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1.
The current study examines how video content on over-the-top (OTT) platforms and the enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We propose a research model that integrates elements from the Self-Determination Theory (SDT) and the concept of “habit loop” from the Interest-Driven Creator (IDC) theory. The model was analyzed using PLS-SEM on 302 responses from OTT users. The study elucidates how video content availability helps in habit formation indirectly through perceived enjoyment. The results also demonstrated that the WOM of OTT platforms is explained by perceived enjoyment, affective commitment, and the habit of using the OTT platforms. The study highlights that habit is a significant predictor of affective commitment and WOM intention of hedonic apps. This is the first study to illustrate how video content availability affects users’ enjoyment, habitual use, and WOM intentions. Habit as a significant predictor of affective commitment and WOM intention of hedonic apps, like OTT platforms, is unprecedented.  相似文献   
2.
以佛山市禅城区、南海区、高明区及三水区的陶瓷工业厂区土壤为研究对象,分析厂区周边500 m内表层土壤(0~20 cm)的Cd、Cr、Pb、Cu、Ni、Zn等6种重金属含量,并采用单因子污染指数(Pi)法、内梅罗指数(PN)法、潜在生态危害指数(R I)法对土壤重金属进行污染和潜在生态危害评价.结果显示,高明区的6种重金属含量均未超过珠江三角洲土壤背景值,禅城区、南海区与三水区的Cd超过背景值的倍数最大,均超过背景值的4倍以上,但4个区的重金属含量均未超过工业用地标准.4个区的综合污染等级均属于安全等级,其中高明区的PN最小,南海区的PN最大,分别为0.07和0.34.多种重金属的潜在生态危害评价结果显示,禅城区与高明区为低风险,南海区与三水区为中等风险,C d的潜在风险系数Ei最高.研究表明,佛山市陶瓷工业区土壤重金属含量在工业用地标准中是合格的,但已存在潜在生态危害风险,在今后的生产和土地再利用时要做好重金属污染防治工作,需要重点关注对土壤Cd污染的防治.  相似文献   
3.
The quest for authenticity in dining experiences has become increasingly important. This paper explores authenticity dimensions that are of value to customers in dining experiences, and by that gains a multi-dimensional understanding of authenticity in this context. Following an integrated learning approach using text mining and classification techniques, this paper explores and confirms different dimensions of authenticity by identifying and classifying authenticity judgements in online restaurant reviews. The results suggest that authenticity is a multi-dimensional concept encompassing Authenticity of the Other, Authenticity of the Producer, and Authenticity of the Self as first-level dimensions. Additionally, besides historical and categorical authenticity which have been previously explored in the literature, a new type of authenticity - Deviated Authenticity - emerged as a second-level dimension falling under Authenticity of the Other. This paper enhances existing conceptualisations of authenticity and establishes avenues for exploring the multi-dimensionality of other consumer research concepts using user-generated content.  相似文献   
4.
刘会省  王彦明  任文秀 《现代食品》2021,(6):127-130,141
燕麦营养丰富,蛋白质、脂质和膳食纤维的含量在谷类作物中含量较高,并且含有生物碱等功效成分,具有良好的营养和保健功能。本文综述了燕麦蛋白质、淀粉、脂质、膳食纤维和生物碱的提取和纯化方法,介绍了其在保健食品、特医食品和化妆品行业的应用,为燕麦深加工产业提供参考。  相似文献   
5.
