Visitor Motivational Factors and Level of Satisfaction in Wellness Tourism: Comparison Between First-Time Visitors and Repeat Visitors

This study aims to examine the differences between visitor motivations and satisfaction between first-time visitors and return visitors to a recreation wellness tourist attraction site in South Korea. Data were collected using a questionnaire at a national arboretum and 573 samples were used for analysis. The study discovered that first-time visitor motivations were composed of four factors: “relaxation and rest”, “novelty”, “self-exploration”, and “accessibility”. The return visitor motivations were “sightseeing and experience”, “convenience for touring”, “self-exploration”, and “accessibility”. The desired outcomes motivating the visitation and level of satisfaction were different between first-time and return visitors. The results contribute practical information to managers and marketers not only of the arboretum, but also of wellness tourist attractions to improve strategic visitor management in Korea and beyond. The study strategically applies the arboretum as a competitive resource in a wellness tourism industry with strategic segmentation of visitors.     

Consumption of Movie Experience: Cognitive and Affective Approaches

This study examines the structural relationships among film quality, value, and satisfaction on the perspective of moviegoers. The experience economy concept is employed as the theoretical framework, where moviegoers’ cognitive and affective evaluations are projected in fulfilling their perceived value. Moviegoers’ perceived movie attributes and experiences are assessed to evaluate the moviegoers’ satisfactions through functional and emotional values. In particular, this article investigates how four dimensions of experience mediate the effect of movie attributes on perceived value and satisfaction. A total of 565 samples were analyzed with structural equation modeling to investigate the relationship of ‘quality—value—satisfaction.’ The findings show that two movie attributes (core and peripheral) affect three dimensions of experience (entertainment, educational, and escapist), which in turn influence functional and emotional values, and moviegoers’ satisfaction. The results also confirm that emotional value is a more powerful predictor of moviegoers’ satisfaction than functional value.     

会展服务满意度测评研究——以澳门国际贸易投资展览会为例

剖析会展服务满意度的影响因素,构建会展服务满意度指数模型和测评指标体系,对提高会展服务质量、提升会展企业竞争力具有指导意义。通过文献研究和专家访谈等方法,构建了会展服务满意度指数模型;对参展商和观众进行问卷调查,并运用因子分析和结构方程模式等手段对回收的452份有效问卷加以分析。研究表明,会展服务满意度主要有4类影响因素,分别是现场接待服务、会展专业服务、会展配套服务和会展后台服务;会展服务满意度测评需要考察15项指标。     

北京市入境旅游与饭店旅行社的耦合协调度研究

基于2001—2010年北京市入境旅游和饭店旅行社的各指标数据,首先通过相关分析,筛选出与北京市入境旅游发展存在相关关系的饭店旅行社参量,然后借助熵值法,计算出各个参量的权重及评价值,最后建立耦合协调度模型,对入境旅游—饭店旅行社的耦合协调度进行了实证研究。结果发现,十年间,其耦合度一直处于拮抗阶段,但耦合协调度水平变化幅度较大,2003年达到低谷,属于中度失调,2010年达到最高值,属于中级协调。因此,北京市饭店旅行社的发展仍不能有效的支撑其入境旅游的发展,亟待提升和完善。     

上市银行高管人力资本存量与薪酬水平相关性研究

近年来,上市银行高管薪酬备受社会各界关注。通过对沪深两市上市银行2006年至2009年数据进行分析,结果显示：上市银行高管年龄与高管薪酬之间存在显著的正相关关系;高管任期和高管学历对上市银行高管薪酬不具有解释力;上市银行高管薪酬与业绩呈正相关关系,但相关性不显著;银行规模对高管薪酬具有显著的正向影响。可见,高管人力资本水平和公司绩效能够在一定程度上解释上市银行高管薪酬,但解释力度较弱。     

酒店内部信任与员工绩效关系研究——以F公司为例

本文主要目的是通过实地调查法分析F公司员工内部信任与绩效的关系,以员工工作满意度,员工离职倾向,员工绩效考核结果三个指标作为员工绩效指标,考量了绩效指标和信任度的关系。并分析得出影响员工信任度的重要因素,并试图通过提高员工内部信任度来激励员工,增加绩效。     

政府补助与公司投资行为——基于中国上市公司的数据

基于公司投资视角,以2007—2012年我国资本市场上A股上市公司为样本,研究政府补助对公司投资行为的影响,结果显示：政府补助越多,公司投资支出水平越高;政府补助对非国有公司的投资激励作用比国有公司更有效;公司产权性质差异会影响政府补助的投资激励效应;市场化程度越低、经济增长越缓慢的地区,政府补助对公司投资支出的影响越敏感;上市公司的非效率投资问题比较突出,政府补助加剧了上市公司的过度投资行为。因此,政府应根据微观企业主体的差异性来制定和实施相应的补助政策,以实现预期效果。     

我国东部地区社会管理水平测度及分类研究——兼论社会管理水平与经济发展的关系

东部地区社会管理实践活动对全国具有示范效应。文章首先构建了包括社会保障、社会安全、公共服务和社会参与4个一级指标、25个二级指标的社会管理评价指标体系,为东部地区社会管理水平测度研究提供了科学的评价标准;其次,基于2011年东部11个省份的横截面数据,对东部地区社会管理水平进行了测度,并将其划分为社会管理水平较高、社会管理水平一般和社会管理水平较低三个等级区域;最后,依据社会管理水平及子系统的协调度,进一步将东部地区社会管理水平划分为6种类型,并通过相关性分析,检验社会管理水平及子系统水平与经济发展的相关关系。研究结果表明,2011年东部地区社会管理水平及子系统水平较低,省际间差异明显,且子系统水平呈现非均衡发展特征;社会管理水平与经济发展水平呈现显著正相关关系。因此,促进区域协调发展,增强区域经济实力,能够为提升社会管理水平提供物质保障。     

Becoming a preferred customer one step at a time

A preferred customer is a buying organization who receives better treatment than other customers from a supplier, in terms of product quality and availability, support in the sourcing process, delivery or/and prices. The decision to become a preferred customer implies a continuous commitment by the purchaser to a complex, expensive and often uncertain process. It is important to use a strategic approach, as well as appropriate tactics. Based on well-known models on the development of buyer-supplier relationship, on customer portfolio analysis and on the emergent literature in customer attractiveness and preferred customer status, we suggest four steps to become – and remain – a preferred customer: initial attraction, performance, engagement and sustainability. The process takes the perspective of a buyer willing to obtain the preferential status and focuses on the strategies and tactics that could influence the supplier's decision of granting this status. The proposed process considers that the supplier is continuously comparing the value offered by the customer to its expectations, and to the value offered by other customer relationships.