实现2035年发展目标的潜在增长率*

党的十九届五中全会提出了到2035年人均GDP达到中等发达国家水平的远景目标，因此测算和回答能否和如何如期实现该目标，对于我国实现第二个百年奋斗目标和坚持“四个自信”具有重要的意义。为此，本文根据跨越和陷入“中等收入陷阱”经济体的发展经验，对2021—2035年我国潜在增长率变化进行了测算。一是参照跨越和陷入“中等收入陷阱”经济体在我国相同发展阶段时各主要生产要素的变化，模拟设定我国未来各主要生产要素的增长率；二是通过运用附加人力资本的增长核算模型测算基准、乐观和悲观三种不同情境下未来我国经济的潜在增长率，验证我国2035年发展目标实现的可能性；三是依据主要要素对潜在增长率的贡献度，提出我国如期实现2035年发展目标的相应政策建议。     

基于经济新常态的长春市水资源开发利用潜力评价

以长春市为研究对象,基于未来经济处于新常态的发展态势,构建包含水资源、社会、经济、生态环境4个子系统的评价指标体系,并确定各指标的评价等级标准;基于模糊数学理论以及层次分析法构建包括目标层、准则层、指标层的3层模糊综合评价模型,以2015年为现状水平年,应用模型对长春市水资源开发利用潜力进行综合评价。结果表明:长春市水资源开发利用程度处于中等偏上水平,各辖区水资源开发利用规模不平衡,可通过产业结构调整提高全市用水效率,为经济持续增长提供保障。     

基于限制因素组合序列的耕地质量提升潜力研究*——以什邡市为例

[目的]通过分析什邡市耕地质量现状,充分把握影响耕地质量的主导因素并进行质量提升分区,测算不同质量提升区的提升潜力,以期为全市耕地质量的建设与发展指明方向。[方法]依据农用地分等理论,构建2014年什邡市耕地质量限制性指数评价体系,采用限制性指数模型测算耕地质量限制性指数,结合因素组合法、耕地质量潜力测算法,分别进行耕地质量提升分区及其提升潜力评价。[结果]什邡市耕地质量现状差异显著,地域分布特征明显;因素限制程度以中限制为主,多因素共同主导限制耕地比重大;各质量分区限制特征明显,各区耕地质量提升潜力在时序上和空间上也存在差异。高等别耕地集中分布于南部平原,受土壤酸碱度中等限制和剖面构型高程度限制为主;北部丘陵区以及南部河谷低洼地带主要为低等别耕地,表现为坡度与灌溉因素较高程度限制为主;综合提升潜力较大的耕地集中于北部丘陵区与南部河谷低洼地带。[结论]什邡市范围内耕地质量差异明显,存在普遍限制且分区限制特征明显,各区提升潜力空间差异明显。     

Live streaming commerce from the sellers’ perspective: implications for online relationship marketing

ABSTRACT

Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement. While the extant research focused on consumer motivation and intention to shop via live streaming, little is known from the seller’s perspective. Indeed, the potential advantages of live streaming commerce are accessible to everyone, but sellers experience different levels of success with this medium. Using a mixed quantitative and qualitative approach, this study analyses Facebook data of live streaming sellers to assess the nature and extent of engagement metrics, and delineate the dynamic, interactive live streaming sales process. We identify four sales approaches and twelve strategies adopted in acquiring and retaining customers. This typology of sales approach representing seller-focused antecedents is mapped against the relationship process and outcomes to provide a framework for understanding relationship mechanisms in live streaming commerce.     

基于层次分析法的我国海水淡化开发利用潜力评价方法研究

海水淡化是缓解沿海地区水资源短缺的重要手段。利用层次分析法，开展了我国海水淡化开发利用潜力评价方法研究。从政策因素、社会经济因素、技术条件3个方面，构建了我国海水淡化开发利用潜力评价指标体系，对各指标影响作用权重进行了计算。以全国11个沿海省(区、市)为研究目标，对其海水淡化开发利用潜力进行了评价。研究结果表明，我国各沿海省(区、市)开发利用海水淡化的潜力由大到小分别是:河北、浙江、山东、天津、江苏、辽宁、海南、广东、广西、上海、福建。最后，结合影响我国海水淡化开发利用的主要因素，从战略定位、试点示范、财政补贴、自主创新4个方面，提出了进一步推进我国海水淡化开发利用的建议。     

