一直是中国乡村建设的先行区域，特殊的纵横交错的水网结构构成了一个错综复杂的系统，呈现出其他地区不具有的复杂性和生态特殊性。随着城镇的扩张，乡村的发展建设使其水网空间的平衡发展面临极大的挑战。传统单一静态的规划方法逐渐显示出无法适应经济、社会等发展要求的缺陷。苏南乡村地区以水为核心，从水生态系统服务供需关系的视角下探究水网乡村的适应性规划策略更加适应当前的乡村现状和需求。以传统水网乡村空间形态转译为基础，建立水生态系统供需服务评估体系，在评估水生态系统服务供需能力的基础上，分析供需分异模式及供需矛盾。从构建乡村水域空间生态格局、乡村水域空间功能分区规划，以及乡村水域空间多情景预判3个方面，提出苏南水网乡村的适应性规划策略，并为水网乡村的生态实践提出新思路。     

我国牧区草原生态补偿机制构建研究

［目的］通过构建一套科学、合理的牧区草原生态补偿机制，解决牧区近10年来主要实施的一系列生态治理项目和措施中存在的草原生态补偿标准普遍偏低、政策缺少灵活性、监管体系不够完善、缺乏相应保障机制等问题。［方法］通过对国内有关草原生态补偿机制相关文献分类梳理，基于我国牧区草原生态环境现状，对比分析国内外实践，总结国外成功经验，定性分析补偿机制要素，对草原生态补偿机制进行全面、系统地分析论述。［结果］我国牧区草原生态补偿主体应以各级政府为主； 补偿对象应包括牧区牧民、草原生态环境保护的投资者和建设者以及牧区地方政府； 因保护草原生态环境而导致牧区和牧民的发展权受限由此产生的机会成本作为草原生态补偿标准； 补偿方式以中央财政纵向转移支付为主，以市场补偿为辅的组合模式。保障机制需完善法律法规、公众参与、监督管理、绩效评估等方面建设。［结论］我国牧区草原生态补偿机制的构建须对补偿责任主体、补偿范围、补偿标准、补偿方式及补偿保障机制等各要素要进行整体性、系统性深入分析，才能确保草原生态补偿机制能够满足牧区实际需求，提供有力保障。