In many markets, consumers use attribute information to assess the value they expect from purchasing a product or service. This includes many low involvement experience goods including take-out food, many packaged good categories and restaurants. In these markets, quality differences exist but many differences are horizontal in nature: the consumer is interested in finding a product that meets her unique tastes. Beyond ensuring that consumers know the brand, the category and the price; it seems advertising should provide consumers with attribute information. However, a significant proportion of advertising does not provide it. In fact, within the same category, competitors respond to messages that emphasize detailed attribute information with messages that are devoid of attribute information. These messages are uninformative about product attributes. We explore how competition in a differentiated market is affected by the ability of a firm has to choose uninformative messages. We construct a model to investigate the factors that affect a firm’s decision to use advertising with detailed attribute information or advertising that does not provide it. The model demonstrates that content decisions about advertising are affected by the differences between products, the range of heterogeneity in consumer tastes and the degree to which costs increase as a function of the quantity of information in advertising. Surprisingly, even when the cost to increase the quantity of information in advertising is low, uninformative campaigns can be more profitable than campaigns with attribute information. The analysis also demonstrates that firms can be more likely to provide attribute information when there are less consumers that are attribute-sensitive. Finally, the model shows that uninformative messages can create “artificial differentiation” in some situations.  相似文献   
6.
This study investigates the incremental information content of implied volatility index relative to the GARCH family models in forecasting volatility of the three Asia-Pacific stock markets, namely India, Australia and Hong Kong. To examine the in-sample information content, the conditional variance equations of GARCH family models are augmented by incorporating implied volatility index as an explanatory variable. The return-based realized variance and the range-based realized variance constructed from 5-min data are used as proxy for latent volatility. To assess the out-of-sample forecast performance, we generate one-day-ahead rolling forecasts and employ the Mincer–Zarnowitz regression and encompassing regression. We find that the inclusion of implied volatility index in the conditional variance equation of GARCH family model reduces volatility persistence and improves model fitness. The significant and positive coefficient of implied volatility index in the augmented GARCH family models suggests that it contains relevant information in describing the volatility process. The study finds that volatility index is a biased forecast but possesses relevant information in explaining future realized volatility. The results of encompassing regression suggest that implied volatility index contains additional information relevant for forecasting stock market volatility beyond the information contained in the GARCH family model forecasts.  相似文献   
7.
ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.  相似文献   
8.
Companies commonly issue sustainability or corporate social responsibility (CSR) reports. This study seeks to understand worldviews of corporate sustainability, or the corporate message conveyed regarding what sustainability or CSR is and how to enact it. Content analysis of corporate sustainability reports is used to position each company report within stages of corporate sustainability. Results reveal that there are multiple coexisting worldviews of corporate sustainability, but the most dominant worldview is focused on the business case for sustainability, a position anchored in the weak sustainability paradigm. We contend that the business case and weak sustainability advanced in corporate sustainability reports and by the Global Reporting Initiative are poor representations of sustainability. Ecological embeddedness, or a locally responsive strategy that is sensitive to local ecosystems, may hold the key to improved ecological sensemaking, which in turn could lead to more mature levels of corporate sustainability worldviews that support strong sustainability and are rooted in environmental science. This must be supported by government regulation. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment  相似文献   
9.
We commemorate the 50th anniversary of Ball and Brown [1968] by chronicling its impact on capital market research in accounting. We trace the evolution of various research paths that post–Ball and Brown [1968] researchers took as they sought to build on the foundation laid by Ball and Brown [1968] to create a body of research on the usefulness, timeliness, and other properties of accounting numbers. We discuss how those paths often link back to the groundwork laid and questions originally posed in Ball and Brown [1968].  相似文献   
10.
With advances in new technology, various formats of online advertising (e.g., in-stream video advertising) often force e-consumers to watch the advertisement during their goal-oriented activities, and this advertising interruption often makes them feel intruded upon and irritated. To reduce such negative reactions toward involuntary advertising exposures, this study examines whether offering e-consumers the option to choose advertising content can influence ad effectiveness in different degrees of forced exposure circumstance. Using a 2 (advertising content control: customization option vs. no option) × 2 (level of forced exposure: pre-rolls vs. rich media banners) factorial experiment, the researcher noted that advertising customization features generate a greater sense of relevance and increased advertising memory, which in turn may lead to more positive attitudes toward the ad regardless of the levels of forced exposure. The findings have theoretical and practical implications on the use of involuntary advertising interruptions in the web interface.  相似文献   
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