Consumer Quality Perception in Traditional Food: Parmigiano Reggiano Cheese

Abstract

The paper aims to classify the quality cues and attributes of grated Parmigiano Reggiano cheese, an Italian traditional food cheese, exploring if they affect consumers’ quality perceptions and expectations. Analysis is based on a questionnaire administered in hypermarkets where grated Parmigiano Reggiano is sold. A factor analysis, using varimax rotation, and a cluster analysis, were performed, using the Stata 12 software package. The clusters used were: geographical origin and packaging (cluster 1); price, brand and quality certification (cluster 2); all sensory attributes (cluster 3); and a combination of sensory attributes with price, brand, and quality certification (cluster 4). This is the first study to examine the quality cues and attributes affecting quality perception and expectations of cheese for grated Parmigiano Reggiano from a consumer perspective. It is also the first to classify cheese attributes following a quality approach, encompassing previously studied sensory and other attributes.     

Broadening the concept of rational economic behavior: A case study of cheese making at the Abbey of Tamié

Through an analysis of the business activities of a Trappist monastery, an attempt is made to add to the understanding of how ethical considerations, custom, and culture, as well as the profit motive, affect how actual economic decisions are made. This analysis is implemented through a case study of the cheese-making business of a monastery in the French Alps where the tradition of cheese, agriculture, and monks is important to the culture and customs of the area. The analysis finds that the monks are able to successfully conduct their business in ways that honor their custom and culture within the religious confines imposed by the monastery.     

Institutional Market Power in Comté: Insights from a ‘Double Marginalisation’ Model

This article explores the economic efficiency of a horizontally and vertically coordinated industry where upstream producers are atomised, but downstream processors are few, explicitly considering participation incentives and allowing the coordinated industry to exert market power towards buyers. The model offers insight into the probable social impacts of the government‐sanctioned supply control scheme in place in the French Comté cheese market, suggesting it falls short of constituting a Pareto‐improvement compared with a laissez‐faire situation. More generally, our theoretical model provides guidance to identify instances where encouraging industry coordination may be socially desirable. We formally introduce the concept of ‘seller‐equivalent degree of overall market power’ of the separated industry, a market characteristic comprised of measurable or inferable parameters, the value of which is shown to determine the potential for Pareto improvements through industry integration.     

The influence of immigration and international tourism on the demand for imported food products

The role of immigration and international tourism in food product imports, as two factors which potentially influence the (trans-) formation of tastes in a country, is theoretically and empirically analysed. In using an econometric error-correction specification of an import demand function, the scale of the impact of these two factors is estimated for the case of Germany (annual data from 1967 to 1990). The results show that, while aggregate food import demand from India, Thailand, China and Turkey is inelastic with regard to migration to Germany and international travel activities of Germans to these destinations, the estimated average elasticities for imports of wine, cheese and processed/preserved vegetables from France and Italy are all well above unity, thus suggesting that immigration and international tourism may indeed affect the import demand for certain food products.     

Marketing Premium Food Products in Emerging Economies

Abstract

Developing branded food products, that signal higher standards, presents a challenge to processors in newly emerging markets. Many studies have been conducted to learn about consumer awareness and willingness to pay for higher quality products with particular attention to local origin, organic, or environmentally friendly products in developed countries. This study focuses on attributes that may increase demand for domestic cheese in Macedonia. We find the willingness to pay to premiums for higher quality, taste, consistency and certified “safe” cheese is relatively high, and with respect to determining target markets, income, region, shopping behavior and various other demographics all help to delineate potential consumers of premium cheese.     

Traditional Food Products: The Effect of Consumers’ Characteristics,Product Knowledge,and Perceived Value on Actual Purchase

The study demonstrates the importance of customer orientation in markets dominated by small food and drink manufacturers. The study evaluates the effect of consumers’ personal characteristics and perceptions on purchase and provides better understanding of their role in business development in specialty food markets. The United Kingdom’s Mediterranean food market was chosen as a context, focusing specifically on Greek feta. Two hundred seventy-three UK specialty food shoppers were surveyed online to determine what aspects of consumers’ cognition and what personal characteristics would affect purchase decisions. The findings reveal, through 3 models (R² = .26/.20/.19), that product knowledge (p < .01), country of origin (p < .10), perceived transactional value (p < .10), consumers’ life stage (p < .05), and available income (p < .01) are 5 critical factors affecting decision making. The managerial implications for small and medium sized enterprises (SMEs) lie in the need to create and deliver value to consumers by informing production decisions on consumers’ insight rather than on customers’ (wholesalers, retailers) specifications.     

Coupon Redemption and Its Effect on Household Cheese Purchases

By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values on coupons and unit values are taken into account in the model to correct for selectivity bias. Correlations among the three equations are found to be significant. Empirical findings show that high-quality choice significantly decreases cheese purchases, while cheese coupon usage significantly increases purchases. We find that higher income households select higher quality cheese, while larger households choose lower quality cheese. For coupon redemption, we find that African-American and Hispanic households redeem less, while Asian households have no significant difference compared to Caucasian households.     

Analyzing the Market for Imported Cheese in Mexico

Rapid growth of U.S. dairy exports to Mexico began even before the 1994 North American Free Trade Agreement (NAFTA) and has been fueled by rapid population increases coupled with an expanding Mexican economy. This study uses a nonlinear approximate almost ideal demand system (NLAIDS) to estimate own and cross-price elasticities in the Mexican cheese import market to better understand market behavior and to assess the comparative position of the UnitedStates relative to other cheese market participants. Results of this study imply that attributes of cheese play a strong role in the composition of Mexican cheese import market.     

Measuring market power in the French Comte cheese market

A new empirical industrial organisation approach is used tomeasure seller market power in the French Comté cheesemarket, characterised by government-approved supply control.The estimation is performed on quarterly data at the wholesalestage over the period 1985–2005. Three different elasticityshifters are included in the demand specification, and the supplyequation accounts for the existence of the European dairy quotapolicy. The market power estimate is small and statisticallyinsignificant. Monopoly is clearly rejected. Results appearto be robust to the choice of functional form and suggest littleeffect of the supply control scheme on consumer prices.     

还原染料筒子纱染色的色光控制

针对还原染料筒子纱染色的色光波动问题，从染料还原、染色条件、氧化条件、皂煮条件、烘干条件等几个工艺因素方面研究了还原染料筒子纱染色的色光控制方法。通过对获得的实验数据进行综合分析，掌握了影响色光的主要工艺因素，从而达到控制色纱色光稳定性、提高色纱产品质量的目的。