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1.
Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing consumer behavior, and it represents another opportunity for marketers to build support for their brands. This study explores how the gender of the reader influences how eWOM is perceived. An experiment grounded in evolutionary psychology examines how males and females differ in their perceived trust of eWOM of positive, negative, or mixed valence. The results indicate that females place greater trust than males in eWOM messages. But both genders find eWOM of mixed valence more trustworthy than entirely positive or negative eWOM. A follow-up phenomenological study of male and female consumers who had experienced eWOM shed more light on the experimental findings and offers additional support for their evolutionary basis. Theoretical and practical implications are discussed as well as recommendations for further research. 相似文献
2.
ystein Herns 《The Scandinavian journal of economics》2021,123(1):216-237
I analyze how sickness‐absence behavior in Norwegian municipalities was affected by exposure to the terrorist attack in Norway in 2011. The main finding is that in municipalities from which a resident was killed in the attack, sickness absence declined by 4 percent compared with municipalities without victims. The effect is precise, stable, and persistent. The results do not seem to be driven by changing labor market composition. The effect is found also in neighboring municipalities and is larger for people close to the age of the victims. 相似文献
3.
Based on the environmental psychology theory, this research conceptualizes and investigates the dimensions of e-servicescapes, and examines how each dimension influences fitness application and wearable device users’ emotions, satisfaction, and behavioral intention to continuously work out via the technology. This study employed three waves of surveys within the United States to collect data (N = 343), and conducted a path analysis to rigorously assess the proposed paths between identified constructs. The empirical findings revealed the significant determinants of negative emotion (i.e., usability, security, customization, entertainment value, interactivity, originality of design, relevance of information, and social factors) and positive emotion (i.e., usability, customization, entertainment value, interactivity, and relevance of information). Also, satisfaction was significantly impacted by both positive emotion and negative emotion, and behavioral intention was significantly influenced by positive emotion and satisfaction. Based on these findings, this study suggests theoretical (i.e., classification of the e-servicescape dimensionality and integration of the environmental psychology theory with the two-factor theory of motivation, focusing on a digital environment) and practical implications (i.e., ways to increase levels of consumer satisfaction with the technology and intention to continuously exercise with the technology) for scholars and practitioners in the fitness and mobile application/wearable device industries. 相似文献
4.
Lohyd Terrier Peter Varga Alice Scaroni Laura Zizka 《Journal of Foodservice Business Research》2020,23(4):350-357
ABSTRACT While most consumers today feel concerned by environmental issues, the consumption of hot beverage in disposable cups remains very important. In this study, we use influence strategies related to social norms to reduce these behaviors and get consumers to consume their hot beverage in reusable cups. 14373 orders were analyzed and demonstrate that normative messages can be effective to change consumer behavior toward a more responsible choices. 相似文献
5.
ABSTRACTAttention has become an area of major interest in marketing research as a dependent or moderating variable. In this article, we argue for respondent attention as a pivotal part of any consumer psychology research protocol and highlight the risks of not incorporating realistic attention components into research design. We propose four areas where this approach can help the external validity of consumer psychology research. Our recommendations include accounting for variability in the baseline attention levels; smart use of distractions; allowing for variability in attention over the task and avoiding attention leading/assumptive questions. 相似文献
6.
The paper takes a look at insurance customer dishonesty as a special case of consumer ethics, understood as a way of situation
handling, as a moral choice between right and wrong, such as between self-interest vs. common-interest, in other words, a “moral temptation”. After briefly raising the question if different schools, of moral philosophy
would conceptualize such moral temptations differently, the paper presents ‘moral psychology’ as a frame of reference, with
a focus on cognitive moral development, moral attitude and moral neutralization. Conceptualization questions can’t be answered
finally without thinking at the same time of empirical research design and instrument design decisions, e.g. choosing between
experiment vs. questionnaire studies, designing suitable moral temptation situations as an experiment vs. questionnaires with
scenario vignettes. The paper discusses then experiences from a 2004 pilot survey, with a main focus on a few insurance dishonesty
scenarios with follow-up questions. The paper has an open end, i.e. outlines desirable future theoretical, empirical and practical
work with insurance customer dishonesty. 相似文献
7.
师东菊 《商业经济(哈尔滨)》2007,(5):60-61
我国已进入以消费者为中心的买方经济时代。这要求企业在营销过程中,要不断注意消费者潜在的心理因素的变化趋势,认真研究消费者心理的特点与规律,准确把握消费者心理,建立有效的市场营销策略,以便适应、引导、改善和优化消费行为,扩大企业经营规模,增加企业市场份额。 相似文献
8.
Little is known about how corporate hierarchies influence managers' propensity to pass information upward within the firm. Two streams of literature arrive at seemingly conflicting and untested predictions. Information economists maintain that middle managers pass more suggestions up the firm's line of command as the corporate hierarchy increases in order to avoid corporate omission errors. In contrast, scholars of organizational psychology suggest that hierarchies lead to evaluation apprehension and foster a perceived lack of control among mid‐level managers, leading to their reduced willingness to, and interest in, passing information up within the organization. Drawing on field data and model‐guided experimental studies, we provide original empirical evidence for the relevance of all the mechanisms above, and we delineate the conditions under which either mechanism prevails. Copyright © 2014 John Wiley & Sons, Ltd. 相似文献
9.
10.
Nicola M. Pless 《Journal of Business Ethics》2007,74(4):437-456
This article contributes to the emerging discussion on responsible leadership by providing an analysis of the inner theatre of a responsible leader. I use a narrative approach for analyzing the biography of Anita Roddick as a widely acknowledged
prototype of a responsible leader. With clinical and normative lenses I explore the relationship between responsible leadership
behavior and the underlying motivational systems. I begin the article with an introduction outlining the current state of
responsible leadership research and explaining the kind of magnifying glasses used to examine the case. I continue with a
brief summary of Anita Roddick’s development from childhood to adulthood, which provides the biographical background for exploring
her motivational systems as a leader. Against this backdrop, I analyze the relationship between motivational drivers and a
responsible leadership identity as revealed by Roddick in different behavioral leadership roles. I conclude the article by
providing a number of lessons learned for responsible leadership and the development of future global leaders.
Dr. Nicola M. Pless is a former Vice President of leadership development at a large financial services institution. Currently
she is Reader in Responsible Leadership at the University of St. Gallen and Research Director of the HSG-INSEAD Initiative
on Responsible Leadership. She holds a Ph.D. in organizational theory and social issues from the University of St. Gallen
and a diploma in clinical organizational psychology from INSEAD where she is a Visiting Senior Research Fellow. She is editor
of “Responsible Leadership”, published by Routledge in 2006. 相似文献