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1.
Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host country (host celebrity) vs. a celebrity from the country-of-origin (origin celebrity). Utilising the match-up hypothesis, this research applied a quasi-experimental design, consisting of a mixed method approach, which combined eye-tracking and self-report data. Convergent results across three studies demonstrate that an origin celebrity elicits a higher intention to visit, mediated by the emotional arousal evoked from the endorsement. Eye-tracking analysis demonstrated that an origin celebrity elicits a higher degree of visual attention and emotional arousal when the advertised scenery is familiar. However, this promotion effect disappears in unfamiliar scenery. This research contributes to an evolving debate on celebrity endorsement in tourism, revealing the psychological and physiological mechanisms underpinning the effectiveness of destination marketing campaigns. 相似文献
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提出了一种由单形规范线性分段(SCPWL)函数与记忆多项式级联的数字预失真器,并给出了复数域两步最小二乘参数辨识算法。不同于以往一种预失真器适用一种功放模型的情况,所提的预失真算法利用SCPWL函数的分段特性以及记忆多项式的非线性记忆特性,在完成参数辨识的同时自动地调整结构,可适用于传统以及强非线性新型功放模型的线性化补偿。将所提预失真器分别应用于传统记忆多项式、两箱模型以及新型包络跟踪功放。经过计算机仿真,功放输出的幅频特性和频谱曲线表明所提预失真器能够有效地补偿多种功放的非线性特性。算法仿真比较结果也表明,针对包络跟踪功放,所提复数两步最小二乘算法的邻道泄漏比(ACLR)可改善约35 dB,性能优于最小均方(LMS)类算法约30 dB。 相似文献
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指数滤波器是一类新构造出来的输出信噪比和目标时延分辨力随指数变化的滤波器,该滤波器在损失一定输出信噪比的前提下可以有效提高目标时延分辨力,从而提高目标时延估计精度,但仅采用单个指数滤波器仍存在输出信噪比和目标时延分辨力均达不到实际需求的情况。在乘积型高阶模糊函数乘积运算的启发下,在指数滤波器的基础上提出了一种新的乘积型指数滤波器,并分析了该乘积型指数滤波器的输出信噪比及目标时延分辨力等性能。仿真实验表明,所提的乘积型指数滤波器在低信噪比情况下可以更有效提高多目标时延估计精度,且算法简单易于实现,适用于背景复杂的多目标参数估计任务。 相似文献
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Perceptions of older consumers regarding food packaging as a prerequisite for its improvement: A case study of Polish market 下载免费PDF全文
Jarosław Świda Michał Halagarda Stanisław Popek 《International Journal of Consumer Studies》2018,42(3):358-366
In many societies, the scale of demographic change associated with increased longevity has the potential to influence the market for consumer goods. As a result, continuous improvement in packaging design that takes into account the needs of older people should become an important challenge for both packaging producers and product manufacturers. Due to the fact that there is limited research concerning the design of food packaging for older people, the aim of the study was to identify the expectations of this group of consumers in this respect. Milk packaging was selected as a model subject of study. Factors influencing older consumers and their buying patterns when purchasing milk have been thoroughly examined. The research was conducted among people over the age of 60 with the use of three methods: a questionnaire (600 subjects), an in‐depth interview (60 subjects) and eye tracking (30 subjects). The results of the study show that older consumers have specific preferences regarding packaging type and design. When considering milk packaging, for example, they prefer glass bottles, simple graphics and font and subdued colours. They most frequently look for information concerning the product's expiration date, its producer's name and its composition. Eye tracking revealed that the older the consumers are, the more problems with finding expiration date they have. The time required to find such information, however, strongly depends on where exactly the expiration date is printed on the packaging. The preferred place in this case is the top of the bottle. Older consumers identify product's brand with the name of the producer. Moreover, the absence of the term ‘ingredients’: on the milk packaging oftentimes causes confusion among older people, who are concerned about potential food additive content. 相似文献
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深度学习模型中的特征金字塔网络(Feature Pyramid Network,FPN)常被用作合成孔径雷达(Synthetic Aperture Radar,SAR)图像中多目标船舶的检测。针对复杂场景下多目标船舶检测问题,提出了一种基于改进锚点框的FPN模型。首先将特征金字塔模型嵌入传统的RPN(Region Proposal Network)并映射成新的特征空间用于目标检测,然后利用基于形状相似度距离(Shape Similar Distance,SSD)度量的Kmeans聚类算法优化FPN的初始锚点框,并使用SAR船舶数据集测试。实验结果表明,所提算法目标检测精确率达到98.62%,在复杂场景下与YOLO、Faster RCNN、FPN based on VGG/ResNet等模型进行对比,模型准确率提高,整体性能更好。 相似文献
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为了提升车道线检测的准确性和实时性,改良车道偏离预警系统的性能,提出了一种新的车道线识别算法。首先应用投影法对采集到的图像设立感兴趣区域,以此来减少图像中存在的干扰信息;其次应用一种改进后的自适应高斯滤波算法对采集所得图像进行平滑处理,减少图像中不必要的细节;最后采用边缘绘制算法进行边缘检测,在此基础上,提出一种线段检测算法——Edline算法提取边缘线,对检测到的直线段进行筛选和聚类。利用引用计数法对车道线进行跟踪和预测。结果表明,新算法的平均处理时间为17.1 ms,准确率为96.19%,将其应用在车道偏离预警系统中可以有效地提高预警效率,提升预警的准确性和响应速度。研究结果丰富了车道线识别理论,可为车道偏离预警系统的应用及基础研究提供参考。 相似文献
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Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP. 相似文献