松嫩平原自然宜垦性及耕地后备资源开发潜力

［目的］为保障我国粮食安全，为耕地后备资源的合理开发利用提供科学依据，同时完善中国区域耕地后备资源自然开发潜力方面的研究。［方法］文章从自然适宜性的角度出发，选取了地形、气候、土地类型和土壤4个方面15个评价因子，采用层次分析、专家打分等方法确定评价因子权重，构建松嫩平原宜垦性评价指标体系。［结果］（1）1980—2015年松嫩平原自然宜垦性整体较好，最适宜垦区与较适宜垦区占松嫩平原面积的5068%，分布在松嫩平原腹地大部地区，中部、中北部、中南部等地；(2)松嫩平原已开垦耕地资源中，持续利用耕地占松嫩平原面积的4814%，空间上与宜垦程度高值区高度吻合；(3)新增耕地占区域面积的126%，以中度适宜垦区和较适宜垦区为主；(4)松嫩平原耕地后备资源占松嫩平原土地面积的1556%，在松嫩平原西部地区、中部和东北部地区均有分布，耕地后备资源中度及以上宜垦区占后备资源总量的7465%。［结论］目前大庆市和白城市可开发耕地后备资源最为丰富，但其中轻度及不适宜开垦区所占比例大，开发难度较大； 松原市可开发资源相对丰富且开垦难度小。     

Strategic product showcasing mode of E-commerce live streaming

E-commerce live streaming can considerably help brands improve sales dynamics, but it is multiple dilemmas in choosing suitable e-commerce live streaming product showcasing modes. To address the multiple dilemmas, we first employ the Stackelberg game to depict three e-commerce live streaming product showcasing modes: brand self-live streaming, influencer-led live streaming mixture, and influencer-led special live streaming. Second, we analyze the relationship between choices and game parameters, including live streaming stimulus sensitivity, unit service quality improvement cost, and service sensitivity. Meanwhile, through the comparative analysis of the three modes, we get the optimal threshold of each mode. Last, we conduct a case study comparing Chinese apparel and accessories brands Hodo and RUANS to verify the above relations. The results suggest that: (i) the more sensitive consumers are to live streaming stimulus, the more beneficial it is for the brand manufacturer to employ special live streaming, while the increase in unit service quality improvement cost will harm the brand manufacturer; (ii) the fixed participation fee determines the choice of e-commerce live streaming product showcasing modes; (iii) e-commerce live streaming product showcasing modes can help brands to optimize their decision-making.     

How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory

Understanding customer needs is key for fashion retailers to stay competitive and innovative. Surprisingly, however, extant literature mainly explores customer needs in terms of a garment and its attributes rather than viewing shopping as a problem-solving process to meet customer needs. Moreover, these studies fail to address how customers meet their needs in-store (ISFR) and online fashion retailing (OFR). To fill this research gap, we empirically investigate customers' personal and social needs and how they can be met through the jobs-to-be-done theory. Findings reveal that, beyond the purchase of a garment, customer needs can be fulfilled through different ways, such as smart technology or a person's high interaction with social others in ISFR and the online shop experience or a social linkage without social interaction in OFR. Additionally, our findings offer potential service innovations for fashion retailing managers.     

成都新繁东湖旅游开发研究

当今世界,全球经济一体化势不可挡,旅游业发展如火如荼。随着我国加入世界贸易组织以来,旅游业日显重要并不可替代。在中国,特别是西部大开发步伐的加剧,旅游业的发展将有一个大跃进,旅游业的发展潜力巨大,扩展空间广阔。而旅游开发是一项综合性的社会和技术经济活动。近年来,随着旅游业的迅猛发展,各地兴起了旅游开发的热潮。     

区域旅游产业竞争力构成:基于竞争力性质的研究

随着区域旅游产业竞争的不断加强,关于区域旅游产业竞争力的构成研究也越来越多.研究取得不少成果,也存在很多问题.本文基于竞争力性质--显性或隐性、成长或非成长性、先天或后天获得性等,把区域旅游产业竞争力分解为潜在竞争力、外生和内生资源禀赋竞争力、市场竞争力.通过研究这几种构成的性质及变化规律,可以明确竞争力培育的重点与方向,制定有效的竞争策略,从而能够培育和提升区域旅游产业的竞争力.